June 18 2010 // Work

Ape House Promotional Video

Random House Books and Great Ape Trust chose Applied Art & Technology to produce a short promotional video for Sara Gruen's new novel Ape House. Inspired by the bonobo language research at Great Ape Trust, Ape House will bring a significant amount of attention to the type of scientific studies conducted at The Trust. Ape House will also introduce to many readers the uniqueness of the bonobo species of great ape.


"By producing a quality video with interviews from best-selling author Sara Gruen and scientist Dr. Sue Savage-Rumbaugh, we are presenting Ape House, the bonobos and the scientific research in an interesting and informative manner that should only enhance the brand of Great Ape Trust," said Al Setka, Communications Director of Great Ape Trust.

Gruen, whose Water for Elephants has resided on the New York Times best-seller list for almost four years and is now being made into a motion picture starring Robert Pattinson and Reese Witherspoon, visited again in April to renew what she calls life-changing friendships with the bonobo Panbanisha and her family. For Gruen, a Canadian-born author now living in North Carolina, the experience has been nothing short of magical.

€€€Four years ago, it would never have occurred to me that I would ever be able to say that I have great apes as personal friends, and now I can say that,€۝ said Gruen. €€€That€۪s just an amazing life change. I am aware of them all the time, and I want other people to be aware of them. It€۪s sort of an otherworldly experience, and yet it€۪s not. They are of the same world. They€۪re apes and we€۪re apes."

Random House Books in New York City and The Trust have been extremely receptive and pleased with the results. Check out the video here...


Written By

George Christ

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