January 27 2011 // Work

Applied Art Develops Real-Time Applications for CNET

CNET, a division of CBS Interactive (CBSi), wanted real-time data displayed in an eye-catching manner for their 2011 Consumer Electronics Show (CES) in Las Vegas. CES is the world€۪s largest consumer technology tradeshow featuring over 2700 exhibitors.

Applied Art Designer Leon Resh worked with Boston based CBSi Director of Marketing Abbey Flores and the San Francisco based design team of Kirsten Reismera, Shaun Charity and Scott Thibodeaux to create applications that would take a real-time data feeds from CNET and animate the display of the data in a visually exciting way.

According to Resh, €€€When you develop applications for trade shows you often are working with non-standard displays. This presents a fun creative and technical challenge.€۝ Applied Art worked closely with Jean Powell of Freddie Georges Production Group and Bryan Burris of AV Dimensions to make sure the software and hardware worked together flawlessly.

€€€The motion graphics looked great - and really contributed to the power of CNET's booth (in fact, we were named one of the top 10 booths at CES.)€۝ said Flores.

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George Christ

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