Insights from the Ooma Booth
CES 2016
This January, Applied Art’s own Rick Vanderleest travelled to Las Vegas for CES 2016 (The
International Consumer Electronics Show) where he set up and supported the software for Ooma Inc.’s booth. After the show we chatted with Rick and
Alex (lead developers) on what went into making this a rousing success.
1. What were the client’s expectations/inspirations, and how did you go about meeting these expectations?
Alex: The clients were looking for something engaging that could interact in real-time with the technology we created on the show floor.
2. What kind of technology went into creating this booth?
Alex: For the hardware at show, we created an animation to work with their Ooma software and signal different physical devices, all in real-time right there at the booth. We built the app with the software HTML5 and AngularJS.
3. What was the biggest challenge [in development & at booth] and how did you go about solving it?
Alex: On the development side, the greatest challenge was just trying to keep the design very clean, not having the screen too overwhelming, so that the main focus was on their technology, not the animation.
A few things we had to keep in mind and consider while building the software, was that it would be installed in three different areas of the Conference and, on three different devices. The challenge was it had to be installed onsite.
Rick: Any issues I encountered were surrounding the crowded Trade Show environment and getting all the different devices to work, and work well, with the wifi.
4. Tell us a little more about the booths and what was their draw for customers?
Rick: There were three different Ooma venues that we had to physically get set up. Luckily, all of the venues ran the same software. The first booth was in the South Hall, the second at Sands Expo, and the third was for a one night only, at the Mirage Hotel (Pepcom Digital).
The South hall booth was setup to have four different stations where visitors were able to access any program from any station. The first station had an Apple Watch and iPhone. The second had two Phillips light bulbs that would turn on and off based on how you controlled them. The third station really highlighted their integration with Amazon Echo, and at the fourth station, Ooma was to spotlight their integration with the Nest Thermostat.
At the Mirage for Pepcom Digital we had one touchscreen setup. Lastly, The Sands Expo booth had two stations set up. One was the Apple Watch and iPhone, the second was the two Philips light bulbs that would sync with the software and flash on and off with interaction from customers.
5. Was the show successful? Anything you would do differently?
Rick: The show was very successful. Our client was interested in seeing how to expand the work we did for them in the future and also the possibility of using some of our work on their website.
Alex: The timeline we had to create the animations was condensed. The animations were completed and delivered to Rick at CES and installed onsite instead of having them in Iowa to test beforehand. In the end, everything worked great and came together at the show. If the client is happy, then it was successful.
Written By
Published In
Share
Related Articles
- Why Your Brand Should Be Telling Stories
- Video Marketing...in The Matrix?
- How Podcasting Can Help Grow Your Business
- Breaking through the Noise with Silence
- Fighting Coronavirus: How to Clean Your Touchscreens (and Other Technology)
- 10 Steps To Improving Trade Show Booth Traffic
- Fitness Franchise Knocks Out the Competition with VR
- How to Rank Your Videos on YouTube
- Why Video Should Be Your Top Priority In 2020
- 5 Ways You Can Use Social Media to Increase Live Event Engagement
- When Should You Use Digital or Traditional Ads?
- 4 Ways AI is Transforming Marketing Without You Knowing It
- Our Top 5 Ways to Build an Effective Content Marketing Strategy That Gets Attention
- Vimeo or YouTube...what’s the best video platform for your business?
- The 10 Best Films of 2018
- The Buyers Journey
- 10 Lessons in Table Manners We Learned at the Movies
- "Night of the Living Dead" Turns 50: The Zombie Effect
- Applied Art Celebrates 25 Years - 90s Style
- Build Your Business Site With Must-Click Web Copy
- Celebrating 25 Years: Top 10 Best (And Worst) 90s Fashion Trends
- Celebrating 25 Years: Six Films from 1993 You Need to See Again
- Central Iowa Studio Continues to Evolve as it Celebrates 25 Years in Business
- 10 Must-See Films from the First Half of 2018
- 12 Steps To Improving Trade Show Booth Traffic
- Video For Fundraising
- Explaining Explainer Animations...with an Explainer Animation
- The 10 Best Explosions in Film History
- IGTV: What You Must Know as a Marketer
- Six Ways to Use Animated Explainer Videos
- Four Reasons To Schedule Your Outdoor Shoot Now
- Applied Art & Technology Wins 2018 Telly Awards
- Four Video Marketing Trends to Keep an Eye On
- Applied Art 'Embarks' On New Venture: VR for Dogs
- Des Moines AAF Award Winners
- 6 Ways to Make a Great Pre-Roll Video
- Drawing in Space
- Creating a Killer Spot With Measurable Results
- ARKit: The future of marketing
- Website Accessibility - Is Your Site Compliant?
- Applied Art's Ryan Snaadt Wins Recognition for Sonic Drive-in Marketing Solution.
- Should Your Website Have a Blog?
- Iowa Museum Week
- 8 Types of Content You Should Be Creating
- VR, AR or MR...What’s the Difference & Why Should I Care?
- National Beer Day
- Expansion News!
- What to Wear for the VR Revolution
- Tradeshow Season Is Trending
- Our Favorite Commercials
- Get to know Caitlin
- It’s Zombie Season
- “It's up to me to make that finished piece, what's coming out of the camera, look good.” - Eric Sahrmann
- What do Strong Babies, UnderArmour, and a Clio have in common?
- Shooting Drone Footage and Keeping It Legal
- Immersive Video; Creating an Experience in 360°
- Is Time-lapse Photography the Next Big Thing In Marketing and Advertising?
- High Fives For Fish Nelson & Holden
- Top 5 Iowa Beers You (Probably) Haven't Sampled Yet
- We’re growing!
- To Infinity And Beyond!
- Applied Art Goes Retro; Authenticity Is In
- The secret advantage for creating perfect Pre-roll
- Why creating Pre-Roll videos on YouTube makes great sense
- Super Bowl Commercials
- A Developer's Highlight Reel from CES 2016
- Keeping your New Year’s "Resolution"
- Insights from the Ooma Booth
- Behind the Hoopla
- How Long Should My Video Be?
- 5 Common Website Content Pitfalls
- 5 best uses for explainer animations
- 3 Reasons to Use a Drone
- It's Harvest Time
- Ever wonder how a wind turbine is built?
- Behind the Curtain
- Applied Art & Technology Selected As A Winner In The 36th Annual Telly Awards
- Beware Stats That End in Zero
- Are you smarter than a suitcase?
- How Old Do I Look?
- Is Your Website Ready?
- Music for Creativity
- Report from the 2015 Commodity Classic
- New Applied Art Spot
- Planning a Multi-Generational Interactive
- Using Video for Your Holiday Greetings
- Your Next Sales Tool
- ImageFirst Signs Website
- Responsive design for a better web presence
- Touch Table Explains Pioneer Seed Technology
- 53 Uses for Video
- Pacific Science Center Interactives
- New TV Spot for Greater Iowa Credit Union
- Maytag Commercial Meeting
- Museum Interactives
- Sauer-Danfoss Corporate Videos
- Kari & Billy's New Music Video
- Facilis Terrablock
- Applied Art and Songdish at SXSW
- Paper Cutout Stop Motion Animation
- Iowa Lottery "Game Book" TV Spot
- Hollywood Undead "We Are" Directors Cut
- U.S. Army Corps of Engineers
- Carrie Chapman Catt Multi-touch Table
- New AVDimensions Animation in 4K Resolution!
- Forest Septic Tank Service Launches New Website
- Let's Talk Page Fold
- Heart Mountain Interpretive Center, Wyoming
- What's the difference? Single, Dual and Multi Touch Monitors
- Google+ Field Trial and Review
- Mark Hawes Benefit
- Applied Art Produces Sauer-Danfoss Promotional Videos
- Civil War Mobile Exhibit Trailer
- Three C's for Good SEO
- Applied Art Develops Trustwave Multi-Touch Presentation
- Applied Art Coordinates International Shoots
- Slipknot Rocks Applied Art Once Again!
- Applied Art Develops Real-Time Applications for CNET
- Center on Sustainable Communities (COSC) Launches New Website
- New Programmer Joins Applied Art
- New Interactive Tracks Iowa's Civil War Regiments
- Keep Iowa Beautiful Launches New Web and Microsite
- Coalition to Support Iowa's Farmers Launches New Website
- DART Launches New Website
- Slipknot Download Concert
- Applied Artisans Participate in 48 Hour Film Project
- Applied Art Produces 2010 ISU Football Spot
- The German Immigrant Experience: 1845-1925 Wins National Award
- Iowa Lottery Cash Bonanza TV Spot
- Video on the Web - Streaming vs Progressive Download
- Ape House Promotional Video
- Iowa Hospital Association Social Media Conference
- ACH Food Companies Launches New Website
- Iowa Lottery Silver Anniversary TV Spot
- Applied Art Produces Kemin Rosemary Video
- Finley Alt Smith Law Firm Launches New Website
- Iowa Diabetes and Endocrinology Center Launches New Website
- Allied Insurance Website Features Applied Art Produced Flash Animation
- Applied Art Produces Slipknot "Snuff" TV Spot
- Applied Art Edits and Animates Purina Mills Video
- Applied Art Produces ISU Basketball Opener
- Darlow Christ Architects Launch New Website
- Ag Connect Expo
- Christmas eCard from Luther College
- Who knows about High Def? We do...
- Graphics Demo
- Applied Art Creates Interactives for German American Heritage Center
- The Coalition to Support Iowa's Farmers Launches Green Farmstead Partner Website
- Applied Art Assists With 2009 Ambassadors Tour Event
- Mercy Medical Center - West Lakes Launches New Website
- Camp Hertko Hollow Launches New Website
- The Danish Immigrant Museum Launches New Website
- Applied Art Launches Interactive Media Website
- Perinatal Center of Iowa Launches New Website
- Fareway Announces First Website
- New "Special Effects Demo Montage"
- LED Display Comparison
- New Iowa Lottery Ad Features Iowa Veterans
- Iowa Center for Translational and Clinical Research Launches New Website
- How to Shoot Better Blog Video
- Experiments Video
- Vein Center at Iowa Heart Ad To Premier During Super Bowl...in HD
- Follow us on Twitter!
- ©2021 Applied Art & Technology.
- Terms of Use
- Privacy Policy
- Contact