July 7 2010 // Work

Iowa Lottery Cash Bonanza TV Spot

Applied Art & Technology, The Integer Group, and the Iowa Lottery joined forces once again to create a series of TV spots for the Lottery's new scatch game, Cash Bonanza. Utilizing back-to-back :15 second spots, the campaign takes a light-hearted look at the different kinds of reactions winners might have.

There's The High-Fiver, The Arm Flapper, The Screamer,The Laugher, The Disbeliever, the Jumper, The Crier, and The Cool Cat. Believe it or not, the auditions were more fun than the shoot!


Creatives Bryan Loop and Jeff Warren, along with Megan Kruger, represented Integer for the production. And from the Iowa Lottery, Sally Robson.

Marty Jorgensen directed for Applied Art. George Christ was the dirtector of photography. AVID editor Courtnee Carstens cut the live-action, and Steve Dixon provided backgrounds.




Written By

Marty Jorgensen

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