February 13 2013 // Work

Iowa Lottery "Game Book" TV Spot

You've seen it on TV! It's totally awesome! It's the new Iowa Lottery "Game Book" TV spot!

Applied Art & Technology teamed up with Strategic America and the Iowa Lottery to create a 3-D animation to promote a new booklet of scratch tickets. With eight games to play, the challenge was to not only bring one game concept to life, but all eight. AA&T 3-D animators, Scott Kaven and Steve "Sparky" Dixon, combined to give viewers the feel of a pop-up card, revealing each featured game as the pages turned.

Viewer response has been great, and ticket purchases are exceeding expectations. Besides, it's fun to watch!

Written By

Caitlin McTaggart

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