May 6 2010 // Work

Iowa Lottery Silver Anniversary TV Spot

Applied Art & Technology teamed up with The Integer Group and their client, the Iowa Lottery, to create an exciting new TV spot for the Lottery's Silver Anniversary. By combining live-action foreground elements with 2D and 3D background elements, Applied Art's animators were able to bring the ambitious storyboard to life.

Creatives Bryan Loop and Jeff Warren, along with Kent Fieldsend and Megan Kruger, represented Integer during the production. And from the Iowa Lottery, Sally Robson oversaw the project.

Marty Jorgensen directed for Applied Art, with George Christ lensing the live-action. AVID editor Chris Heckle cut the live-action to the soundtrack and lead animator Steve Dixon did the compositing and much of the animation with Scott Kaven and Todd Huffine contributing elements of the backgrounds.

"The Iowa Lottery is committed to helping Iowa this summer. The fact that we can continue to produce professional ads with Iowa production companies and talent are a plus for the Iowa economy," said Iowa Lottery President and CEO Terry Rich.

Written By

Marty Jorgensen

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