Behind the Hoopla
Santa, Dunks & Special Effects
Here at Applied Art, we enjoy sharing the “story behind the story,” every now and then. Here’s a glimpse “Behind the Hoopla.”
The opportunity to partner with Strategic America and The Iowa Lottery Authority is always one we enjoy. The concept was to showcase Santa shooting hoops at Wells Fargo Arena since tickets to the college men’s basketball tournament there next March were prizes in the lottery promotion. In theory, it sounded somewhat simple. Just put a guy in a Santa suit and have him shoot some hoops. Easy right?
First we had to find the perfect Santa: a guy who has expert basketball handling skills, finesse, and shooting abilities, all while wearing a full Santa suit complete with hat, beard, and padded belly.
Mike Born (Iowa State Cyclones ‘87 - ‘89) was contacted because we thought he might know some guys with the skills we needed. Mike is a scout for the Charlotte Hornets and lives in nearby Norwalk. The more he heard about what was needed for the role, the more he was sure that he was the guy for the job. Turns out Mike had more basketball handling tricks than we could even show in two spots plus a “Behind the Hoopla” video. And his dunk…amazing right? Check out the video to see how we made it come to life.
“We have heard so many positive things about this spot from our staffers and friends. It has really resonated with folks.” Teri Wood TeBockhorst, VP Marketing, Iowa Lottery Authority
With Santa cast, it was time to focus on the shoot. Our plan was to do the entire shoot at Wells Fargo Arena. However, the basketball floor wouldn’t be available for our production due to hockey and concert commitments in the arena that week.
“How do we show Santa’s sweet skills without showing the floor?”
The solution? We filmed all of the ball handling close-ups where the floor is visible at the Iowa Fire’s practice facility. Then we headed to Wells Fargo Arena for the dunk scene. Clever camera angles did the rest and our effects artist digitally added the basketball floor at Wells Fargo Arena for a couple of the graphic backgrounds. Everything came together and the end result looks fantastic and festive.
We hope you enjoy this little glimpse of what went into “Holiday Hoopla,” and as always, we’re thankful for the opportunity to work with Strategic America and The Iowa Lottery Authority.
Meet "Santa" on KCWI's Great Day.
Written By
Published In
Share
Related Articles
- Fighting Coronavirus: How to Clean Your Touchscreens (and Other Technology)
- 10 Steps To Improving Trade Show Booth Traffic
- Fitness Franchise Knocks Out the Competition with VR
- How to Rank Your Videos on YouTube
- Why Video Should Be Your Top Priority In 2020
- 5 Ways You Can Use Social Media to Increase Live Event Engagement
- Confused about when to use digital versus traditional ads? We’ve got 6 times you should go digital.
- 4 Ways AI is Transforming Marketing Without You Knowing It
- Our Top 5 Ways to Build an Effective Content Marketing Strategy That Gets Attention
- Vimeo or YouTube...what’s the best video platform for your business?
- The 10 Best Films of 2018
- The Buyers Journey
- 10 Lessons in Table Manners We Learned at the Movies
- "Night of the Living Dead" Turns 50: The Zombie Effect
- Applied Art Celebrates 25 Years - 90s Style
- Build Your Business Site With Must-Click Web Copy
- Celebrating 25 Years: Top 10 Best (And Worst) 90s Fashion Trends
- Celebrating 25 Years: Six Films from 1993 You Need to See Again
- Central Iowa Studio Continues to Evolve as it Celebrates 25 Years in Business
- 10 Must-See Films from the First Half of 2018
- 12 Steps To Improving Trade Show Booth Traffic
- Video For Fundraising
- Explaining Explainer Animations...with an Explainer Animation
- The 10 Best Explosions in Film History
- IGTV: What You Must Know as a Marketer
- Six Ways to Use Animated Explainer Videos
- Four Reasons To Schedule Your Outdoor Shoot Now
- Applied Art & Technology Wins 2018 Telly Awards
- Four Video Marketing Trends to Keep an Eye On
- Applied Art 'Embarks' On New Venture: VR for Dogs
- Des Moines AAF Award Winners
- 6 Ways to Make a Great Pre-Roll Video
- Drawing in Space
- Creating a Killer Spot With Measurable Results
- ARKit: The future of marketing
- Website Accessibility - Is Your Site Compliant?
- Applied Art's Ryan Snaadt Wins Recognition for Sonic Drive-in Marketing Solution.
- Should Your Website Have a Blog?
- Iowa Museum Week
- 8 Types of Content You Should Be Creating
- VR, AR or MR...What’s the Difference & Why Should I Care?
- National Beer Day
- Expansion News!
- What to Wear for the VR Revolution
- Tradeshow Season Is Trending
- Our Favorite Commercials
- Get to know Caitlin
- It’s Zombie Season
- “It's up to me to make that finished piece, what's coming out of the camera, look good.” - Eric Sahrmann
- What do Strong Babies, UnderArmour, and a Clio have in common?
- Shooting Drone Footage and Keeping It Legal
- Immersive Video; Creating an Experience in 360°
- Is Time-lapse Photography the Next Big Thing In Marketing and Advertising?
- High Fives For Fish Nelson & Holden
- Top 5 Iowa Beers You (Probably) Haven't Sampled Yet
- We’re growing!
- To Infinity And Beyond!
- Applied Art Goes Retro; Authenticity Is In
- The secret advantage for creating perfect Pre-roll
- Why creating Pre-Roll videos on YouTube makes great sense
- Super Bowl Commercials
- A Developer's Highlight Reel from CES 2016
- Keeping your New Year’s "Resolution"
- Insights from the Ooma Booth
- Behind the Hoopla
- How Long Should My Video Be?
- 5 Common Website Content Pitfalls
- 5 best uses for explainer animations
- 3 Reasons to Use a Drone
- It's Harvest Time
- Ever wonder how a wind turbine is built?
- Behind the Curtain
- Applied Art & Technology Selected As A Winner In The 36th Annual Telly Awards
- Beware Stats That End in Zero
- Are you smarter than a suitcase?
- How Old Do I Look?
- Is Your Website Ready?
- Music for Creativity
- Report from the 2015 Commodity Classic
- New Applied Art Spot
- Planning a Multi-Generational Interactive
- Using Video for Your Holiday Greetings
- Your Next Sales Tool
- ImageFirst Signs Website
- Responsive design for a better web presence
- Touch Table Explains Pioneer Seed Technology
- 53 Uses for Video
- Pacific Science Center Interactives
- New TV Spot for Greater Iowa Credit Union
- Maytag Commercial Meeting
- Museum Interactives
- Sauer-Danfoss Corporate Videos
- Kari & Billy's New Music Video
- Facilis Terrablock
- Applied Art and Songdish at SXSW
- Paper Cutout Stop Motion Animation
- Iowa Lottery "Game Book" TV Spot
- Hollywood Undead "We Are" Directors Cut
- U.S. Army Corps of Engineers
- Carrie Chapman Catt Multi-touch Table
- New AVDimensions Animation in 4K Resolution!
- Forest Septic Tank Service Launches New Website
- Let's Talk Page Fold
- Heart Mountain Interpretive Center, Wyoming
- What's the difference? Single, Dual and Multi Touch Monitors
- Google+ Field Trial and Review
- Mark Hawes Benefit
- Applied Art Produces Sauer-Danfoss Promotional Videos
- Civil War Mobile Exhibit Trailer
- Three C's for Good SEO
- Applied Art Develops Trustwave Multi-Touch Presentation
- Applied Art Coordinates International Shoots
- Slipknot Rocks Applied Art Once Again!
- Applied Art Develops Real-Time Applications for CNET
- Center on Sustainable Communities (COSC) Launches New Website
- New Programmer Joins Applied Art
- New Interactive Tracks Iowa's Civil War Regiments
- Keep Iowa Beautiful Launches New Web and Microsite
- Coalition to Support Iowa's Farmers Launches New Website
- DART Launches New Website
- Slipknot Download Concert
- Applied Artisans Participate in 48 Hour Film Project
- Applied Art Produces 2010 ISU Football Spot
- The German Immigrant Experience: 1845-1925 Wins National Award
- Iowa Lottery Cash Bonanza TV Spot
- Video on the Web - Streaming vs Progressive Download
- Ape House Promotional Video
- Iowa Hospital Association Social Media Conference
- ACH Food Companies Launches New Website
- Iowa Lottery Silver Anniversary TV Spot
- Applied Art Produces Kemin Rosemary Video
- Finley Alt Smith Law Firm Launches New Website
- Iowa Diabetes and Endocrinology Center Launches New Website
- Allied Insurance Website Features Applied Art Produced Flash Animation
- Applied Art Produces Slipknot "Snuff" TV Spot
- Applied Art Edits and Animates Purina Mills Video
- Applied Art Produces ISU Basketball Opener
- Darlow Christ Architects Launch New Website
- Ag Connect Expo
- Christmas eCard from Luther College
- Who knows about High Def? We do...
- Graphics Demo
- Applied Art Creates Interactives for German American Heritage Center
- The Coalition to Support Iowa's Farmers Launches Green Farmstead Partner Website
- Applied Art Assists With 2009 Ambassadors Tour Event
- Mercy Medical Center - West Lakes Launches New Website
- Camp Hertko Hollow Launches New Website
- The Danish Immigrant Museum Launches New Website
- Applied Art Launches Interactive Media Website
- Perinatal Center of Iowa Launches New Website
- Fareway Announces First Website
- New "Special Effects Demo Montage"
- LED Display Comparison
- New Iowa Lottery Ad Features Iowa Veterans
- Iowa Center for Translational and Clinical Research Launches New Website
- How to Shoot Better Blog Video
- Experiments Video
- Vein Center at Iowa Heart Ad To Premier During Super Bowl...in HD
- Follow us on Twitter!
- ©2020 Applied Art & Technology.
- Terms of Use
- Privacy Policy
- Contact