Ideas & Insight

Drawing in Space

January 10 2018 // Work Drawing in Space

    Artist collective Numen/For Use created an interactive installation titled "Tape Des Moines," which spans the entire I. M. Pei building.   Artist Dave Eppley created a colorful work of art in the lobby of the Art Center Eliel Saarinen building titled "Set One, Set Two."   Artist Monika Grzymala created a series of pieces called "Raumzeichnung – Drawing Spatially" in the Anna K. Meredith Gallery.     ...

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Iowa Museum Week

June 15 2017 // Work Iowa Museum Week

This year marks the first year of the now annual Iowa Museum Week, and we’re smack dab in the middle of it. The state of Iowa boasts approximately 400 museums. Big and small, indoors or out, there’s a lot to see and a lot to learn, and at many of Iowa’s Museums, you can learn more by exploring interactive exhibits built by your pals at Applied Art & Technology! Here’s a rundown of a few of our favorites! 1. The Sullivan Brothers Iowa Veterans Museum, Waterloo, Iowa The mission of...

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VR, AR or MR...What’s the Difference & Why Should I Care?

May 1 2017 // Education VR, AR or MR...What’s the Difference & Why Should I Care?

  If you’re up to speed on VR (Virtual Reality), then you’ve probably heard about AR (Augmented Reality), and if you’re really on the bleeding edge you may even know of MR (Merged Reality). All of this technology is incredibly popular right now. Marketers are scrambling to get on board as the online platforms quickly develop new capabilities. Facebook F8 2017 anyone?  We want to help you understand the basics so you can show off your knowledge at your next marketing meeting. Let’s start with the essentials: VR vs. AR ...

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Planning a Multi-Generational Interactive

December 10 2014 // Education Planning a Multi-Generational Interactive

We recently shared the stage with one of our clients, The National 19th Amendment Society, at the annual Iowa Museum Association conference. We presented about Creating Content and Interactives that Connect Generations, sharing our experience of working together to concept and develop a multi-touch table interactive for the Carrie Chapman Catt Girlhood Home and Museum. The Carrie Chapman Catt Multi-Touch Table chronicles Ms. Catt's life, from her farm background through her relentless leadership in seeing the 19th Amendment ratified across the country. In support...

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Touch Table Explains Pioneer Seed Technology

November 5 2013 // Work Touch Table Explains Pioneer Seed Technology

Today's seed technology provides ag producers with drought and insect protection far beyond that available to the last generation of farmers. But understanding the value, features and methodology of these technologies can be a challenge. Multi-touch Technology At recent farm shows multi-touch technology provided producers an opportunity to learn about two of these technologies - Pioneer AQUAmax™ and AcreMax™. When a visitor places a miniature seed bag onto a multi-touch table, a corn plant grows out of the bag. Touch options appear to take the visitor to testimonials, side-by-side trials, infographics, product searches and...

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53 Uses for Video

October 16 2013 // Education 53 Uses for Video

As bandwidth increases and video production methods become more efficient, businesses are using video as a primary method of communicating with their customers and prospects. Video is a marketer's media tool of choice for two reasons: Video is engaging and, more importantly, video is persuasive. Here are some of the ways that businesses are using video to help improve their bottom line: Advertising, Marketing and Promotion: 1. TV Commercials TV commercials are still the best marketing investment. TV's ROI has increased by 22% in the last five years and is 2.5 times more effective at creating ...

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Pacific Science Center Interactives

July 11 2013 // Work Pacific Science Center Interactives

Seattle's Pacific Science Center launched its new 7,000-square-foot Wellbody Academy exhibit in December 2012. The exhibit is packed full of interactives showing visitors how everyday choices affect their health and encouraging them to be proactive in pursuing a healthy lifestyle. Amaze Design in Boston worked with PSC to concept this unique exhibit. Group Delphi from Alameda, the exhibit fabricator, selected Applied Art & Technology to bring selected interactives to life: The Food Analyzer creates a fun, immersive experience encouraging visitors to consider the nutritional value of foods before including them in their daily...

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Museum Interactives

April 25 2013 // Work

The Danish Immigrant Museum in Elk Horn, Iowa, held its fourth annual Spring Open House on Saturday, April 20th. The open house launched the museum's new exhibition Danish Modern: Design for Living, which features Danish design from the 50s and 60s. Some characteristics of Danish Modern include a beautiful fusion of form and function, and flawless craftsmanship that ensures the high quality of this functional art. The museum requested Applied Art to create AV interactives for the Danish Modern exhibit, for which Applied Art provided all of the hardware. The Danish Design Today interactive, located on...

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Carrie Chapman Catt Multi-touch Table

July 7 2012 // Work

At first glance, you wouldn't know it's a museum. It looks like an Iowa farm - a house, a barn, large trees, and remnants of farming life from a century ago. This special place near Charles City, Iowa, is more than a farm; it signifies an important piece of American history. Here lies the girlhood home, which has been converted into a museum, of Carrie Lane Chapman Catt, an important proponent in the women's suffrage movement. Since the museum attracts people of all ages, the museum staff wanted to utilize technology to connect their visitors...

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Heart Mountain Interpretive Center, Wyoming

August 30 2011 // Work

"What does it mean?"  "We haven't done anything wrong." "Why are they treating us like criminals?" "But I am an American citizen." Endless questions of the Japanese people living in the States raced on and on. Why were they being imprisoned at Heart Mountain? How did this happen? With the attack on Pearl Harbor and World War II in full swing, the resentment and fear of all Japanese people brought about the apparent need to corral these people in one centralized place, which would be called Heart Mountain. This self-contained area in...

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Civil War Mobile Exhibit Trailer

May 4 2011 // Work

The State Historical Society of Iowa celebrated the 150th anniversary of the Civil War on April 12th through the grand-opening of its Civil War mobile trailer exhibit. Iowa Governor Terry Branstad was honored with the ribbon-cutting of the History on the Move trailer, which will travel to various venues throughout the state. Applied Art had the privilege to facilitate its interior and exterior design and renovation (previously it housed an Abraham Lincoln exhibit), in collaboration with Jennie Bailey of the Historic Iowa Exhibit Design ...

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New Interactive Tracks Iowa's Civil War Regiments

January 5 2011 // Work

When visiting Waterloo, stop by the Sullivan Brothers Iowa Veterans Museum. Applied Art worked with the museum staff to develop a high-definition Civil War chronology and an interactive that tracks the travels of each of Iowa's 63 regiments through the war. You can view more examples of our interactive and museum work by visiting our Interactive Media microsite.

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The German Immigrant Experience: 1845-1925 Wins National Award

July 7 2010 // Press

The American Association for State and Local History (AASLH) has announced that Iowa's Leadership in History winner is The German American Heritage Center, nominated for the exhibit The German Immigrant Experience: 1845-1925.  With partner Morgan-Bailey Consulting, Applied Art and Technology provided the video, hardware, and programming for several interactives including: Party Line: Pick up the receiver of an actual WWI-era candlestick phone to listen in on German-American conversations about their treatment during this war era. ...

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The Danish Immigrant Museum Launches New Website

June 11 2009 //

The Danish Immigrant Museum, located in Elk Horn, Iowa, shares the legacy and continuing influence of Danish culture as realized in the experiences and contributions of Danish immigrants, their descendents and Danes living in America. The Danish Museum approached Applied Art for a website redesign that would better meet their branding and fundraising goals. Using HD images from Discovery: A Story of Shared Heritage (a fundraising video previously produced by Applied Art), Applied Art provided the museum with a new site architecture and a custom web design with Flash animation and...

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Applied Art Launches Interactive Media Website

June 9 2009 // Company

Over the last decade, Applied Art interactive media has had the pleasure of working with exhibit designers, museum staff, and others to create interactives ranging from simple touchscreen players to immersive interactive experiences where imagination meets media.

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Follow us on Twitter!

January 15 2009 // Company

Be sure to follow us on Twitter to receive interesting tweets about HD video, web design and development, graphics and animation, museum/traveling displays and much more! Our handle is @appliedart.

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