Central Iowa Business Conference - What do you show when you don't have video footage?

The Urbandale Chamber needed a piece to promote their Central Iowa Business Conference. The problem? They didn't have any footage to use from last year's event. Our solution? Animation.

The second annual Central Iowa Business Conference presented by the Urbandale Chamber of Commerce is on September 26th 2018. As a sponsor, we produced a video to promote the event to the business community. Our challenge? There was no video from last year’s event. So using the branding provided by the Urbandale Chamber we created an animated video and incorporated two testimonials from attendees of last year’s inaugural event. 

Testimonials build trust for your brand or service and helps convert potential customers (or attendees in this case). Who doesn’t love customer reviews? And using the brand guidelines and look of the website provides consistency across all communication. Graphic Designer Todd Huffine made playful use of talk bubbles and typography in the animation.

The Urbandale Chamber was very pleased with the finished video. Denise Day, Vice President of the Urbandale Chamber of Commerce shared this: “You and your team are AWESOME! Love this partnership and your talent!”

The Central Iowa Business Conference has a great slate of speakers and breakout sessions for networking and education. You can register for the conference online: https://centraliowabusinessconference.com/

 

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