Consumers don't just want video - they expect it!
According to a February study that appeared in Forbes, video content will represent 74 percent of global
Internet traffic in 2017 – a metric that is expected to increase to up to 80 percent by the year 2019.
Not only that, but a 2015 study revealed that four times as many consumers said they would prefer to
watch a video about a product than to read about one.
There is no question, then, that video is in high
demand. The desire – and expectation – for video will only increase, which means that a relatively high
and consistent output of quality video content is essential if you want to continue to effectively engage