Green Belt Program: “Do You Have What It Takes?”
Emerson’s Fisher Sales Engineering Academy — The Green Belt Program — is a decade-long training initiative that needed a fresh, engaging way to reignite internal interest. Our goal was to craft an experience that not only educated but also inspired, making the program feel like a journey worth taking.
Client
- Emerson Fisher
Service
- Video
Challenge
For over 20 years, the Green Belt Program struggled with visibility, attracting fewer than 50 participants. The long-term commitment felt daunting, and internal enthusiasm had faded. Yet, this program was critical for bridging generational expertise and establishing industry-leading subject matter experts. Emerson needed more than just promotion—it needed a compelling reason for people to engage.
Solution
By blending cutting-edge visual storytelling with education, we transformed the program’s identity. We created a high-energy promotional video that used martial arts imagery with comic-book-style visuals, positioning the program as a critical part of their career path. Through this immersive storytelling approach, we turned a perceived obligation into an exciting challenge, inviting participants to see themselves as future company leaders.
Results
Before and After Applied Art’s Approach:
- Before: Sporadic promotions over two decades led to fewer than 50 total participants.
- After: Within three months of launching the promotional tool through an internal campaign, enrollments surged to over 1,500.
Key Learnings
- Creativity is a catalyst for transformation—it redefines how people experience learning and growth.
- Strategic storytelling, paired with the right technology, turns internal initiatives into movements.
