September 17 2015 // Strategy

Ever wonder how a wind turbine is built?

MidAmerican Energy - From the Ground Up

The video took 4 months to shoot.

We used 7 cameras and a drone. 

We ended up with 5 terabytes of video which was edited down to two versions.

Editing took over a month. 

It was released to several sites including MidAmerican's YouTube page.

It was very popular in Europe where wind power is hot topic.

Cost to buy equivalent number of impressions: $1,000,000. 

YouTube is now the second largest search engine.

75% of Executives watch a business related video at least once a week.

Seventy percent of B2B buyers and researchers are watching videos throughout their path to purchase.  

Written By

George Christ

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