September 19, 2014
Recently, the Applied Art web team got to work with Mike McKeag and his team at ImageFirst Signs to give a fresh look and feel to their website. This Grinnell, Iowa-based company is a wholesale sign manufacturer that produces signage for companies across the country, ranging from colleges and corporations to NFL teams and Superbowls.
As with any company, image is important - and that begins with your website. So at our first meeting, we talked through what was working with their current site and what wasn't, using a card sorting tool to get ideas out on the table. By the end, we had honed in on key directives to improve the site, including the following:
- Simplify the site navigation and layout
- Reinforce ImageFirst's branding as a trusted expert in wholesale sign manufacturing
- Build the site for ease of updating
- Optimize design to be responsive on all screen sizes
You can check out the live site on your desktop, tablet, or phone at: imagefirstsigns.com.