Creating a Killer Spot With Measurable Results

Our client Greater Iowa Credit Union came to us with an idea. They did the research and learned that a large segment of their target demographic were viewers of the show ​“The Walking Dead.” So why not reach that audience using a wisecracking pair of walking dead? 

And that’s where Applied Art came in. We worked with Greater Iowa to create a killer spot for their killer mobile banking app. And beyond fulfilling many a team member’s bucket list item to work with zombies, we also created a spot that produced measurable results for our client. 

Take a look to learn more about how ​“The Dead Walking” helped boost Greater Iowa Credit Union’s bottom line.