September 17, 2015
The video took 4 months to shoot.
We used 7 cameras and a drone.
We ended up with 5 terabytes of video which was edited down to two versions.
Editing took over a month.
It was released to several sites including MidAmerican’s YouTube page.
It was very popular in Europe where wind power is hot topic.
Cost to buy equivalent number of impressions: $1,000,000.
YouTube is now the second largest search engine.
75% of Executives watch a business related video at least once a week.
Seventy percent of B2B buyers and researchers are watching videos throughout their path to purchase.