Explaining Explainer Animations...with an Explainer Animation

July 18, 2018

Two minutes. That’s how long it takes for most animated explainer videos to fully communicate a main point. And yet, within those two minutes, these highly engaging videos (also known as explainer animations) can do more for your brand than a 50-page proposal or even a 100-foot billboard ever could. 

The simple fact is that consumers are using video more than ever before to make purchasing decisions, with studies showing that landing page conversion rates can increase by 80 percent after the inclusion of a video. 

Explainer animations, in particular, have proven to be especially effective at impacting viewers. In fact, research reveals that a whopping 95 percent of people say they have watched an explainer video to receive more information about a product or service. 


But what, exactly, is an explainer animation?

We at Applied Art & Technology decided to take the unconven­tional route when answering this question by creating an explainer animation to help with our explanation of explainer animations. (Watch the video above. Pretty clever, right?). 

Two minutes. It’s not a lot of time, but it’s certainly enough to make an impact with the right content and strategic execution. 

Fortunately, a well-crafted animated explainer video is a surefire way for you to make the most of what limited time you have to capture your audience’s attention. 

Ready to dig a little deeper? Learn more about our process and see some of our work here. Or give us a shout at ideas@​appliedart.​com