Ideas & Insight

4 Ways AI is Transforming Marketing Without You Knowing It

May 30 2019 // Education 4 Ways AI is Transforming Marketing Without You Knowing It

Newsflash: Artificial Intelligence, or AI, isn’t what you think it is. It’s not evil computers taking over the world. And it’s definitely not robots falling in love (although this writer will defend the cinematic merits of WALL-E all day).   When it comes to marketing, AI refers to the use of machines to anticipate decisions and improve the customer journey. That’s it. Really.   With AI already present in much of our daily lives (from Netflix algorithms to virtual assistants), marketers are capitalizing in big ways.   In fact, the latest “State...

Read Post

12 Steps To Improving Trade Show Booth Traffic

August 22 2018 // Education 12 Steps To Improving Trade Show Booth Traffic

In today’s ever-evolving business climate, trade show events still persist. Why? Because they work. Trade shows provide an excellent venue to increase your brand’s visibility, showcase your latest products and services and connect with thousands of potential customers- all within a short span of time. But with so little time and a lot of competition, how can your brand stand out?   By connecting and engaging with attendees before, during, and after the trade show. How your brand engages with customers before and after the show is just as important as the event...

Read Post

Explaining Explainer Animations...with an Explainer Animation

July 18 2018 // Education Explaining Explainer Animations...with an Explainer Animation

    Two minutes. That’s how long it takes for most animated explainer videos to fully communicate a main point. And yet, within those two minutes, these highly engaging videos (also known as explainer animations) can do more for your brand than a 50-page proposal or even a 100-foot billboard ever could.    The simple fact is that consumers are using video more than ever before to make purchasing decisions, with studies showing that landing page conversion rates can increase by 80 percent after the inclusion of a video.   Explainer...

Read Post

Four Video Marketing Trends to Keep an Eye On

May 16 2018 // Education Four Video Marketing Trends to Keep an Eye On

Fads and trends. Both are current. Both are popular. But one fades fast, while the other grows and evolves. Fads from the past are fun to look back at...and maybe point and laugh at. Furbies, mall bangs, and mood rings had their heyday, but thankfully, they’ve come and gone. When it comes to marketing, it’s important to differentiate between trends and fads to ensure you don’t sink your campaign before you even get started. So, what are some current video trends you should care about? The answer is not simply ‘more social media’ or ‘more...

Read Post

Shooting Drone Footage and Keeping It Legal

June 7 2016 // Education Shooting Drone Footage and Keeping It Legal

Drones are everywhere. Martha Stewart uses one to survey her massive estate for areas to improve. In the near future, Amazon plans to deliver that thing you need right away to your front door using a drone. And drones have the ability to capture stunning 4K footage for your next video project.  It’s tempting to jump in and hire ‘that guy with a drone,’ to capture footage for you. But when you start delving into the regulations of operating a drone for commercial purposes, things get dicey. ...

Read Post

Is Time-lapse Photography the Next Big Thing In Marketing and Advertising?

June 1 2016 // Education Is Time-lapse Photography the Next Big Thing In Marketing and Advertising?

How to get and keep your audience's attention. This is the ultimate goal of marketers and advertisers. Over the years, several eye-catching techniques have evolved and one trusted technique has recently become popular again. Time-lapse. Seeing something happen faster-than-real-time can have an almost hypnotic effect. You can do short, creative time-lapse videos with your phone using apps like Hyperlapse. They’re easy to make and easy to share. But what if you’re trying to show a process that takes days, or even months to complete? You...

Read Post

The secret advantage for creating perfect Pre-roll

March 3 2016 // Education The secret advantage for creating perfect Pre-roll

You have 5 seconds You know what pre-roll is. Hopefully you’ve figured out who you want to target and how much you want to spend. Now all you need is the video. This is where the process gets a little complicated. There are over 300 hours of video uploaded to YouTube every minute of every day. 24/7! When your video/ad pops up, you only have five seconds to hook your viewer. How can you possibly cut through all the noise, clutter and chatter and grab your audience’s attention? Is this even possible? Yes, it is possible. Great...

Read Post

Why creating Pre-Roll videos on YouTube makes great sense

March 3 2016 // Education Why creating Pre-Roll videos on YouTube makes great sense

What Is Pre-roll? You’re having a rough day, so you head to YouTube to find a little happiness in the “cat who rides the robot vacuum while dressed as a shark." But first! This message from Geico. That’s a pre-roll ad. For now, we’re going to discuss pre-roll as it exists in YouTube world. Twitter recently started to offer pre-roll ad options, but we’ll cover that in another blog post. So, why are we starting with YouTube? YouTube is currently the second largest search engine after Google (who owns YouTube). Every month, over 1 billion ...

Read Post

5 best uses for explainer animations

October 13 2015 // Education 5 best uses for explainer animations

Explainer animations are short videos, usually used for marketing, that help explain a company's product or service. They have become extremely popular and can be a great way to engage an audience and get the word out about your company. Here are 5 great uses for explainer animations: To visualize an abstract concept, idea or service. Let’s say you offer a really cool service. It’s a bit abstract and sometimes your prospects have a hard time...

Read Post

3 Reasons to Use a Drone

October 6 2015 // Education 3 Reasons to Use a Drone

We’ve all seen awesome towering high shots and adrenaline packed extreme sports footage captured by drones. People are captivated by looking at the world from a new perspective. Here are 3 ways drone footage can fascinate and hold your audience’s attention. Capture a Unique Perspective. People are drawn to the “new” and unique. There is no better way to turn heads and draw attention then to show video footage from a different or rarely seen perspective. Low level drone flights can follow subjects from place to place, can zoom up and out, and skim across land just a...

Read Post

Beware Stats That End in Zero

June 12 2015 // Education Beware Stats That End in Zero

Psychiatrist William Glasser’s research about how we retain information says that we remember: 10% of what we read 20% of what we hear 30% of what we see 50% of what we see and hear 70% of what we share/discus 80% of what we experience 95% of what we teach others Sounds nice, right? And it fits right in with what we do: We tell our clients’ stories using audio and visuals to reinforce the message. But these...

Read Post

53 Uses for Video

October 16 2013 // Education 53 Uses for Video

As bandwidth increases and video production methods become more efficient, businesses are using video as a primary method of communicating with their customers and prospects. Video is a marketer's media tool of choice for two reasons: Video is engaging and, more importantly, video is persuasive. Here are some of the ways that businesses are using video to help improve their bottom line: Advertising, Marketing and Promotion: 1. TV Commercials TV commercials are still the best marketing investment. TV's ROI has increased by 22% in the last five years and is 2.5 times more effective at creating ...

Read Post