Ideas & Insight

12 Steps To Improving Trade Show Booth Traffic

August 22 2018 // Education 12 Steps To Improving Trade Show Booth Traffic

In today’s ever-evolving business climate, trade show events still persist. Why? Because they work. Trade shows provide an excellent venue to increase your brand’s visibility, showcase your latest products and services and connect with thousands of potential customers- all within a short span of time. But with so little time and a lot of competition, how can your brand stand out?   By connecting and engaging with attendees before, during, and after the trade show. How your brand engages with customers before and after the show is just as important as the event...

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ARKit: The future of marketing

August 10 2017 // Education ARKit: The future of marketing

There has been plenty of buzz surrounding Apple’s iPhone 8, rumored for release in September. However, the most noteworthy update the technology giant is planning on releasing this fall isn’t a new iPhone. It’s actually something called ARKit, and it may very well be the most important technological development this decade. ARKit is a tool for developers to easily build apps using augmented reality (AR), which is a technology that effectively overlays digital graphics onto a user’s view of the real world. This new feature from Apple is a big deal, and here’s...

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What to Wear for the VR Revolution

April 3 2017 // Education What to Wear for the VR Revolution

Henry Ford said “You can have any color you want as long as it’s black.” There is one huge problem with the coming VR revolution. No style. Just look at them. All bulky and only available in black. Who designed these things? Now you can be ready for the next big thing. Applied Art & Technology has teamed up with some of the most talented midcoast designers to bring you a unique line of custom designer headset wear. We call it VR/Bling. Express your personality. One look at you in your VR/Bling designed...

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Planning a Multi-Generational Interactive

December 10 2014 // Education Planning a Multi-Generational Interactive

We recently shared the stage with one of our clients, The National 19th Amendment Society, at the annual Iowa Museum Association conference. We presented about Creating Content and Interactives that Connect Generations, sharing our experience of working together to concept and develop a multi-touch table interactive for the Carrie Chapman Catt Girlhood Home and Museum. The Carrie Chapman Catt Multi-Touch Table chronicles Ms. Catt's life, from her farm background through her relentless leadership in seeing the 19th Amendment ratified across the country. In support...

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Your Next Sales Tool

October 21 2014 // Education Your Next Sales Tool

Our interactive team recently built a sale iPad app for the Danish dairy company Arla Foods. Their eDetailing, or medical sales, app is now being used in Central America by Arla reps to inform medical doctors of the benefits and scientific information related to a selection of Arla products. No matter your industry, we champion the use of app technology. Here are our top five reasons why we recommend an iPad app as your company's next sales tool: They're robust When talking with a potential client, your reps need evidence in the form of statistics, graphs, data,...

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What's the difference? Single, Dual and Multi Touch Monitors

August 18 2011 // Education

This blog is an overview about the differences, best uses and relative costs of the various touch monitors. Single Touch Monitor A single touch monitor is an electronic visual display that can detect the presence and location of a single touch within the display area. Touch monitors can also sense other passive objects, such as a stylus. In essence, your fingertip or the stylus becomes the mouse click or flick. Best uses: menus, page turning Hardware and development cost: $ Dual Touch Monitor Commonly claimed to be multi touch, dual touch refers to any touch monitor that can recognize two touches and...

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