Ideas & Insight

VR, AR or MR...What’s the Difference & Why Should I Care?

May 1 2017 // Education VR, AR or MR...What’s the Difference & Why Should I Care?

  If you’re up to speed on VR (Virtual Reality), then you’ve probably heard about AR (Augmented Reality), and if you’re really on the bleeding edge you may even know of MR (Merged Reality). All of this technology is incredibly popular right now. Marketers are scrambling to get on board as the online platforms quickly develop new capabilities. Facebook F8 2017 anyone?  We want to help you understand the basics so you can show off your knowledge at your next marketing meeting. Let’s start with the essentials: VR vs. AR ...

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Planning a Multi-Generational Interactive

December 10 2014 // Education Planning a Multi-Generational Interactive

We recently shared the stage with one of our clients, The National 19th Amendment Society, at the annual Iowa Museum Association conference. We presented about Creating Content and Interactives that Connect Generations, sharing our experience of working together to concept and develop a multi-touch table interactive for the Carrie Chapman Catt Girlhood Home and Museum. The Carrie Chapman Catt Multi-Touch Table chronicles Ms. Catt's life, from her farm background through her relentless leadership in seeing the 19th Amendment ratified across the country. In support...

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53 Uses for Video

October 16 2013 // Education 53 Uses for Video

As bandwidth increases and video production methods become more efficient, businesses are using video as a primary method of communicating with their customers and prospects. Video is a marketer's media tool of choice for two reasons: Video is engaging and, more importantly, video is persuasive. Here are some of the ways that businesses are using video to help improve their bottom line: Advertising, Marketing and Promotion: 1. TV Commercials TV commercials are still the best marketing investment. TV's ROI has increased by 22% in the last five years and is 2.5 times more effective at creating ...

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