Ideas & Insight

Vimeo or YouTube...what’s the best video platform for your business?

March 18 2019 // Education Vimeo or YouTube...what’s the best video platform for your business?

YouTube or Vimeo? Which platform should your business use to share videos? The simple answer? Both.  Let’s look at the pros and cons of each so you can choose the best platform for your marketing efforts.   First, Vimeo. Why Use It? Vimeo is the preferred professional portfolio site for thousands of businesses. The profile layout is pleasing to the eye with the focus exclusively on the video portfolio. There are no ads, pop-ups or other videos competing with your company’s content....

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The 10 Best Films of 2018

December 21 2018 // Education The 10 Best Films of 2018

2018 has been a tumultuous year for cinema, to say the least.   The definition of film itself is becoming increasingly blurred due to the rise of digital platforms that are changing the ways we consume — and even understand — movies.   Which isn’t to say that the future of filmmaking isn’t bright…just unpredictable.   In 2018 alone, we’ve seen a pair of generation-defining event movies (Marvel Studios’ Black Panther, Avengers: Infinity War), a bevy of indie surprises (Debra Granik’s Leave No Trace, Bo Burnham’s Eighth...

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10 Lessons in Table Manners We Learned at the Movies

November 20 2018 // Education 10 Lessons in Table Manners We Learned at the Movies

Happy Turkey Day, everyone! It’s that special time of year — the time when it’s socially acceptable to gorge yourself around the dinner table and engage in a yelling match with your family members over the last slice of pumpkin pie.   But guess what? It doesn’t have to be that way.   No, Thanksgiving really can be a time of family harmony. All you need to do is follow a few key rules on how to behave when the gravy boat comes sailing in front of your plate.   As digital storytellers, we at Applied Art &...

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"Night of the Living Dead" Turns 50: The Zombie Effect

October 30 2018 // Education "Night of the Living Dead" Turns 50: The Zombie Effect

Celebrating a Cult Classic   50 years ago this month, a then-unknown director of television commercials and industrial films made a movie that would change the face of horror forever.   That director was George A. Romero (who sadly passed away last year at the age of 77).   The movie? Night of the Living Dead.   Shot in rural Pennsylvania on a measly budget with a cast of non-professional actors, Night would take the moviegoing public by storm, carried primarily by strong word of mouth.   And for good reason. The film’s story, while simple, is oh so effective,...

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Celebrating 25 Years: Six Films from 1993 You Need to See Again

September 18 2018 // Education Celebrating 25 Years: Six Films from 1993 You Need to See Again

This month, Applied Art & Technology turns 25! To help ring in our silver anniversary, we’re taking a look at some of our favorite movies from the year we were founded: 1993. Just like the founders of Applied Art & Technology, the following films have aged gracefully over time (no, I was not paid to write that), and their narrative impact and filmmaking expertise can still be felt a quarter-century later. From dinosaurs to botched drug deals to...groundhogs, these six films will have you wishing...

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10 Must-See Films from the First Half of 2018

August 28 2018 // Education 10 Must-See Films from the First Half of 2018

While you’ve been strapped to your desk and bolted behind conference room doors all year, you’ve likely missed out on what has been a surprisingly strong year at the movies (so far). Thankfully, this upcoming Monday is Labor Day, which means that you’ll finally have a chance to catch up on some of the great films you may have missed from the first half of 2018. Still, we know it can be overwhelming when deciding what films to watch on your big day off. That’s why we at Applied Art & Technology...

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12 Steps To Improving Trade Show Booth Traffic

August 22 2018 // Education 12 Steps To Improving Trade Show Booth Traffic

In today’s ever-evolving business climate, trade show events still persist. Why? Because they work. Trade shows provide an excellent venue to increase your brand’s visibility, showcase your latest products and services and connect with thousands of potential customers- all within a short span of time. But with so little time and a lot of competition, how can your brand stand out?   By connecting and engaging with attendees before, during, and after the trade show. How your brand engages with customers before and after the show is just as important as the event...

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Video For Fundraising

August 21 2018 // Education Video For Fundraising

If you’re one of the 1.5 million non-profits registered in the United States, you have a lot of competition for charitable donations. It’s also you likely have a compelling story to share, whether it’s how your organization has helped someone overcome obstacles or how you could potentially bring lasting change to your community. Video is the most compelling way to share these stories and inspire your audience to make a donation. A study conducted by Google found...

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Explaining Explainer Animations...with an Explainer Animation

July 18 2018 // Education Explaining Explainer Animations...with an Explainer Animation

    Two minutes. That’s how long it takes for most animated explainer videos to fully communicate a main point. And yet, within those two minutes, these highly engaging videos (also known as explainer animations) can do more for your brand than a 50-page proposal or even a 100-foot billboard ever could.    The simple fact is that consumers are using video more than ever before to make purchasing decisions, with studies showing that landing page conversion rates can increase by 80 percent after the inclusion of a video.   Explainer...

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The 10 Best Explosions in Film History

July 2 2018 // Education The 10 Best Explosions in Film History

It’s that magical time of year again. Hot dogs and hamburgers. Baseball and apple pie. Fireworks and noise ordinance violations. That’s right...it must be July! Which means that it’s time for our yearly obligation to celebrate all things America — including explosions! After all, what’s more American than seeing a big ball of fire destroy everything in its path? We at Applied Art & Technology are getting in on the fun with a countdown of our 10 favorite explosions in film history. However, as digital storytellers, we thought we’d...

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IGTV: What You Must Know as a Marketer

June 27 2018 // Education IGTV: What You Must Know as a Marketer

The Update On Friday, June 22, Instagram rolled out their newest mobile app update — creating some serious buzz for marketers around the globe. The buzz-worthy feature? IGTV. IGTV is a long-form video viewing function accessible within the Instagram app or as its own standalone app. It allows users to upload videos of up to 60 minutes in length. Different than Stories, IGTV videos remain on a user’s ‘channel’ permanently instead of for only 24 hours. IGTV is already being compared to directly to YouTube. The biggest difference between...

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Six Ways to Use Animated Explainer Videos

June 7 2018 // Education Six Ways to Use Animated Explainer Videos

Animated explainer videos are everywhere. You know, those short, super engaging animations that visually present concepts, processes or statistics. As marketing departments scramble for more and more content, these quick bursts of information have become essential tools for brands. Why? Lots of reasons. Research shows that 95% of people have watched an explainer video to learn more about a product or service. Even better? Eighty-three percent of marketers think using video gives them a good ROI. So now that you know you need...

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Four Reasons To Schedule Your Outdoor Shoot Now

May 31 2018 // Education Four Reasons To Schedule Your Outdoor Shoot Now

Summer’s here and the livin’ is easy… camping, bonfires, and grill outs are all in full swing. It’s also the perfect time to get outside and shoot. Why? We’ve got 4 reasons.   Shoot now, use later. Your business may not need any outdoor shots right this moment, but what about later on? Picture this: It’s November, you’re in the edit suite and you need a few exterior shots…but the weather is dismal. Luckily you thought ahead! And you ...

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Four Video Marketing Trends to Keep an Eye On

May 16 2018 // Education Four Video Marketing Trends to Keep an Eye On

Fads and trends. Both are current. Both are popular. But one fades fast, while the other grows and evolves. Fads from the past are fun to look back at...and maybe point and laugh at. Furbies, mall bangs, and mood rings had their heyday, but thankfully, they’ve come and gone. When it comes to marketing, it’s important to differentiate between trends and fads to ensure you don’t sink your campaign before you even get started. So, what are some current video trends you should care about? The answer is not simply ‘more social media’ or ‘more...

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VR, AR or MR...What’s the Difference & Why Should I Care?

May 1 2017 // Education VR, AR or MR...What’s the Difference & Why Should I Care?

  If you’re up to speed on VR (Virtual Reality), then you’ve probably heard about AR (Augmented Reality), and if you’re really on the bleeding edge you may even know of MR (Merged Reality). All of this technology is incredibly popular right now. Marketers are scrambling to get on board as the online platforms quickly develop new capabilities. Facebook F8 2017 anyone?  We want to help you understand the basics so you can show off your knowledge at your next marketing meeting. Let’s start with the essentials: VR vs. AR ...

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Shooting Drone Footage and Keeping It Legal

June 7 2016 // Education Shooting Drone Footage and Keeping It Legal

Drones are everywhere. Martha Stewart uses one to survey her massive estate for areas to improve. In the near future, Amazon plans to deliver that thing you need right away to your front door using a drone. And drones have the ability to capture stunning 4K footage for your next video project.  It’s tempting to jump in and hire ‘that guy with a drone,’ to capture footage for you. But when you start delving into the regulations of operating a drone for commercial purposes, things get dicey. ...

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Immersive Video; Creating an Experience in 360°

June 6 2016 // Education Immersive Video; Creating an Experience in 360°

You stand on your surfboard off the coast of Tahiti. You look back to see the wave begin to swell behind you. You steer into the oncoming wave and begin to climb the wall. Looking left, you can almost touch the surface. Above you can see the pipe curling over your head. You exit the tube just as it begins to collapse behind you. You take off your VR headset. You’ve just experienced 360° video.  What is 360° Video? 360° video is created by a camera...

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Is Time-lapse Photography the Next Big Thing In Marketing and Advertising?

June 1 2016 // Education Is Time-lapse Photography the Next Big Thing In Marketing and Advertising?

How to get and keep your audience's attention. This is the ultimate goal of marketers and advertisers. Over the years, several eye-catching techniques have evolved and one trusted technique has recently become popular again. Time-lapse. Seeing something happen faster-than-real-time can have an almost hypnotic effect. You can do short, creative time-lapse videos with your phone using apps like Hyperlapse. They’re easy to make and easy to share. But what if you’re trying to show a process that takes days, or even months to complete? You...

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The secret advantage for creating perfect Pre-roll

March 3 2016 // Education The secret advantage for creating perfect Pre-roll

You have 5 seconds You know what pre-roll is. Hopefully you’ve figured out who you want to target and how much you want to spend. Now all you need is the video. This is where the process gets a little complicated. There are over 300 hours of video uploaded to YouTube every minute of every day. 24/7! When your video/ad pops up, you only have five seconds to hook your viewer. How can you possibly cut through all the noise, clutter and chatter and grab your audience’s attention? Is this even possible? Yes, it is possible. Great...

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Why creating Pre-Roll videos on YouTube makes great sense

March 3 2016 // Education Why creating Pre-Roll videos on YouTube makes great sense

What Is Pre-roll? You’re having a rough day, so you head to YouTube to find a little happiness in the “cat who rides the robot vacuum while dressed as a shark." But first! This message from Geico. That’s a pre-roll ad. For now, we’re going to discuss pre-roll as it exists in YouTube world. Twitter recently started to offer pre-roll ad options, but we’ll cover that in another blog post. So, why are we starting with YouTube? YouTube is currently the second largest search engine after Google (who owns YouTube). Every month, over 1 billion ...

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Keeping your New Year’s "Resolution"

January 15 2016 // Education Keeping your New Year’s "Resolution"

  By "resolution," we mean VIDEO resolution. In our world of ever-changing technology, it is easy to get lost in all the numbers and abbreviations when it comes to video. We find one common area that can lead to confusion and cause delays is resolution. So how does one avoid resolution confusion? Knowing the end use of a video at the beginning of a project is the best way to avoid issues later. And that question usually has more than one answer. For example, a corporate customer may need one video to display on a large...

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How Long Should My Video Be?

November 11 2015 // Education How Long Should My Video Be?

The answer is always: “it depends.” It depends on several things. Some of the most important questions we ask are: What channels will this video be used for? Online, YouTube, broadcast, pre-roll? The channel matters. For example, a viewer often reaches a YouTube video by doing a search. By showing up in the search results this makes the video more relevant to the user.  Who is the...

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5 best uses for explainer animations

October 13 2015 // Education 5 best uses for explainer animations

Explainer animations are short videos, usually used for marketing, that help explain a company's product or service. They have become extremely popular and can be a great way to engage an audience and get the word out about your company. Here are 5 great uses for explainer animations: To visualize an abstract concept, idea or service. Let’s say you offer a really cool service. It’s a bit abstract and sometimes your prospects have a hard time...

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3 Reasons to Use a Drone

October 6 2015 // Education 3 Reasons to Use a Drone

We’ve all seen awesome towering high shots and adrenaline packed extreme sports footage captured by drones. People are captivated by looking at the world from a new perspective. Here are 3 ways drone footage can fascinate and hold your audience’s attention. Capture a Unique Perspective. People are drawn to the “new” and unique. There is no better way to turn heads and draw attention then to show video footage from a different or rarely seen perspective. Low level drone flights can follow subjects from place to place, can zoom up and out, and skim across land just a...

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Using Video for Your Holiday Greetings

December 3 2014 // Education Using Video for Your Holiday Greetings

Well, it's that time of year again, chestnut roasting, tree trimming and holiday greeting season. Working with ARAG on their holiday card is always a fun and creative time for us. Communicating the unique aspects of the company while keeping the connection of their clients and employees is the central focus for the holiday card messaging. The goal of this communication was really to be an appreciation message to their clients and partners throughout the year, rather than a sales or marketing message. "I've had the pleasure of...

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53 Uses for Video

October 16 2013 // Education 53 Uses for Video

As bandwidth increases and video production methods become more efficient, businesses are using video as a primary method of communicating with their customers and prospects. Video is a marketer's media tool of choice for two reasons: Video is engaging and, more importantly, video is persuasive. Here are some of the ways that businesses are using video to help improve their bottom line: Advertising, Marketing and Promotion: 1. TV Commercials TV commercials are still the best marketing investment. TV's ROI has increased by 22% in the last five years and is 2.5 times more effective at creating ...

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Video on the Web - Streaming vs Progressive Download

June 23 2010 // Education

ProsVideo on the web is becoming increasingly more important. Video has endless potential and offers an intimacy beyond what words and photos can convey. For example video can - Let prospects and customers get to know you better through video in your About Us section Allow you to easily demonstrate a complex product or idea using animation Clearly communicate your expertise in a more entertaining way The purpose of this post is to discuss, in layman's terms, some of the pros, cons, and considerations of the two main ways...

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How to Shoot Better Blog Video

February 18 2009 // Education

Here are three quick tips for shooting better blog video: First and most important - get yourself a good microphone. The number one issue that kills video blogging is the inability to hear what people are saying. This is a blog - most of the video will involve talking. The video can be dark and grainy - but if the audio quality is good - then you're good. The built-in mic on the camera works only in the best conditions. Look for a more directional "shotgun" mic or better yet get some...

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