Ideas & Insight

Confused about when to use digital versus traditional ads? We’ve got 6 times you should go digital.

June 3 2019 // Strategy Confused about when to use digital versus traditional ads? We’ve got 6 times you should go digital.

    Most marketers will admit that running any kind of marketing campaign is a bit of a gamble. But what if there was a way to load the deck, and still make adjustments on the fly rather than going ‘all in’ on your first hand?   That’s the power of digital marketing.   With people spending more time on their devices than ever before, the ability to reach prospective customers via digital channels is changing the way we advertise.   What is Digital Marketing?   For the purposes of this article, ‘digital’ marketing refers to social media, search, on-demand music streaming,...

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6 Ways to Make a Great Pre-Roll Video

February 27 2018 // Strategy 6 Ways to Make a Great Pre-Roll Video

You’re about to watch your daily dose of funny cat fail videos on YouTube. As you choose a clip, you get slammed with a local mattress store ad yelling about their ‘BIG BIG SAVINGS’. You have no interest in mattresses, cringe, and quickly scramble for the skip button. This is how some marketers are attempting to use pre-roll video. And it is a massive waste of time. A large percentage of pre-roll videos are just recycled broadcast spots that a company reuses from other placement campaigns. For viewers, it is...

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Creating a Killer Spot With Measurable Results

October 31 2017 // Strategy Creating a Killer Spot With Measurable Results

Our client Greater Iowa Credit Union came to us with an idea. They did the research and learned that a large segment of their target demographic were viewers of the show “The Walking Dead.” So why not reach that audience using a wisecracking pair of walking dead?  And that’s where Applied Art came in. We worked with Greater Iowa to create a killer spot for their killer mobile banking app. And beyond fulfilling many a team member’s bucket list item to work with zombies, we also created a

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It's Harvest Time

September 24 2015 // Strategy It's Harvest Time

  Fall. Cooler temperatures, pumpkin spice everything and bountiful fields buzzing with sounds of combines...and an Applied Art & Technology crew, shooting spectacular footage of farms, fields, crops and equipment. How often do you say to yourself (or your editor), “this piece could really use some dramatic, harvest shots!”? Well, the moment has arrived. There’s a narrow window of time right now and we want to join you on site to capture beautiful, dramatic footage of harvest to be used for your projects throughout the year. ...

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How Old Do I Look?

May 1 2015 // Strategy How Old Do I Look?

You may have heard about the “How Old Do I Look” website that was launched last week by a couple of developers at Microsoft and has since gone viral. You can upload a photo of anyone and the site will try to determine the gender and age. It’s sometimes amazingly     accurate and other times hilariously wrong. The site was built as a demonstration of Microsoft’s Azure machine learning suite of API’s. An API allows third party developers to integrate functionality from other software into their own...

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