Ideas & Insight

Why Video Should Be Your Top Priority In 2020

September 25 2019 // Strategy Why Video Should Be Your Top Priority In 2020

    We've been hearing it for a while now, video is king. It’s the number one way to share content online because it’s eye-catching, highly engaging, and tells a story.   As it turns out, consumers love a good story. And marketers have taken note. According to new research, over 1,000 creative and digital marketing decision-makers say video is their top priority in 2020.   What we're saying is video is no longer “just an option”; it is the option.   So much so that 67% of digital marketers and creatives...

Read Post

6 Ways to Make a Great Pre-Roll Video

February 27 2018 // Strategy 6 Ways to Make a Great Pre-Roll Video

You’re about to watch your daily dose of funny cat fail videos on YouTube. As you choose a clip, you get slammed with a local mattress store ad yelling about their ‘BIG BIG SAVINGS’. You have no interest in mattresses, cringe, and quickly scramble for the skip button. This is how some marketers are attempting to use pre-roll video. And it is a massive waste of time. A large percentage of pre-roll videos are just recycled broadcast spots that a company reuses from other placement campaigns. For viewers, it is...

Read Post

Creating a Killer Spot With Measurable Results

October 31 2017 // Strategy Creating a Killer Spot With Measurable Results

Our client Greater Iowa Credit Union came to us with an idea. They did the research and learned that a large segment of their target demographic were viewers of the show “The Walking Dead.” So why not reach that audience using a wisecracking pair of walking dead?  And that’s where Applied Art came in. We worked with Greater Iowa to create a killer spot for their killer mobile banking app. And beyond fulfilling many a team member’s bucket list item to work with zombies, we also created a

Read Post

It's Harvest Time

September 24 2015 // Strategy It's Harvest Time

  Fall. Cooler temperatures, pumpkin spice everything and bountiful fields buzzing with sounds of combines...and an Applied Art & Technology crew, shooting spectacular footage of farms, fields, crops and equipment. How often do you say to yourself (or your editor), “this piece could really use some dramatic, harvest shots!”? Well, the moment has arrived. There’s a narrow window of time right now and we want to join you on site to capture beautiful, dramatic footage of harvest to be used for your projects throughout the year. ...

Read Post

Ever wonder how a wind turbine is built?

September 17 2015 // Strategy Ever wonder how a wind turbine is built?

The video took 4 months to shoot. We used 7 cameras and a drone.  We ended up with 5 terabytes of video which was edited down to two versions. Editing took over a month.  It was released to several sites including MidAmerican's YouTube page. It was very popular in Europe where wind power is hot topic. Cost to buy equivalent number of impressions: $1,000,000.  YouTube is now the second largest search engine. 75% of Executives watch a business related video at least once a week. Seventy percent of B2B buyers and researchers are watching videos throughout their path to purchase.  

Read Post

Paper Cutout Stop Motion Animation

March 6 2013 // Strategy Paper Cutout Stop Motion Animation

Fun with stop motion paper creations Around the 0:30 mark the fun really gets going!

Read Post