Ideas & Insight

Video Marketing...in The Matrix?

August 3 2020 // Work Video Marketing...in The Matrix?

With over 120 grocery store locations in Iowa, Illinois, Minnesota, Missouri, Nebraska and South Dakota, Fareway Stores is one of the fastest growing grocery companies in the Midwest.   Such growth demands increased visibility, and Applied Art has helped provide that as Fareway's video marketing partner (one commercial we produced earlier this year was even featured in a compilation video seen by over 1.5 million people).   Most recently, Fareway came to us looking for some new broadcast ads to promote in-store deals. The challenge? The ads needed...

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Breaking through the Noise with Silence

May 12 2020 // Work Breaking through the Noise with Silence

Schaal Plumbing, Heating and Cooling is one of the most successful — and trusted — HVAC companies in Central Iowa. With over 70 years of experience, the company has earned a reputation for honesty, reliability and expertise. Their incredibly catchy jingle "Call Schaal Ya'all" serves as a company calling card that is both immediately recognizable and reassuring.   Still, with all their success, Schaal was faced with a common marketing dilemma: how do I differentiate myself from my competition?   In partnership with Next Step Advertising, the Applied Art team responded to this challenge by developing a concept...

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It’s Zombie Season

October 28 2016 // Work It’s Zombie Season

October. The temperatures are cooler and the smell of pumpkin spice fills the air. The fall TV schedule is finally starting to kick in, and the new season of Walking Dead is finally here. Is there a better time to produce a zombie spot?  Recently, Applied Art & Technology had the opportunity to produce a TV spot with Greater Iowa Credit Union. A commercial, featuring a couple of the walking dead, that will air only during the Walking Dead and the after show, Talking Dead. The concept was to make...

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New TV Spot for Greater Iowa Credit Union

July 3 2013 // Work New TV Spot for Greater Iowa Credit Union

With so many banking options, how does a bank or credit union cut through all the noise and attract new customers? Banks and credit unions are competing for the vast Millennial market-- those born between 1982 to 1994. According to the US Census, there are three times as many Millennials as there are Gen Xers. The Millennial generation are devoted to digital devices, mobile apps and digital identity, so a bank needs to have online and mobile apps that work with ease. Millennials also value shopping locally and green business practices,...

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Kari & Billy's New Music Video

March 19 2013 // Work Kari & Billy's New Music Video

Applied Art worked with Nashville artists Kari & Billy on their latest music video for the song "Whitetail Ridge". The video debuted at the BowTech booth at the 2013 ATA show in Louisville, Kentucky. The song was also performed live as part of the grand opening. "Whitetail Ridge" is from the album "Medal of Honor", a compilation created by BowTech to honor U.S. military service members. The video was shot on the farm of Jeff State in rural Mederville, Iowa on the Red Epic camera and edited by Applied Art's Michael Rossow.

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Iowa Lottery Cash Bonanza TV Spot

July 7 2010 // Work

Applied Art & Technology, The Integer Group, and the Iowa Lottery joined forces once again to create a series of TV spots for the Lottery's new scatch game, Cash Bonanza. Utilizing back-to-back :15 second spots, the campaign takes a light-hearted look at the different kinds of reactions winners might have. There's The High-Fiver, The Arm Flapper, The Screamer,The Laugher, The Disbeliever, the Jumper, The Crier, and The...

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Iowa Lottery Silver Anniversary TV Spot

May 6 2010 // Work

Applied Art & Technology teamed up with The Integer Group and their client, the Iowa Lottery, to create an exciting new TV spot for the Lottery's Silver Anniversary. By combining live-action foreground elements with 2D and 3D background elements, Applied Art's animators were able to bring the ambitious storyboard to life. Creatives Bryan Loop and Jeff Warren, along with Kent Fieldsend and Megan Kruger, represented Integer during the production. And from the Iowa Lottery, Sally Robson oversaw the project. Marty Jorgensen directed for Applied Art, with George Christ lensing the live-action....

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New Iowa Lottery Ad Features Iowa Veterans

March 7 2009 // Work

Applied Art provided the video editing, treatment, and graphics for the newest Iowa Lottery spot using Adobe® Photoshop and After Effects software. The TV ad features images of veterans who have received assistance through the Iowa Veterans Trust Fund and agreed to be part of the campaign to help spread the word about the help that's available. You’ll see veterans from across the state and from several different eras in the ad -- maybe even someone you know! Click here for a sneak...

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Vein Center at Iowa Heart Ad To Premier During Super Bowl...in HD

January 30 2009 // Work

The Vein Center at Iowa Heart will be one of a few local companies who will be running HD commercials during this year's Super Bowl. The ad, which features a couple doing the tango, was shot at The Temple For Performing Arts and produced in association with Trilix Marketing Group. The campaign also includes a pair of tennis-themed spots which will begin running in the spring. View the ad Learn more about the Vein Center at Iowa Heart at http://www.healthylegsmatter.com/.

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