Ideas & Insight

Drawing in Space

January 10 2018 // Work Drawing in Space

    Artist collective Numen/For Use created an interactive installation titled "Tape Des Moines," which spans the entire I. M. Pei building.   Artist Dave Eppley created a colorful work of art in the lobby of the Art Center Eliel Saarinen building titled "Set One, Set Two."   Artist Monika Grzymala created a series of pieces called "Raumzeichnung – Drawing Spatially" in the Anna K. Meredith Gallery.     ...

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It’s Zombie Season

October 28 2016 // Work It’s Zombie Season

October. The temperatures are cooler and the smell of pumpkin spice fills the air. The fall TV schedule is finally starting to kick in, and the new season of Walking Dead is finally here. Is there a better time to produce a zombie spot?  Recently, Applied Art & Technology had the opportunity to produce a TV spot with Greater Iowa Credit Union. A commercial, featuring a couple of the walking dead, that will air only during the Walking Dead and the after show, Talking Dead. The concept was to make...

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Behind the Hoopla

December 1 2015 // Work Behind the Hoopla

Here at Applied Art, we enjoy sharing the “story behind the story,” every now and then. Here’s a glimpse “Behind the Hoopla.” The opportunity to partner with Strategic America and The Iowa Lottery Authority is always one we enjoy. The concept was to showcase Santa shooting hoops at Wells Fargo Arena since tickets to the college men’s basketball tournament there next March were prizes in the lottery promotion. In theory, it sounded somewhat simple. Just put a guy in a Santa suit and have him shoot some hoops. Easy right? First we had to find the...

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Report from the 2015 Commodity Classic

March 2 2015 // Work Report from the 2015 Commodity Classic

We just returned from sunny Phoenix, home of this year's Commodity Classic, America's largest farmer-led, farmer-focused convention & trade show. Throughout the weekend, we could be found with the Firestone exhibit. We set up a pop-up theater feature, an eye-catching video, and lighting design to showcase the latest AD2 tires.  We also provided A/V support from our plush headquarters inside the theater. Check it out:   

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New TV Spot for Greater Iowa Credit Union

July 3 2013 // Work New TV Spot for Greater Iowa Credit Union

With so many banking options, how does a bank or credit union cut through all the noise and attract new customers? Banks and credit unions are competing for the vast Millennial market-- those born between 1982 to 1994. According to the US Census, there are three times as many Millennials as there are Gen Xers. The Millennial generation are devoted to digital devices, mobile apps and digital identity, so a bank needs to have online and mobile apps that work with ease. Millennials also value shopping locally and green business practices,...

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Maytag Commercial Meeting

June 11 2013 // Work Maytag Commercial Meeting

2013 is proving to be a year of milestones at Applied Art, and one of those milestones includes Karri Higgins' 25th consecutive Maytag Commercial Laundry Annual Meeting. Karri heads up Black Cat Productions, a one-woman powerhouse of event production and support services housed in Applied Art. She works closely with founding partner Mark Wilke on event and meeting production. So closely, in fact, that they often spend day and night together (they've been happily married for 24 years). Karri has worked on Maytag events since the late 1980's. Her first Commercial Laundry...

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Museum Interactives

April 25 2013 // Work

The Danish Immigrant Museum in Elk Horn, Iowa, held its fourth annual Spring Open House on Saturday, April 20th. The open house launched the museum's new exhibition Danish Modern: Design for Living, which features Danish design from the 50s and 60s. Some characteristics of Danish Modern include a beautiful fusion of form and function, and flawless craftsmanship that ensures the high quality of this functional art. The museum requested Applied Art to create AV interactives for the Danish Modern exhibit, for which Applied Art provided all of the hardware. The Danish Design Today interactive, located on...

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Sauer-Danfoss Corporate Videos

April 1 2013 // Work

Customizing a video into 11 different languages takes careful planning. So does shooting overseas. We crafted a corporate image video for Two Rivers Marketing and their client, Sauer-Danfoss, for a global audience. Three versions were produced with full graphics and narration in German, Chinese and English. The creative development of the video was a successful collaborative effort between all three companies. When we received the request to produce a global, corporate video for Sauer-Danfoss, we knew that the video production company we partnered with would be critical to the success of the...

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Kari & Billy's New Music Video

March 19 2013 // Work Kari & Billy's New Music Video

Applied Art worked with Nashville artists Kari & Billy on their latest music video for the song "Whitetail Ridge". The video debuted at the BowTech booth at the 2013 ATA show in Louisville, Kentucky. The song was also performed live as part of the grand opening. "Whitetail Ridge" is from the album "Medal of Honor", a compilation created by BowTech to honor U.S. military service members. The video was shot on the farm of Jeff State in rural Mederville, Iowa on the Red Epic camera and edited by Applied Art's Michael Rossow.

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Applied Art and Songdish at SXSW

March 8 2013 // Work Applied Art and Songdish at SXSW

Applied Art graphic artist Scott Kaven created this vibrant :30 web spot for Songdish. Songdish is a new online music community and web tool that connects fans, bands and the music industry. Supported by producer Neil Zaugg and graphic artist Todd Huffine, Scott drove the creative and finished the spot earlier this week just in time for Songdish's arrival at this year's SXSW in Austin, Texas. Scott designed the spot so that any still frame of the video is an abstract piece of art. Check out the video!

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Iowa Lottery "Game Book" TV Spot

February 13 2013 // Work Iowa Lottery "Game Book" TV Spot

You've seen it on TV! It's totally awesome! It's the new Iowa Lottery "Game Book" TV spot! Applied Art & Technology teamed up with Strategic America and the Iowa Lottery to create a 3-D animation to promote a new booklet of scratch tickets. With eight games to play, the challenge was to not only bring one game concept to life, but all eight. AA&T 3-D animators, Scott Kaven and Steve "Sparky" Dixon, combined to give viewers the feel of a pop-up card, revealing each featured game as the pages turned. Viewer response has been great, and...

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Hollywood Undead "We Are" Directors Cut

February 7 2013 // Work Hollywood Undead "We Are" Directors Cut

Check out this exclusive Revolver Magazine premiere of Hollywood Undead's "We Are" music video, complete with commentary by the director, Slipknot's Shawn "Clown" Crahan. This is the official director's cut version of the music video with Clown's interview shot here in HD in the Applied Art & Technology studio. The music video was directed by Clown and shot on location in LA. Both the director's cut of the music video as well as the commentary version seen here were edited on at Applied Art. Revolver Magazine exclusive Applied...

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U.S. Army Corps of Engineers

November 25 2012 // Work

The U.S. Army Corps of Engineers opened its new visitor center near Branson, Missouri, in April, 2012. The Dewey Short Visitor Center overlooking Table Rock Dam features many AV interactive exhibits offering insight into the Corps' history, contributions, role, and responsibilities, including the building and management of Table Rock Lake Dam. The exhibits in this 15,000 square foot visitor center were designed and fabricated by Split Rock Studios. Applied Art worked closely with Split Rock in planning, developing/producing and integrating all AV interactive exhibits, whose functionality includes automatic scheduled startup and shutdown. ...

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Carrie Chapman Catt Multi-touch Table

July 7 2012 // Work

At first glance, you wouldn't know it's a museum. It looks like an Iowa farm - a house, a barn, large trees, and remnants of farming life from a century ago. This special place near Charles City, Iowa, is more than a farm; it signifies an important piece of American history. Here lies the girlhood home, which has been converted into a museum, of Carrie Lane Chapman Catt, an important proponent in the women's suffrage movement. Since the museum attracts people of all ages, the museum staff wanted to utilize technology to connect their visitors...

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Applied Art Produces Sauer-Danfoss Promotional Videos

May 11 2011 // Work

Two Rivers Marketing and Sauer-Danfoss have recently collaborated with Applied Art & Technology on two new promotional videos. The Electronic Controls division of Sauer-Danfoss wished to create the videos to communicate their specific skills and high-tech products. Producer/Editor Neil Zaugg and Graphic Artist Stephen Dixon teamed up to give the videos an exciting look and feel with a very impressive graphic approach that emulates the look and feel of the new Sauer-Danfoss brand Two Rivers is currently developing. The videos were shot, edited and mastered in HD which easily allowed...

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Civil War Mobile Exhibit Trailer

May 4 2011 // Work

The State Historical Society of Iowa celebrated the 150th anniversary of the Civil War on April 12th through the grand-opening of its Civil War mobile trailer exhibit. Iowa Governor Terry Branstad was honored with the ribbon-cutting of the History on the Move trailer, which will travel to various venues throughout the state. Applied Art had the privilege to facilitate its interior and exterior design and renovation (previously it housed an Abraham Lincoln exhibit), in collaboration with Jennie Bailey of the Historic Iowa Exhibit Design ...

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Applied Art Coordinates International Shoots

February 15 2011 // Work

"The Ukrainian government has some rules that make it difficult to get footage out of the country, but I found a way around that." Producer Heather Creswell is talking about a series of international marketing videos she just wrapped up for one of Applied Art's best clients. Heather coordinated crews to shoot footage in China, Ethiopia, France, India, New Zealand and Ukraine to gather information on how the client's customers can be better served. Some of the more stressful moments of this production were in getting a crew from Kenya to...

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Slipknot Rocks Applied Art Once Again!

February 12 2011 // Work

Slipknot and Roadrunner Records in NYC again chose Applied Art & Technology to create their latest interactive DVD set - (sic) nesses. On top of developing the content of both disks, this time around we also completed the DVD interface, authoring and encoding. Editor and Producer Neil Zaugg developed and cut the content, including the "Live at Download" concert that was recently shown in theaters around the world. The high-energy concert was also broadcast globally on MTV's World Stage. In addition to...

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Slipknot Download Concert

September 28 2010 // Work

Slipknot's legendary 2009 performance headlining the Download Festival in the UK launched for a one night only event with a nationwide distribution on September 23, 2010. Applied Art's Producer/Editor Neil Zaugg and Graphic Artist Scott Kaven worked together to edit the raw HD footage into the full concert. The HD footage is stunning and the performance is powerful.

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Applied Artisans Participate in 48 Hour Film Project

August 12 2010 // Work

For the fifth year, a small team of filmmakers, including two Applied Artisans, some clients, spouses and freelancers spent a sleep deprived weekend participating in the 48 Hour Film Project. Their goal? To write, shoot, edit and score a seven minute film in only 48 hours. Team A Sense of Urgency, along with 48 other teams, was assigned a prop, character, line of dialog and genre that had to be incorporated into their film. The variables: Character €€€ Carl or Carla Ross, plumber ...

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Applied Art Produces 2010 ISU Football Spot

August 6 2010 // Work

Applied Art & Technology partnered with Iowa State Athletics to produce a TV spot for Iowa State Football. This year's theme is "Proud to be One", so the spot shows the pride of the fans, the coach and the team. The spot was shot on the RED camera by Paul Hickey and directed by George Christ. The fans for the tailgating scene were solicited on Facebook to participate in the production.

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Iowa Lottery Cash Bonanza TV Spot

July 7 2010 // Work

Applied Art & Technology, The Integer Group, and the Iowa Lottery joined forces once again to create a series of TV spots for the Lottery's new scatch game, Cash Bonanza. Utilizing back-to-back :15 second spots, the campaign takes a light-hearted look at the different kinds of reactions winners might have. There's The High-Fiver, The Arm Flapper, The Screamer,The Laugher, The Disbeliever, the Jumper, The Crier, and The...

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Ape House Promotional Video

June 18 2010 // Work

Random House Books and Great Ape Trust chose Applied Art & Technology to produce a short promotional video for Sara Gruen's new novel Ape House. Inspired by the bonobo language research at Great Ape Trust, Ape House will bring a significant amount of attention to the type of scientific studies conducted at The Trust. Ape House will also introduce to many readers the uniqueness of the bonobo species of great ape. "By producing a quality video with interviews from best-selling author Sara Gruen and...

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Iowa Lottery Silver Anniversary TV Spot

May 6 2010 // Work

Applied Art & Technology teamed up with The Integer Group and their client, the Iowa Lottery, to create an exciting new TV spot for the Lottery's Silver Anniversary. By combining live-action foreground elements with 2D and 3D background elements, Applied Art's animators were able to bring the ambitious storyboard to life. Creatives Bryan Loop and Jeff Warren, along with Kent Fieldsend and Megan Kruger, represented Integer during the production. And from the Iowa Lottery, Sally Robson oversaw the project. Marty Jorgensen directed for Applied Art, with George Christ lensing the live-action....

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Applied Art Produces Kemin Rosemary Video

April 23 2010 // Work

Over the last 10 years, Kemin Industries has been a great client to work with. For this particular video project we shot on location in New Mexico and Texas to capture their patented Rosemary extraction process in HD. The video provided a clear message to the scientific community about how and why the Kemin product and process is superior. Charlotte Jacobs, Senior Vice President, Global Marketing, lead the project and had this to say about working with Applied Art - “I have had the privilege of working with Neil on a number of projects for Kemin...

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Applied Art Produces Slipknot "Snuff" TV Spot

February 26 2010 // Work

Roadrunner Records in New York has once again called upon Applied Art to create a TV spot. This time for the release of Slipknot's new music video "Snuff". With little direction and even less time, our creative team lead by Scott Kaven was able to deliver in short order. The goal was to highlight the lyrics through text and to keep the background interesting, but not distracting. Of course it all had to feel like the Knot. Producer Neil Zaugg worked with Roadrunner and the creative team to turn the project around in 2...

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Applied Art Edits and Animates Purina Mills Video

February 18 2010 // Work

Our old friend Joe Pundzak joined us again to create a follow up to last year€۪s Lightning Horse project for Purina Mills. This time Joe€۪s excellent writing was brought to life by three of our artists, Steve Dixon, Scott Kaven and Todd Huffine . This team created stunning 2D and 3D animations that were expertly edited by Chris Heckle to create an introductory video to Purina€۪s latest horse feed products. Mr. Pundzak said of his experience, "After over 30 years as a writer/producer, I've had occasion...

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Applied Art Produces ISU Basketball Opener

February 10 2010 // Work

Applied Art teamed up with ISU to create a special video open for the basketball games against rivals Iowa and Kansas. The video was shot on location at Hilton Coliseum and features a young Cyclone fan paying homage to Cyclone greats past and present. This inspiring video fired up the crowd and a version was created for use at Hilton for all remaining games this season.

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Graphics Demo

October 13 2009 // Work

This is our 2009 Graphics Demo. Watch this video and many others on youTube. Look us up, we are appliedartweb. Comments please... "Inspiration and genius–one and the same."

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Applied Art Assists With 2009 Ambassadors Tour Event

August 22 2009 // Work

Applied Art assisted The Meyocks Group and their client Firestone when Senator Charles Grassley’s 2009 Ambassadors Tour weeklong tour included a stop at the Firestone Global Distribution Center in Ankeny, IA. Firestone brought in various pieces of agriculture equipment that showcased their tires. In addition a static display of the various tires they produce was set-up inside. Applied Art provided both video and meeting support for the event. We created a Firestone Brand Video that was shown in HD as guests entered the facility as well as a theater-like...

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New Iowa Lottery Ad Features Iowa Veterans

March 7 2009 // Work

Applied Art provided the video editing, treatment, and graphics for the newest Iowa Lottery spot using Adobe® Photoshop and After Effects software. The TV ad features images of veterans who have received assistance through the Iowa Veterans Trust Fund and agreed to be part of the campaign to help spread the word about the help that's available. You’ll see veterans from across the state and from several different eras in the ad -- maybe even someone you know! Click here for a sneak...

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Vein Center at Iowa Heart Ad To Premier During Super Bowl...in HD

January 30 2009 // Work

The Vein Center at Iowa Heart will be one of a few local companies who will be running HD commercials during this year's Super Bowl. The ad, which features a couple doing the tango, was shot at The Temple For Performing Arts and produced in association with Trilix Marketing Group. The campaign also includes a pair of tennis-themed spots which will begin running in the spring. View the ad Learn more about the Vein Center at Iowa Heart at http://www.healthylegsmatter.com/.

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