Ideas & Insight

Build Your Business Site With Must-Click Web Copy

October 23 2018 // Education Build Your Business Site With Must-Click Web Copy

As a marketer or business owner, you already know how important it is to have the right messaging for your customers. However, that messaging becomes doubly crucial online, where you are at the mercy of your readers’ split-second browsing impulses.   That’s why it is essential that your business website features copy that directly appeals to your audience.   But let’s face it: writing for the web — and business websites, in particular — is hard.   It’s hard because your audience…they…hmm. How do I put this delicately?   THEY...

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12 Steps To Improving Trade Show Booth Traffic

August 22 2018 // Education 12 Steps To Improving Trade Show Booth Traffic

In today’s ever-evolving business climate, trade show events still persist. Why? Because they work. Trade shows provide an excellent venue to increase your brand’s visibility, showcase your latest products and services and connect with thousands of potential customers- all within a short span of time. But with so little time and a lot of competition, how can your brand stand out?   By connecting and engaging with attendees before, during, and after the trade show. How your brand engages with customers before and after the show is just as important as the event...

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Ever wonder how a wind turbine is built?

September 17 2015 // Strategy Ever wonder how a wind turbine is built?

The video took 4 months to shoot. We used 7 cameras and a drone.  We ended up with 5 terabytes of video which was edited down to two versions. Editing took over a month.  It was released to several sites including MidAmerican's YouTube page. It was very popular in Europe where wind power is hot topic. Cost to buy equivalent number of impressions: $1,000,000.  YouTube is now the second largest search engine. 75% of Executives watch a business related video at least once a week. Seventy percent of B2B buyers and researchers are watching videos throughout their path to purchase.  

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Your Next Sales Tool

October 21 2014 // Education Your Next Sales Tool

Our interactive team recently built a sale iPad app for the Danish dairy company Arla Foods. Their eDetailing, or medical sales, app is now being used in Central America by Arla reps to inform medical doctors of the benefits and scientific information related to a selection of Arla products. No matter your industry, we champion the use of app technology. Here are our top five reasons why we recommend an iPad app as your company's next sales tool: They're robust When talking with a potential client, your reps need evidence in the form of statistics, graphs, data,...

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ImageFirst Signs Website

September 19 2014 // Work ImageFirst Signs Website

Recently, the Applied Art web team got to work with Mike McKeag and his team at ImageFirst Signs to give a fresh look and feel to their website. This Grinnell, Iowa-based company is a wholesale sign manufacturer that produces signage for companies across the country, ranging from colleges and corporations to NFL teams and Superbowls. As with any company, image is important - and that begins with your website. So at our first meeting, we talked through what was working with their current site and what wasn't, using a card sorting tool...

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53 Uses for Video

October 16 2013 // Education 53 Uses for Video

As bandwidth increases and video production methods become more efficient, businesses are using video as a primary method of communicating with their customers and prospects. Video is a marketer's media tool of choice for two reasons: Video is engaging and, more importantly, video is persuasive. Here are some of the ways that businesses are using video to help improve their bottom line: Advertising, Marketing and Promotion: 1. TV Commercials TV commercials are still the best marketing investment. TV's ROI has increased by 22% in the last five years and is 2.5 times more effective at creating ...

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Keep Iowa Beautiful Launches New Web and Microsite

January 4 2011 // Work

Keep Iowa Beautiful (KIB) is a statewide nonprofit organization dedicated in engaging Iowans to take greater responsibility for improving their community environment and enhancing the beauty of their state through litter prevention, reduction and beautification programs. KIB desired a fresh new website that would better reflect their brand as well as a separate design for their Teachers Going Green elementary program microsite. To enhance lesson plans, we provided teachers with two fun and educational games within this microsite: Trash Trivia and Coloring Book. ...

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Iowa Diabetes and Endocrinology Center Launches New Website

March 4 2010 // Work

An affiliate of Mercy Medical Center, the Iowa Diabetes and Endocrinology Center (IDEC) is the largest endocrine practice in the state of Iowa, providing comprehensive health care services to adult patients diagnosed with diabetes and hormonal disorders. IDEC and Mercy approached Applied Art seeking to design and develop a website that would feature and provide an education about the many conditions IDEC treats. The homepage also features a callout listing information about IDEC's groundbreaking clinical trials. Applied Art provided IDEC with a custom web design with Flash animation, and teamed with...

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Perinatal Center of Iowa Launches New Website

May 18 2009 // Work

An affiliate of Mercy Medical Center, Perinatal Center of Iowa (PCI) is a leader in the obstetric community of central Iowa — providing personalized, compassionate care to women. PCI and Mercy approached Applied Art seeking a redesign of their current website that would better appeal to and serve as a center of information for expectant mothers and referring doctors. Applied Art provided PCI with a custom web design with Flash animation, and teamed with programming house DWebware to integrate this site into Mercy's content management system which features the ...

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Iowa Center for Translational and Clinical Research Launches New Website

February 24 2009 // Work

The Iowa Center for Translational and Clinical Research (ICTCR) was founded as a collaboration between Mercy Medical Center and Des Moines University (DMU) in an effort to promote clinical and biomedical research that will benefit health care recipients. Mercy and DMU approached Applied Art seeking a website that would serve as a hub for patients, research collaborators, sponsors, and partners of the center. They also required an administration system that would allow contributors to upload content updates from various locations around the state. Applied Art provided Mercy and DMU with...

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Vein Center at Iowa Heart Ad To Premier During Super Bowl...in HD

January 30 2009 // Work

The Vein Center at Iowa Heart will be one of a few local companies who will be running HD commercials during this year's Super Bowl. The ad, which features a couple doing the tango, was shot at The Temple For Performing Arts and produced in association with Trilix Marketing Group. The campaign also includes a pair of tennis-themed spots which will begin running in the spring. View the ad Learn more about the Vein Center at Iowa Heart at http://www.healthylegsmatter.com/.

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