Ideas & Insight

Website Accessibility - Is Your Site Compliant?

July 26 2017 // Education Website Accessibility - Is Your Site Compliant?

  What is Website Accessibility? Website accessibility, also referred to as ADA compliance or WCAG 2.0, is the modern equivalent of the wheelchair ramp. Businesses are obligated to provide accessibility to all users and there has been a growing effort to regulate public websites in order to ensure ease of use for the impaired and disabled. Does my website need to be compliant? Good question. This is best answered by your legal counsel. Similar to a wheelchair ramp, each business has legal obligations specific to their industry and unique situation. The general rule of thumb is...

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Applied Art's Ryan Snaadt Wins Recognition for Sonic Drive-in Marketing Solution.

July 25 2017 // Press Applied Art's Ryan Snaadt Wins Recognition for Sonic Drive-in Marketing Solution.

Applied Art Digital Specialist and recent college graduate, Ryan Snaadt, was awarded top tier honors for a marketing solution he developed for Sonic Drive-In restaurants through MindSumo. MindSumo.com is a platform for organizations to get a different perspective on young consumer behavior by posing questions to millennials. Businesses and other organizations offer top prizes and recognition to individuals who develop the best solutions to solve their marketing problems. Referred to MindSumo by a college professor and mentor, Ryan submitted his first solution...

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It’s Zombie Season

October 28 2016 // Work It’s Zombie Season

October. The temperatures are cooler and the smell of pumpkin spice fills the air. The fall TV schedule is finally starting to kick in, and the new season of Walking Dead is finally here. Is there a better time to produce a zombie spot?  Recently, Applied Art & Technology had the opportunity to produce a TV spot with Greater Iowa Credit Union. A commercial, featuring a couple of the walking dead, that will air only during the Walking Dead and the after show, Talking Dead. The concept was to make...

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Your Next Sales Tool

October 21 2014 // Education Your Next Sales Tool

Our interactive team recently built a sale iPad app for the Danish dairy company Arla Foods. Their eDetailing, or medical sales, app is now being used in Central America by Arla reps to inform medical doctors of the benefits and scientific information related to a selection of Arla products. No matter your industry, we champion the use of app technology. Here are our top five reasons why we recommend an iPad app as your company's next sales tool: They're robust When talking with a potential client, your reps need evidence in the form of statistics, graphs, data,...

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53 Uses for Video

October 16 2013 // Education 53 Uses for Video

As bandwidth increases and video production methods become more efficient, businesses are using video as a primary method of communicating with their customers and prospects. Video is a marketer's media tool of choice for two reasons: Video is engaging and, more importantly, video is persuasive. Here are some of the ways that businesses are using video to help improve their bottom line: Advertising, Marketing and Promotion: 1. TV Commercials TV commercials are still the best marketing investment. TV's ROI has increased by 22% in the last five years and is 2.5 times more effective at creating ...

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New TV Spot for Greater Iowa Credit Union

July 3 2013 // Work New TV Spot for Greater Iowa Credit Union

With so many banking options, how does a bank or credit union cut through all the noise and attract new customers? Banks and credit unions are competing for the vast Millennial market-- those born between 1982 to 1994. According to the US Census, there are three times as many Millennials as there are Gen Xers. The Millennial generation are devoted to digital devices, mobile apps and digital identity, so a bank needs to have online and mobile apps that work with ease. Millennials also value shopping locally and green business practices,...

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Sauer-Danfoss Corporate Videos

April 1 2013 // Work

Customizing a video into 11 different languages takes careful planning. So does shooting overseas. We crafted a corporate image video for Two Rivers Marketing and their client, Sauer-Danfoss, for a global audience. Three versions were produced with full graphics and narration in German, Chinese and English. The creative development of the video was a successful collaborative effort between all three companies. When we received the request to produce a global, corporate video for Sauer-Danfoss, we knew that the video production company we partnered with would be critical to the success of the...

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Kari & Billy's New Music Video

March 19 2013 // Work Kari & Billy's New Music Video

Applied Art worked with Nashville artists Kari & Billy on their latest music video for the song "Whitetail Ridge". The video debuted at the BowTech booth at the 2013 ATA show in Louisville, Kentucky. The song was also performed live as part of the grand opening. "Whitetail Ridge" is from the album "Medal of Honor", a compilation created by BowTech to honor U.S. military service members. The video was shot on the farm of Jeff State in rural Mederville, Iowa on the Red Epic camera and edited by Applied Art's Michael Rossow.

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Applied Art and Songdish at SXSW

March 8 2013 // Work Applied Art and Songdish at SXSW

Applied Art graphic artist Scott Kaven created this vibrant :30 web spot for Songdish. Songdish is a new online music community and web tool that connects fans, bands and the music industry. Supported by producer Neil Zaugg and graphic artist Todd Huffine, Scott drove the creative and finished the spot earlier this week just in time for Songdish's arrival at this year's SXSW in Austin, Texas. Scott designed the spot so that any still frame of the video is an abstract piece of art. Check out the video!

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