Ideas & Insight

4 Ways AI is Transforming Marketing Without You Knowing It

May 30 2019 // Education 4 Ways AI is Transforming Marketing Without You Knowing It

Newsflash: Artificial Intelligence, or AI, isn’t what you think it is. It’s not evil computers taking over the world. And it’s definitely not robots falling in love (although this writer will defend the cinematic merits of WALL-E all day).   When it comes to marketing, AI refers to the use of machines to anticipate decisions and improve the customer journey. That’s it. Really.   With AI already present in much of our daily lives (from Netflix algorithms to virtual assistants), marketers are capitalizing in big ways.   In fact, the latest “State...

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ARKit: The future of marketing

August 10 2017 // Education ARKit: The future of marketing

There has been plenty of buzz surrounding Apple’s iPhone 8, rumored for release in September. However, the most noteworthy update the technology giant is planning on releasing this fall isn’t a new iPhone. It’s actually something called ARKit, and it may very well be the most important technological development this decade. ARKit is a tool for developers to easily build apps using augmented reality (AR), which is a technology that effectively overlays digital graphics onto a user’s view of the real world. This new feature from Apple is a big deal, and here’s...

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Is Your Website Ready?

April 21 2015 // Strategy Is Your Website Ready?

Google's new algorithm update will start penalizing your website in organic search results if it's not "Mobile-Friendly."  What does that mean for your standing in the digital world? It means if your site is not designed and developed to scale to different screen sizes, like tablets or smart phones, then it will begin to slip in Google search rankings.  Neutral no longer Before, Google's treatment of non-responsive sites was just neutral. Not anymore. A site that is not "Mobile-Friendly" will get pushed lower and lower on the list of search results. And in a world where consumers and clients'...

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Your Next Sales Tool

October 21 2014 // Education Your Next Sales Tool

Our interactive team recently built a sale iPad app for the Danish dairy company Arla Foods. Their eDetailing, or medical sales, app is now being used in Central America by Arla reps to inform medical doctors of the benefits and scientific information related to a selection of Arla products. No matter your industry, we champion the use of app technology. Here are our top five reasons why we recommend an iPad app as your company's next sales tool: They're robust When talking with a potential client, your reps need evidence in the form of statistics, graphs, data,...

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Responsive design for a better web presence

February 18 2014 // Strategy Responsive design for a better web presence

Responsive design is today's best practice in web design. Instead of having to design a separate, stripped-down mobile site for viewing on a mobile device-- with a separate look, a separate content management system (and a separate price)-- today's websites are being designed to be flexible and effortlessly bendable to any viewing platform whether it is mobile, desktop or anywhere in between. It's like having a business suit that can also be a swimsuit - according to Applied Art's web designer and developer Leon Resh. How does it work? Websites built with responsive design include code that...

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