Ideas & Insight

How to Rank Your Videos on YouTube

September 25 2019 // Education How to Rank Your Videos on YouTube

Did you know you can reach thousands of ideal prospects a month for free - just by ranking your videos in search on YouTube?   This matters to marketers for 4 reasons: It drives organic, search-driven traffic to your brand You reach new prospects in an evergreen format for months and years to come Once you’ve spent the time and resources producing a video, you want it to perform well

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  • Why Video Should Be Your Top Priority In 2020

    September 25 2019 // Strategy Why Video Should Be Your Top Priority In 2020

        We've been hearing it for a while now, video is king. It’s the number one way to share content online because it’s eye-catching, highly engaging, and tells a story.   As it turns out, consumers love a good story. And marketers have taken note. According to new research, over 1,000 creative and digital marketing decision-makers say video is the top priority for the remaining months of 2019 and into 2020.   What we're saying is video is no longer “just an option”; it is the...

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    Should Your Website Have a Blog?

    July 25 2017 // Education Should Your Website Have a Blog?

      Many business websites are focused on providing information, much of which doesn’t actually change that much. The “About Us” page isn’t constantly evolving. Same with the “Contact Us” page. If there are no product or service updates or news alerts, it’s unlikely that there is much dynamic content for Google to find. A website needs to be found by your prospects to be helpful and Google relies, in part, on fresh content to know if a site is relevant to a prospect’s search. A blog can be the answer to providing...

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    Is Your Website Ready?

    April 21 2015 // Strategy Is Your Website Ready?

    Google's new algorithm update will start penalizing your website in organic search results if it's not "Mobile-Friendly."  What does that mean for your standing in the digital world? It means if your site is not designed and developed to scale to different screen sizes, like tablets or smart phones, then it will begin to slip in Google search rankings.  Neutral no longer Before, Google's treatment of non-responsive sites was just neutral. Not anymore. A site that is not "Mobile-Friendly" will get pushed lower and lower on the list of search results. And in a world where consumers and clients'...

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    Three C's for Good SEO

    April 1 2011 // Education

    While designing and developing websites for our clients we are often asked about search engine optimization (SEO) best practices. While there are many and Google will never let you know exactly how their algorithm works - I have categorized the most important variables into three C's. Content keep it fresh and original - write to your audience first and foremost navigation structure should be clean and intuitive shoot for a sweet spot of 3% keyword density (every 100 words) place...

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