Ideas & Insight

4 Ways AI is Transforming Marketing Without You Knowing It

May 30 2019 // Education 4 Ways AI is Transforming Marketing Without You Knowing It

Newsflash: Artificial Intelligence, or AI, isn’t what you think it is. It’s not evil computers taking over the world. And it’s definitely not robots falling in love (although this writer will defend the cinematic merits of WALL-E all day).   When it comes to marketing, AI refers to the use of machines to anticipate decisions and improve the customer journey. That’s it. Really.   With AI already present in much of our daily lives (from Netflix algorithms to virtual assistants), marketers are capitalizing in big ways.   In fact, the latest “State...

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ARKit: The future of marketing

August 10 2017 // Education ARKit: The future of marketing

There has been plenty of buzz surrounding Apple’s iPhone 8, rumored for release in September. However, the most noteworthy update the technology giant is planning on releasing this fall isn’t a new iPhone. It’s actually something called ARKit, and it may very well be the most important technological development this decade. ARKit is a tool for developers to easily build apps using augmented reality (AR), which is a technology that effectively overlays digital graphics onto a user’s view of the real world. This new feature from Apple is a big deal, and here’s...

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Immersive Video; Creating an Experience in 360°

June 6 2016 // Education Immersive Video; Creating an Experience in 360°

You stand on your surfboard off the coast of Tahiti. You look back to see the wave begin to swell behind you. You steer into the oncoming wave and begin to climb the wall. Looking left, you can almost touch the surface. Above you can see the pipe curling over your head. You exit the tube just as it begins to collapse behind you. You take off your VR headset. You’ve just experienced 360° video.  What is 360° Video? 360° video is created by a camera...

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Insights from the Ooma Booth

January 8 2016 // Work Insights from the Ooma Booth

This January, Applied Art’s own Rick Vanderleest travelled to Las Vegas for CES 2016 (The International Consumer Electronics Show) where he set up and supported the software for Ooma Inc.’s booth. After the show we chatted with Rick and Alex (lead developers) on what went into making this a rousing success. 1. What were the client’s expectations/inspirations, and how did you go about meeting these expectations? Alex: The clients were looking for something engaging that could interact in real-time with the technology we created on the show floor. 2. What...

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How Old Do I Look?

May 1 2015 // Strategy How Old Do I Look?

You may have heard about the “How Old Do I Look” website that was launched last week by a couple of developers at Microsoft and has since gone viral. You can upload a photo of anyone and the site will try to determine the gender and age. It’s sometimes amazingly     accurate and other times hilariously wrong. The site was built as a demonstration of Microsoft’s Azure machine learning suite of API’s. An API allows third party developers to integrate functionality from other software into their own...

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Facilis Terrablock

March 12 2013 // Company

Sure, we make the production of cool videos and business communications look glamorous, but behind the scenes there is some serious hardware helping us meet those tight deadlines. Our Facilis Terrablock shared storage system eliminates slow transfer of files and drive space limitations. Our Facilis TerraBlock is 24 terabytes of storage shared via fiber optics between our edit suites, graphic artists and producers. Our TerraBlock's optical connections greatly increased our speed and efficiency in creating award-winning projects for our clients. Walking hard drives down the hall and waiting for large files to...

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New Programmer Joins Applied Art

January 12 2011 // Company

Rick Vanderleest joined Applied Art as a software developer/engineer on Monday, January 10. Rick, his wife and two daughters are relocating from Iowa City where he has worked for Digital Artefacts - an interactive media development studio - for the last 9 years. He is a graduate of the University of Iowa with a Masters degree in Biomedical Engineering.

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