Ideas & Insight

Applied Art Celebrates 25 Years - 90s Style

October 23 2018 // Company Applied Art Celebrates 25 Years - 90s Style

  If you’ve been following us on social media, you probably noticed we celebrated our 25th Anniversary in September! Applied Art & Technology was founded in 1993 (a few months after the internet was born!) by four communication professionals. We started as a video production company working with a range of clients, and have evolved into a creative digital studio that works with our many clients tell their stories in an inventive and powerful way. To celebrate our evolution, we decided to go back to our roots: the 90’s. It was truly...

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Central Iowa Studio Continues to Evolve as it Celebrates 25 Years in Business

September 12 2018 // Company Central Iowa Studio Continues to Evolve as it Celebrates 25 Years in Business

From the Apple Newton in 1993 to 360-degree cameras today, Applied Art & Technology in Urbandale has seen it, and used it, all to create imaginative video stories for customers across almost every industry. And we're celebrating our 25th anniversary this month! It all started in 1993, just a few months after the Internet was born. George Christ (Founder/Partner), credits a focus on creative talent and new technology for keeping us fresh over our 25-year span.    From Floods to Founders We opened our...

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Applied Art & Technology Wins 2018 Telly Awards

May 29 2018 // Company Applied Art & Technology Wins 2018 Telly Awards

    Applied Art & Technology has been awarded two 2018 Telly Awards for work they produced with clients in the last year. “What If,” a spot created for Iowa State University Football was awarded the Silver Telly for Sports Advertising. A collaboration with the Iowa State Athletics Marketing team, the spot follows key members of the ISU football team as they prepare for the 2017 football season. In addition, an animated explainer video created for Direct Connect Logistix, Inc., a nation-wide transportation...

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Applied Art 'Embarks' On New Venture: VR for Dogs

April 1 2018 // Company Applied Art 'Embarks' On New Venture: VR for Dogs

  Like many great ideas, VR for Dogs was born of long hours staring at the road ahead on a cross-country car trip. Mark Wilke gives Nyx, his 2-year-old Belgian Tervuren a scratch behind her ears as he thinks back to when the idea first came to him. “We were all packed into our Suburban, driving to Akron for a dog show. The dogs are always so restless once we arrive; I thought there needed to be a way to keep them entertained on the road, you know, like everyone else is,...

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Des Moines AAF Award Winners

February 28 2018 // Company Des Moines AAF Award Winners

Congratulations to our many clients who were big winners at this years American Advertising Awards! It was a great night to connect with friends & colleagues old and new. Three cheers for ZLR IGNITION for winning a Gold Award for their 'Overdose' PSA. We thoroughly enjoyed helping you bring a dramatic and important concept to life.   In addition, we won Silver Awards for our work with Iowa State Athletics and the Des Moines Art Center. Take a look our award-winning work below!   ...

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National Beer Day

April 7 2017 // Company National Beer Day

  It's National Beer Day once again! Time for another survey of some of the finest Iowa craft beers I've had the pleasure of tasting in recent months. With so many great local brews to choose from, it gets harder and harder to keep this list short. Again, some of these may be in short supply, so if you can't get your hands on these I've included selections that should be easier to come by.   Carpe Diem - Mahdouse Brewing Company, Des Moines A welcome yearly released bourbon barrel-aged Imperial Stout with cocoa nibs, Kona coffee,...

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Expansion News!

April 3 2017 // Company Expansion News!

One of the most exciting developments at Applied Art in 2016 was the christening of our treehouse studio space. Being able to offer shoots using not only natural light but also natural moonlight, which helped us revolutionize the video industry yet again. And being able to offer meeting space for Stargazers & Cats on the Prairie was a bonus. Cuddling our prairie living felines has provided more than a little stress relief therapy. Alas, the pesky windstorm that blew...

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Tradeshow Season Is Trending

March 13 2017 // Company

  Looking for new ideas for your tradeshow? We’re wrapping an extended tradeshow roadtrip and have a few ideas! Here’s a quick overview of the innovative work we did for one of our clients. Record-setting booth attendance! Our Tradeshow Experience Team was in Las Vegas with John Deere at ConExpo. Deere has already set booth attendance records throughout the show. We’re live-streaming in 360 VR Throughout the duration of the show, we not only broadcasted live from the floor at ConExpo, we were broadcasting LIVE in 360°! We’re really excited about ...

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Our Favorite Commercials

February 21 2017 // Company Our Favorite Commercials

We know a thing or two about creating ads for broadcast. In fact, that’s how Applied Art got its start almost 25 years ago! Style and technology have changed radically over the years, but one thing remains the same, the ability to tell a good story.   Take a look at some of our all time favorites….   Heather Creswell enjoyed working on sets and art direction for “30 Somethings,” a spot celebrating the Iowa Lottery’s 30 Year Anniversary. Many other Applied Artisans enjoyed unloading some of the outdated decor and technology they’d been hoarding for too long.

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Get to know Caitlin

January 27 2017 // Company Get to know Caitlin

Caitlin McTaggart, our outstanding, extremely positive project coordinator and office manager, is celebrating her 5th anniversary with Applied Art this week. She greets our clients, responds to support tickets, and keeps our caffeine and sugar dependencies satisfied. Get to know Caitlin better: What’s your most memorable moment at Applied Art? Probably the 80/35 commercial during my 1st year here. Liv got to be in it with me - every now and then we still talk about 'the time she was on TV'. She was two - It was a...

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“It's up to me to make that finished piece, what's coming out of the camera, look good.” - Eric Sahrmann

August 11 2016 // Company “It's up to me to make that finished piece, what's coming out of the camera, look good.” - Eric Sahrmann

What is the most interesting project you’ve done? One that stands out. Good or bad. One that stands out is the one I won a CLIO Award for, the "Strong Babies" campaign. The client came to us and wanted us to create CG babies. We had brainstorming sessions and came to the conclusion that instead of CG, photography and retouching would be the way to do it because skin is a very hard thing to do in CG. I think it was a two-week long...

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What do Strong Babies, UnderArmour, and a Clio have in common?

August 9 2016 // Company What do Strong Babies, UnderArmour, and a Clio have in common?

Applied Art & Technology is excited to announce that Eric Sahrmann has joined our team as Creative Director. Eric is an industry-recognized creative, with awards that include a Clio Award for his "Strong Babies" campaign and a Graphis Platinum Award for his work with the Saratoga Shakespeare Company. He relocated from Chicago where he was a director of photography and creative director in the visual effects industry, working with international brands such as Under Armour and Bose. “Eric’s portfolio says everything about why we hired him,”...

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We’re growing!

April 1 2016 // Company We’re growing!

Check out our awesome new studio in the sky. Maybe it’s not part of the whole “tiny home” movement, but it’s a start right? With the consistent need for additional studio space at Applied Art, we’ve finally decided to make one of our long term dreams a reality. We built a treehouse! Oh, this isn’t a typical treehouse, it’s a 1500 sq. ft. “studio” in the sky. Fully equipped with bridges, ladders, green room, multiple TV screens, wifi, drop down developer bunks, a fully stocked bar, and a restroom. The highlight of the new studio is a 1000 sg.ft..soundstage that...

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To Infinity And Beyond!

April 1 2016 // Company To Infinity And Beyond!

Applied Art & Technology is once again positioned at the leading edge of technology and we are proud to announce the latest addition to our aerial photography fleet!  The business world today takes place on a much larger, more global scale, and the pace of that business is faster than ever. Quickly gathering video assets from multiple locations around the world can be a logistical nightmare. And maintaining a unified look for that footage can add complexity to an already challenging acquisition plan. Quadcopter drones, while still...

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Applied Art Goes Retro; Authenticity Is In

April 1 2016 // Company Applied Art Goes Retro; Authenticity Is In

Instagram, vinyl enthusiasts, the DIY-maker crowd. Retro is in. And as a creative studio, we here at Applied Art strive to stay on the cutting edge both artistically and technologically. We push ourselves to create content for our clients that goes beyond trendy. And that means we’re making a big change to our camera lineup. In addition to shooting your HD footage at 6K, we’re now offering VHS video capture. No more fixing it in post with expensive drag-and-drop plugins. We’ll give your footage that retro look from the start. Our...

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Super Bowl Commercials

February 10 2016 // Company Super Bowl Commercials

Everybody knows the Super Bowl isn’t about football. Or, it isn’t only about football. It’s about parties and friends and food and Beyoncé and commercials. In fact, in my mind the order of importance is: Friends Commercials Food (possibly higher on this list if it’s fried) That sports game being played on TV So, what did we like? Music-based spots scored high with Applied Artisans. Our sympathies went out to the affable rapper Drake in T-Mobile’s ad, in which he faced revisions ...

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Behind the Curtain

July 14 2015 // Company Behind the Curtain

Ever wonder what goes on in a day here at Applied Art? Most people know we love doing video. But we also specialize in marketing and sales tools, digital strategy, interactives, apps, tradeshows, graphics, animations, design, development, and websites. All under one roof. So get to know us. We're a creative, quirky, innovative, work-hard/play-hard type bunch. And in the daily whirl of activity here, we're always looking for the next new technology, while appreciating the classic tools like writing on wipeboards and talking face-to-face. Our goal? To make our clients look great and help them grow. 

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Music for Creativity

April 1 2015 // Company Music for Creativity

Check out the music we're listening to as of late. Find it here.

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New Applied Art Spot

February 6 2015 // Company New Applied Art Spot

Who says work has to be dull? Check out our latest spot, which features a little slice of many things we do in a typical day, including: Sword battles Graphics Storytelling Special Effects Production in our soundstage Brainstorming Ninja moves Collaborating Video editing

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Facilis Terrablock

March 12 2013 // Company

Sure, we make the production of cool videos and business communications look glamorous, but behind the scenes there is some serious hardware helping us meet those tight deadlines. Our Facilis Terrablock shared storage system eliminates slow transfer of files and drive space limitations. Our Facilis TerraBlock is 24 terabytes of storage shared via fiber optics between our edit suites, graphic artists and producers. Our TerraBlock's optical connections greatly increased our speed and efficiency in creating award-winning projects for our clients. Walking hard drives down the hall and waiting for large files to...

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New Programmer Joins Applied Art

January 12 2011 // Company

Rick Vanderleest joined Applied Art as a software developer/engineer on Monday, January 10. Rick, his wife and two daughters are relocating from Iowa City where he has worked for Digital Artefacts - an interactive media development studio - for the last 9 years. He is a graduate of the University of Iowa with a Masters degree in Biomedical Engineering.

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Who knows about High Def? We do...

October 14 2009 // Company

This is our video showing off what we do... in High Definition. We are the HD experts after all.

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Mercy Medical Center - West Lakes Launches New Website

August 14 2009 // Company

After years of planning and construction, Mercy Medical Center—West Lakes is scheduled to open Tuesday, September 8. As West Des Moines’ first full-service community hospital, Mercy West Lakes is truly a hospital unlike any before. It is part of the Mercy Medical Center—Des Moines family, and was built as a replacement hospital for Mercy Capitol in Des Moines. Mercy approached Applied Art seeking a website design with the same feel and functionality of mercydesmoines.org while also providing a unique look for the new hospital. Applied Art provided Mercy Medical Center—West...

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Applied Art Launches Interactive Media Website

June 9 2009 // Company

Over the last decade, Applied Art interactive media has had the pleasure of working with exhibit designers, museum staff, and others to create interactives ranging from simple touchscreen players to immersive interactive experiences where imagination meets media.

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New "Special Effects Demo Montage"

April 22 2009 // Company

Many of us at Applied Art & Technology are engaged in creating a new demo DVD. Once finished, this DVD will include our best work from our production, post production, and graphics departments. As a special treat to you blog subscribers, you get to see the “Special Effects Demo Montage” as a small sample of the great stuff that will be on our new Demo DVD. I edited this two minute piece in our DS edit suite. Several of the projects featured in the montage are broken...

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Experiments Video

February 4 2009 // Company

Anyone at AAT can work on a video that gets passed around. A collaborative piece of visual art. We will use it to try new techniques or just have a chance to destroy our coworkers edits. It's fun and impromptu. The first of these videos has been through the hands of 4 of our artists and editors. It's a hodge-podge of custom art, public domain clips, visual effects, and a custom music score. Enjoy!

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Follow us on Twitter!

January 15 2009 // Company

Be sure to follow us on Twitter to receive interesting tweets about HD video, web design and development, graphics and animation, museum/traveling displays and much more! Our handle is @appliedart.

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