Ideas & Insight

With everyone focusing on digital marketing, it can be easy to forget how effective “real-world marketing” can be. We’re talking about live event engagement — which actually combines both real-world marketing and digital marketing. A couple of things we at Applied Art & Technology know a lot about.   In our experience with live event production and marketing, we’ve found that attendees remember certain companies and brands most when there is a strong digital component to complement their “real-world” presence. Examples of digital experiences range from social media to virtual reality, ...

As an interactive developer, I’m pretty much always on the hunt for fresh technologies with surprising uses. And when it comes to trade shows, I’ve built enough interactives to know that the goal on a trade show floor is as much getting people to remember your brand as it is introducing new ideas. So when an on-site project took me to the Consumer Electronics Show a few weeks ago, I was excited to see what the biggest players were bringing to the table. This annual 3-day tradeshow in Las Vegas...