Ideas & Insight

Why Video Should Be Your Top Priority In 2020

September 25 2019 // Strategy Why Video Should Be Your Top Priority In 2020

    We've been hearing it for a while now, video is king. It’s the number one way to share content online because it’s eye-catching, highly engaging, and tells a story.   As it turns out, consumers love a good story. And marketers have taken note. According to new research, over 1,000 creative and digital marketing decision-makers say video is the top priority for the remaining months of 2019 and into 2020.   What we're saying is video is no longer “just an option”; it is the...

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5 Ways You Can Use Social Media to Increase Live Event Engagement

August 14 2019 // Strategy 5 Ways You Can Use Social Media to Increase Live Event Engagement

With everyone focusing on digital marketing, it can be easy to forget how effective “real-world marketing” can be. We’re talking about live event engagement — which actually combines both real-world marketing and digital marketing. A couple of things we at Applied Art & Technology know a lot about.   In our experience with live event production and marketing, we’ve found that attendees remember certain companies and brands most when there is a strong digital component to complement their “real-world” presence. Examples of digital experiences range from social media to virtual reality, ...

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Confused about when to use digital versus traditional ads? We’ve got 6 times you should go digital.

June 3 2019 // Strategy Confused about when to use digital versus traditional ads? We’ve got 6 times you should go digital.

    Most marketers will admit that running any kind of marketing campaign is a bit of a gamble. But what if there was a way to load the deck, and still make adjustments on the fly rather than going ‘all in’ on your first hand?   That’s the power of digital marketing.   With people spending more time on their devices than ever before, the ability to reach prospective customers via digital channels is changing the way we advertise.   What is Digital Marketing?   For the purposes of this article, ‘digital’ marketing refers to social media, search, on-demand music streaming,...

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Ever wonder how a wind turbine is built?

September 17 2015 // Strategy Ever wonder how a wind turbine is built?

The video took 4 months to shoot. We used 7 cameras and a drone.  We ended up with 5 terabytes of video which was edited down to two versions. Editing took over a month.  It was released to several sites including MidAmerican's YouTube page. It was very popular in Europe where wind power is hot topic. Cost to buy equivalent number of impressions: $1,000,000.  YouTube is now the second largest search engine. 75% of Executives watch a business related video at least once a week. Seventy percent of B2B buyers and researchers are watching videos throughout their path to purchase.  

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