Ideas & Insight

Is Your Website Ready?

April 21 2015 // Strategy Is Your Website Ready?

Google's new algorithm update will start penalizing your website in organic search results if it's not "Mobile-Friendly."  What does that mean for your standing in the digital world? It means if your site is not designed and developed to scale to different screen sizes, like tablets or smart phones, then it will begin to slip in Google search rankings.  Neutral no longer Before, Google's treatment of non-responsive sites was just neutral. Not anymore. A site that is not "Mobile-Friendly" will get pushed lower and lower on the list of search results. And in a world where consumers and clients'...

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Responsive design for a better web presence

February 18 2014 // Strategy Responsive design for a better web presence

Responsive design is today's best practice in web design. Instead of having to design a separate, stripped-down mobile site for viewing on a mobile device-- with a separate look, a separate content management system (and a separate price)-- today's websites are being designed to be flexible and effortlessly bendable to any viewing platform whether it is mobile, desktop or anywhere in between. It's like having a business suit that can also be a swimsuit - according to Applied Art's web designer and developer Leon Resh. How does it work? Websites built with responsive design include code that...

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