Ideas & Insight

It’s Zombie Season

October 28 2016 // Work It’s Zombie Season

October. The temperatures are cooler and the smell of pumpkin spice fills the air. The fall TV schedule is finally starting to kick in, and the new season of Walking Dead is finally here. Is there a better time to produce a zombie spot?  Recently, Applied Art & Technology had the opportunity to produce a TV spot with Greater Iowa Credit Union. A commercial, featuring a couple of the walking dead, that will air only during the Walking Dead and the after show, Talking Dead. The concept was to make...

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Behind the Hoopla

December 1 2015 // Work Behind the Hoopla

Here at Applied Art, we enjoy sharing the “story behind the story,” every now and then. Here’s a glimpse “Behind the Hoopla.” The opportunity to partner with Strategic America and The Iowa Lottery Authority is always one we enjoy. The concept was to showcase Santa shooting hoops at Wells Fargo Arena since tickets to the college men’s basketball tournament there next March were prizes in the lottery promotion. In theory, it sounded somewhat simple. Just put a guy in a Santa suit and have him shoot some hoops. Easy right? First we had to find the...

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Sauer-Danfoss Corporate Videos

April 1 2013 // Work

Customizing a video into 11 different languages takes careful planning. So does shooting overseas. We crafted a corporate image video for Two Rivers Marketing and their client, Sauer-Danfoss, for a global audience. Three versions were produced with full graphics and narration in German, Chinese and English. The creative development of the video was a successful collaborative effort between all three companies. When we received the request to produce a global, corporate video for Sauer-Danfoss, we knew that the video production company we partnered with would be critical to the success of the...

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Applied Art and Songdish at SXSW

March 8 2013 // Work Applied Art and Songdish at SXSW

Applied Art graphic artist Scott Kaven created this vibrant :30 web spot for Songdish. Songdish is a new online music community and web tool that connects fans, bands and the music industry. Supported by producer Neil Zaugg and graphic artist Todd Huffine, Scott drove the creative and finished the spot earlier this week just in time for Songdish's arrival at this year's SXSW in Austin, Texas. Scott designed the spot so that any still frame of the video is an abstract piece of art. Check out the video!

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Iowa Lottery "Game Book" TV Spot

February 13 2013 // Work Iowa Lottery "Game Book" TV Spot

You've seen it on TV! It's totally awesome! It's the new Iowa Lottery "Game Book" TV spot! Applied Art & Technology teamed up with Strategic America and the Iowa Lottery to create a 3-D animation to promote a new booklet of scratch tickets. With eight games to play, the challenge was to not only bring one game concept to life, but all eight. AA&T 3-D animators, Scott Kaven and Steve "Sparky" Dixon, combined to give viewers the feel of a pop-up card, revealing each featured game as the pages turned. Viewer response has been great, and...

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Applied Art Produces Sauer-Danfoss Promotional Videos

May 11 2011 // Work

Two Rivers Marketing and Sauer-Danfoss have recently collaborated with Applied Art & Technology on two new promotional videos. The Electronic Controls division of Sauer-Danfoss wished to create the videos to communicate their specific skills and high-tech products. Producer/Editor Neil Zaugg and Graphic Artist Stephen Dixon teamed up to give the videos an exciting look and feel with a very impressive graphic approach that emulates the look and feel of the new Sauer-Danfoss brand Two Rivers is currently developing. The videos were shot, edited and mastered in HD which easily allowed...

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Applied Art Coordinates International Shoots

February 15 2011 // Work

"The Ukrainian government has some rules that make it difficult to get footage out of the country, but I found a way around that." Producer Heather Creswell is talking about a series of international marketing videos she just wrapped up for one of Applied Art's best clients. Heather coordinated crews to shoot footage in China, Ethiopia, France, India, New Zealand and Ukraine to gather information on how the client's customers can be better served. Some of the more stressful moments of this production were in getting a crew from Kenya to...

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Iowa Lottery Cash Bonanza TV Spot

July 7 2010 // Work

Applied Art & Technology, The Integer Group, and the Iowa Lottery joined forces once again to create a series of TV spots for the Lottery's new scatch game, Cash Bonanza. Utilizing back-to-back :15 second spots, the campaign takes a light-hearted look at the different kinds of reactions winners might have. There's The High-Fiver, The Arm Flapper, The Screamer,The Laugher, The Disbeliever, the Jumper, The Crier, and The...

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Iowa Lottery Silver Anniversary TV Spot

May 6 2010 // Work

Applied Art & Technology teamed up with The Integer Group and their client, the Iowa Lottery, to create an exciting new TV spot for the Lottery's Silver Anniversary. By combining live-action foreground elements with 2D and 3D background elements, Applied Art's animators were able to bring the ambitious storyboard to life. Creatives Bryan Loop and Jeff Warren, along with Kent Fieldsend and Megan Kruger, represented Integer during the production. And from the Iowa Lottery, Sally Robson oversaw the project. Marty Jorgensen directed for Applied Art, with George Christ lensing the live-action....

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Christmas eCard from Luther College

January 26 2010 // Work

Welcome to the first Applied Art blog post of the New Year! We hope 2010 is going well and you are gathering close to the warmth of your TV screen and catching up on movies in time for the Oscars. Doesn't Christmas already seem like it was a million years ago? Well this Christmas eCard will bring all those warm and fuzzy holiday feelings right back to the forefront - especially if you are affiliated with Luther College. This the third in a series of eCard's produced by Applied Art...

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