Ideas & Insight

Fitness Franchise Knocks Out the Competition with VR

November 15 2019 // Company Fitness Franchise Knocks Out the Competition with VR

Project Background   Farrell’s eXtreme Bodyshaping (FXB) is a fitness franchise headquartered in Des Moines, IA. Their comprehensive program includes kickboxing, strength training, nutritional plans and community support. FXB is well known for drastic physical transformations and significant weight loss that members see after only a few weeks.   Since 2001, Farrell’s has grown to over 70 locations around the country and has aspirations to double in size over the next few years. To accomplish this goal, they have been exhibiting at expos to attract potential franchisees to...

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