Ideas & Insight

We know a thing or two about creating ads for broadcast. In fact, that’s how Applied Art got its start almost 25 years ago! Style and technology have changed radically over the years, but one thing remains the same, the ability to tell a good story.   Take a look at some of our all time favorites….   Heather Creswell enjoyed working on sets and art direction for “30 Somethings,” a spot celebrating the Iowa Lottery’s 30 Year Anniversary. Many other Applied Artisans enjoyed unloading some of the outdated decor and technology they’d been hoarding for too long.

What is the most interesting project you’ve done? One that stands out. Good or bad. One that stands out is the one I won a CLIO Award for, the "Strong Babies" campaign. The client came to us and wanted us to create CG babies. We had brainstorming sessions and came to the conclusion that instead of CG, photography and retouching would be the way to do it because skin is a very hard thing to do in CG. I think it was a two-week long...

Check out our awesome new studio in the sky. Maybe it’s not part of the whole “tiny home” movement, but it’s a start right? With the consistent need for additional studio space at Applied Art, we’ve finally decided to make one of our long term dreams a reality. We built a treehouse! Oh, this isn’t a typical treehouse, it’s a 1500 sq. ft. “studio” in the sky. Fully equipped with bridges, ladders, green room, multiple TV screens, wifi, drop down developer bunks, a fully stocked bar, and a restroom. The highlight of the new studio is a 1000 sg.ft..soundstage that...

Applied Art & Technology is once again positioned at the leading edge of technology and we are proud to announce the latest addition to our aerial photography fleet!  The business world today takes place on a much larger, more global scale, and the pace of that business is faster than ever. Quickly gathering video assets from multiple locations around the world can be a logistical nightmare. And maintaining a unified look for that footage can add complexity to an already challenging acquisition plan. Quadcopter drones, while still...