Ideas & Insight

How Podcasting Can Help Grow Your Business

June 30 2020 // Strategy How Podcasting Can Help Grow Your Business

Podcasts are more popular than ever, but did you know that the format can be a gold mine for valuable marketing content? Read on to learn more...   Why Should You Care?   First, listeners are migrating, in droves, to podcasting platforms, and it is likely that your audience already listens to podcasts on a regular basis. In fact, more than 50 percent of US consumers over the age of 12 listen to podcasts every month.   Brands can assert their thought leadership in their industry quickly, as many industries have little to no competition in the podcasting ...

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When Should You Use Digital or Traditional Ads?

June 3 2019 // Strategy When Should You Use Digital or Traditional Ads?

    Most marketers will admit that running any kind of marketing campaign is a bit of a gamble. But what if there was a way to load the deck, and still make adjustments on the fly rather than going ‘all in’ on your first hand?   That’s the power of digital marketing.   With people spending more time on their devices than ever before, the ability to reach prospective customers via digital channels is changing the way we advertise.   What is Digital Marketing?   For the purposes of this article, ‘digital’ marketing refers to social media, search, on-demand music streaming,...

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Ever wonder how a wind turbine is built?

September 17 2015 // Strategy Ever wonder how a wind turbine is built?

The video took 4 months to shoot. We used 7 cameras and a drone.  We ended up with 5 terabytes of video which was edited down to two versions. Editing took over a month.  It was released to several sites including MidAmerican's YouTube page. It was very popular in Europe where wind power is hot topic. Cost to buy equivalent number of impressions: $1,000,000.  YouTube is now the second largest search engine. 75% of Executives watch a business related video at least once a week. Seventy percent of B2B buyers and researchers are watching videos throughout their path to purchase.  

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How Old Do I Look?

May 1 2015 // Strategy How Old Do I Look?

You may have heard about the “How Old Do I Look” website that was launched last week by a couple of developers at Microsoft and has since gone viral. You can upload a photo of anyone and the site will try to determine the gender and age. It’s sometimes amazingly     accurate and other times hilariously wrong. The site was built as a demonstration of Microsoft’s Azure machine learning suite of API’s. An API allows third party developers to integrate functionality from other software into their own...

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