Ideas & Insight

Video Marketing...in the Matrix?

August 3 2020 // Work Video Marketing...in the Matrix?

With over 120 grocery store locations in Iowa, Illinois, Minnesota, Missouri, Nebraska and South Dakota, Fareway Stores is one of the fastest growing grocery companies in the Midwest.   Such growth demands increased visibility, and Applied Art has helped provide that as Fareway's video marketing partner (one commercial we produced earlier this year was even featured in a compilation video seen by over 1.5 million people).   Most recently, Fareway came to us looking for some new broadcast ads to promote in-store deals. The challenge? The ads needed...

Read Post

Breaking through the Noise with Silence

May 12 2020 // Work Breaking through the Noise with Silence

Schaal Plumbing, Heating and Cooling is one of the most successful — and trusted — HVAC companies in Central Iowa. With over 70 years of experience, the company has earned a reputation for honesty, reliability and expertise. Their incredibly catchy jingle "Call Schaal Ya'all" serves as a company calling card that is both immediately recognizable and reassuring.   Still, with all their success, Schaal was faced with a common marketing dilemma: how do I differentiate myself from my competition?   In partnership with Next Step Advertising, the Applied Art team responded to this challenge by developing a concept...

Read Post

Carrie Chapman Catt Multi-touch Table

July 7 2012 // Work

At first glance, you wouldn't know it's a museum. It looks like an Iowa farm - a house, a barn, large trees, and remnants of farming life from a century ago. This special place near Charles City, Iowa, is more than a farm; it signifies an important piece of American history. Here lies the girlhood home, which has been converted into a museum, of Carrie Lane Chapman Catt, an important proponent in the women's suffrage movement. Since the museum attracts people of all ages, the museum staff wanted to utilize technology to connect their visitors...

Read Post

Forest Septic Tank Service Launches New Website

September 9 2011 // Work

Forest Septic Tank Service is a family-owned and operated company in business since 1918. With an impressive fleet of pumping vehicles and two TMX mini-excavators, Forest Septic is well equipped to service both commercial and residential customers. Forest Septic approached Applied Art to design a fresh look, provide a more intuitive site navigation structure and to update their popular time of transfer form. We also customized a web-based content management system allowing Forest Septic to easily update their new site's content.

Read Post

Keep Iowa Beautiful Launches New Web and Microsite

January 4 2011 // Work

Keep Iowa Beautiful (KIB) is a statewide nonprofit organization dedicated in engaging Iowans to take greater responsibility for improving their community environment and enhancing the beauty of their state through litter prevention, reduction and beautification programs. KIB desired a fresh new website that would better reflect their brand as well as a separate design for their Teachers Going Green elementary program microsite. To enhance lesson plans, we provided teachers with two fun and educational games within this microsite: Trash Trivia and Coloring Book. ...

Read Post

DART Launches New Website

October 22 2010 // Work

DART is the largest public transit agency in Iowa, serving 19 cities in and around Polk County to varying degrees. Those include Ankeny, Altoona, Alleman, Bondurant, Carlisle, Clive, Des Moines, Elkhart, Granger, Grimes, Johnston, Mitchellville, Pleasant Hill, Polk City, Runnells, Sheldahl, Urbandale, Windsor Heights, West Des Moines. DART approached Applied Art to design a fresh look and develop an easier way to update their site. Applied Art provided DART with a new site architecture and a custom web design. We teamed with programming house DWebware...

Read Post

Finley Alt Smith Law Firm Launches New Website

March 25 2010 // Work

Finley, Alt, Smith, Scharnberg, Craig, Hilmes & Gaffney, P.C. is an established law firm engaged in a diversified civil trial and business practice, including personal injury, professional negligence defense, commercial litigation, general business law, estate planning and probate, taxation, employment law, health law, transportation law and construction law. The firm approached Applied Art seeking to design and develop an elegant and stately website that would feature their wide range of practice areas and experienced attorneys. Applied Art provided the firm with a custom web design and programmed a content management ...

Read Post

Iowa Diabetes and Endocrinology Center Launches New Website

March 4 2010 // Work

An affiliate of Mercy Medical Center, the Iowa Diabetes and Endocrinology Center (IDEC) is the largest endocrine practice in the state of Iowa, providing comprehensive health care services to adult patients diagnosed with diabetes and hormonal disorders. IDEC and Mercy approached Applied Art seeking to design and develop a website that would feature and provide an education about the many conditions IDEC treats. The homepage also features a callout listing information about IDEC's groundbreaking clinical trials. Applied Art provided IDEC with a custom web design with Flash animation, and teamed with...

Read Post

Perinatal Center of Iowa Launches New Website

May 18 2009 // Work

An affiliate of Mercy Medical Center, Perinatal Center of Iowa (PCI) is a leader in the obstetric community of central Iowa — providing personalized, compassionate care to women. PCI and Mercy approached Applied Art seeking a redesign of their current website that would better appeal to and serve as a center of information for expectant mothers and referring doctors. Applied Art provided PCI with a custom web design with Flash animation, and teamed with programming house DWebware to integrate this site into Mercy's content management system which features the ...

Read Post

Iowa Center for Translational and Clinical Research Launches New Website

February 24 2009 // Work

The Iowa Center for Translational and Clinical Research (ICTCR) was founded as a collaboration between Mercy Medical Center and Des Moines University (DMU) in an effort to promote clinical and biomedical research that will benefit health care recipients. Mercy and DMU approached Applied Art seeking a website that would serve as a hub for patients, research collaborators, sponsors, and partners of the center. They also required an administration system that would allow contributors to upload content updates from various locations around the state. Applied Art provided Mercy and DMU with...

Read Post