Ideas & Insight

Website Accessibility - Is Your Site Compliant?

July 26 2017 // Education Website Accessibility - Is Your Site Compliant?

  What is Website Accessibility? Website accessibility, also referred to as ADA compliance or WCAG 2.0, is the modern equivalent of the wheelchair ramp. Businesses are obligated to provide accessibility to all users and there has been a growing effort to regulate public websites in order to ensure ease of use for the impaired and disabled. Does my website need to be compliant? Good question. This is best answered by your legal counsel. Similar to a wheelchair ramp, each business has legal obligations specific to their industry and unique situation. The general rule of thumb is...

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Should Your Website Have a Blog?

July 25 2017 // Education Should Your Website Have a Blog?

  Many business websites are focused on providing information, much of which doesn’t actually change that much. The “About Us” page isn’t constantly evolving. Same with the “Contact Us” page. If there are no product or service updates or news alerts, it’s unlikely that there is much dynamic content for Google to find. A website needs to be found by your prospects to be helpful and Google relies, in part, on fresh content to know if a site is relevant to a prospect’s search. A blog can be the answer to providing...

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Tradeshow Season Is Trending

March 13 2017 // Company

  Looking for new ideas for your tradeshow? We’re wrapping an extended tradeshow roadtrip and have a few ideas! Here’s a quick overview of the innovative work we did for one of our clients. Record-setting booth attendance! Our Tradeshow Experience Team was in Las Vegas with John Deere at ConExpo. Deere has already set booth attendance records throughout the show. We’re live-streaming in 360 VR Throughout the duration of the show, we not only broadcasted live from the floor at ConExpo, we were broadcasting LIVE in 360°! We’re really excited about ...

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“It's up to me to make that finished piece, what's coming out of the camera, look good.” - Eric Sahrmann

August 11 2016 // Company “It's up to me to make that finished piece, what's coming out of the camera, look good.” - Eric Sahrmann

What is the most interesting project you’ve done? One that stands out. Good or bad. One that stands out is the one I won a CLIO Award for, the "Strong Babies" campaign. The client came to us and wanted us to create CG babies. We had brainstorming sessions and came to the conclusion that instead of CG, photography and retouching would be the way to do it because skin is a very hard thing to do in CG. I think it was a two-week long...

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High Fives For Fish Nelson & Holden

May 12 2016 // Press High Fives For Fish Nelson & Holden

Congratulations to our friends at Fish Nelson & Holden for winning WorkersCompensation.com’s “2016 Best Worker’s Compensation Blog” for their Alabama Workers' Compensation “Blawg." It takes a lot of work to create quality content and timely posts. The FNH team recognized the importance of being thought leaders in their market and a blog was the perfect way to get more traffic to their website. One of their goals was to make it easier to create blog posts consistently. The solution was a new interface that makes posting easy. Applied Art...

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We’re growing!

April 1 2016 // Company We’re growing!

Check out our awesome new studio in the sky. Maybe it’s not part of the whole “tiny home” movement, but it’s a start right? With the consistent need for additional studio space at Applied Art, we’ve finally decided to make one of our long term dreams a reality. We built a treehouse! Oh, this isn’t a typical treehouse, it’s a 1500 sq. ft. “studio” in the sky. Fully equipped with bridges, ladders, green room, multiple TV screens, wifi, drop down developer bunks, a fully stocked bar, and a restroom. The highlight of the new studio is a 1000 sg.ft..soundstage that...

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Insights from the Ooma Booth

January 8 2016 // Work Insights from the Ooma Booth

This January, Applied Art’s own Rick Vanderleest travelled to Las Vegas for CES 2016 (The International Consumer Electronics Show) where he set up and supported the software for Ooma Inc.’s booth. After the show we chatted with Rick and Alex (lead developers) on what went into making this a rousing success. 1. What were the client’s expectations/inspirations, and how did you go about meeting these expectations? Alex: The clients were looking for something engaging that could interact in real-time with the technology we created on the show floor. 2. What...

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Pacific Science Center Interactives

July 11 2013 // Work Pacific Science Center Interactives

Seattle's Pacific Science Center launched its new 7,000-square-foot Wellbody Academy exhibit in December 2012. The exhibit is packed full of interactives showing visitors how everyday choices affect their health and encouraging them to be proactive in pursuing a healthy lifestyle. Amaze Design in Boston worked with PSC to concept this unique exhibit. Group Delphi from Alameda, the exhibit fabricator, selected Applied Art & Technology to bring selected interactives to life: The Food Analyzer creates a fun, immersive experience encouraging visitors to consider the nutritional value of foods before including them in their daily...

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Carrie Chapman Catt Multi-touch Table

July 7 2012 // Work

At first glance, you wouldn't know it's a museum. It looks like an Iowa farm - a house, a barn, large trees, and remnants of farming life from a century ago. This special place near Charles City, Iowa, is more than a farm; it signifies an important piece of American history. Here lies the girlhood home, which has been converted into a museum, of Carrie Lane Chapman Catt, an important proponent in the women's suffrage movement. Since the museum attracts people of all ages, the museum staff wanted to utilize technology to connect their visitors...

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Forest Septic Tank Service Launches New Website

September 9 2011 // Work

Forest Septic Tank Service is a family-owned and operated company in business since 1918. With an impressive fleet of pumping vehicles and two TMX mini-excavators, Forest Septic is well equipped to service both commercial and residential customers. Forest Septic approached Applied Art to design a fresh look, provide a more intuitive site navigation structure and to update their popular time of transfer form. We also customized a web-based content management system allowing Forest Septic to easily update their new site's content.

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Keep Iowa Beautiful Launches New Web and Microsite

January 4 2011 // Work

Keep Iowa Beautiful (KIB) is a statewide nonprofit organization dedicated in engaging Iowans to take greater responsibility for improving their community environment and enhancing the beauty of their state through litter prevention, reduction and beautification programs. KIB desired a fresh new website that would better reflect their brand as well as a separate design for their Teachers Going Green elementary program microsite. To enhance lesson plans, we provided teachers with two fun and educational games within this microsite: Trash Trivia and Coloring Book. ...

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Coalition to Support Iowa's Farmers Launches New Website

October 22 2010 // Work

The Coalition to Support Iowa€۪s Farmers was created by farmers in 2004 with the mission of working with farmers to advocate and help implement on-farm best-management practices that assist Iowa€۪s farm families in raising livestock responsibly and successfully. The Coalition approached Applied Art to design a fresh look. In addition, they desired a website that was not only easier for their visitors to navigate but also easier for them to update. Applied Art provided The Coalition with a new site architecture and a custom web design with Flash animation. We teamed...

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Finley Alt Smith Law Firm Launches New Website

March 25 2010 // Work

Finley, Alt, Smith, Scharnberg, Craig, Hilmes & Gaffney, P.C. is an established law firm engaged in a diversified civil trial and business practice, including personal injury, professional negligence defense, commercial litigation, general business law, estate planning and probate, taxation, employment law, health law, transportation law and construction law. The firm approached Applied Art seeking to design and develop an elegant and stately website that would feature their wide range of practice areas and experienced attorneys. Applied Art provided the firm with a custom web design and programmed a content management ...

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Iowa Diabetes and Endocrinology Center Launches New Website

March 4 2010 // Work

An affiliate of Mercy Medical Center, the Iowa Diabetes and Endocrinology Center (IDEC) is the largest endocrine practice in the state of Iowa, providing comprehensive health care services to adult patients diagnosed with diabetes and hormonal disorders. IDEC and Mercy approached Applied Art seeking to design and develop a website that would feature and provide an education about the many conditions IDEC treats. The homepage also features a callout listing information about IDEC's groundbreaking clinical trials. Applied Art provided IDEC with a custom web design with Flash animation, and teamed with...

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Christmas eCard from Luther College

January 26 2010 // Work

Welcome to the first Applied Art blog post of the New Year! We hope 2010 is going well and you are gathering close to the warmth of your TV screen and catching up on movies in time for the Oscars. Doesn't Christmas already seem like it was a million years ago? Well this Christmas eCard will bring all those warm and fuzzy holiday feelings right back to the forefront - especially if you are affiliated with Luther College. This the third in a series of eCard's produced by Applied Art...

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Mercy Medical Center - West Lakes Launches New Website

August 14 2009 // Company

After years of planning and construction, Mercy Medical Center—West Lakes is scheduled to open Tuesday, September 8. As West Des Moines’ first full-service community hospital, Mercy West Lakes is truly a hospital unlike any before. It is part of the Mercy Medical Center—Des Moines family, and was built as a replacement hospital for Mercy Capitol in Des Moines. Mercy approached Applied Art seeking a website design with the same feel and functionality of mercydesmoines.org while also providing a unique look for the new hospital. Applied Art provided Mercy Medical Center—West...

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Perinatal Center of Iowa Launches New Website

May 18 2009 // Work

An affiliate of Mercy Medical Center, Perinatal Center of Iowa (PCI) is a leader in the obstetric community of central Iowa — providing personalized, compassionate care to women. PCI and Mercy approached Applied Art seeking a redesign of their current website that would better appeal to and serve as a center of information for expectant mothers and referring doctors. Applied Art provided PCI with a custom web design with Flash animation, and teamed with programming house DWebware to integrate this site into Mercy's content management system which features the ...

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Iowa Center for Translational and Clinical Research Launches New Website

February 24 2009 // Work

The Iowa Center for Translational and Clinical Research (ICTCR) was founded as a collaboration between Mercy Medical Center and Des Moines University (DMU) in an effort to promote clinical and biomedical research that will benefit health care recipients. Mercy and DMU approached Applied Art seeking a website that would serve as a hub for patients, research collaborators, sponsors, and partners of the center. They also required an administration system that would allow contributors to upload content updates from various locations around the state. Applied Art provided Mercy and DMU with...

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