Ideas & Insight

How Podcasting Can Help Grow Your Business

June 30 2020 // Strategy How Podcasting Can Help Grow Your Business

Podcasting has become an increasingly popular method of reaching prospective customers. With growing interest among so many industries, niches and topics, it's clear that there are many marketing benefits to podcasting. The real question is: do you and your business have what it takes to start and sustain a podcast?   Why Should You Care?   First, listeners are migrating, in droves, to podcasting platforms. It is likely that your audience is already familiar with podcasts and listen on a regular basis. In fact, over 50 percent of US consumers over the age of 12...

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Why Video Should Be Your Top Priority In 2020

September 25 2019 // Strategy Why Video Should Be Your Top Priority In 2020

    We've been hearing it for a while now, video is king. It’s the number one way to share content online because it’s eye-catching, highly engaging, and tells a story.   As it turns out, consumers love a good story. And marketers have taken note. According to new research, over 1,000 creative and digital marketing decision-makers say video is their top priority in 2020.   What we're saying is video is no longer “just an option”; it is the option.   So much so that 67% of digital marketers and creatives...

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When Should You Use Digital or Traditional Ads?

June 3 2019 // Strategy When Should You Use Digital or Traditional Ads?

    Most marketers will admit that running any kind of marketing campaign is a bit of a gamble. But what if there was a way to load the deck, and still make adjustments on the fly rather than going ‘all in’ on your first hand?   That’s the power of digital marketing.   With people spending more time on their devices than ever before, the ability to reach prospective customers via digital channels is changing the way we advertise.   What is Digital Marketing?   For the purposes of this article, ‘digital’ marketing refers to social media, search, on-demand music streaming,...

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Responsive design for a better web presence

February 18 2014 // Strategy Responsive design for a better web presence

Responsive design is today's best practice in web design. Instead of having to design a separate, stripped-down mobile site for viewing on a mobile device-- with a separate look, a separate content management system (and a separate price)-- today's websites are being designed to be flexible and effortlessly bendable to any viewing platform whether it is mobile, desktop or anywhere in between. It's like having a business suit that can also be a swimsuit - according to Applied Art's web designer and developer Leon Resh. How does it work? Websites built with responsive design include code that...

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