Ideas & Insight

Fitness Franchise Knocks Out the Competition with VR

November 15 2019 // Company Fitness Franchise Knocks Out the Competition with VR

Project Background   Farrell’s eXtreme Bodyshaping (FXB) is a fitness franchise headquartered in Des Moines, IA. Their comprehensive program includes kickboxing, strength training, nutritional plans and community support. FXB is well known for drastic physical transformations and significant weight loss that members see after only a few weeks.   Since 2001, Farrell’s has grown to over 70 locations around the country and has aspirations to double in size over the next few years. To accomplish this goal, they have been exhibiting at expos to attract potential franchisees to partner in...

Read Post

National Beer Day

April 7 2017 // Company National Beer Day

  It's National Beer Day once again! Time for another survey of some of the finest Iowa craft beers I've had the pleasure of tasting in recent months. With so many great local brews to choose from, it gets harder and harder to keep this list short. Again, some of these may be in short supply, so if you can't get your hands on these I've included selections that should be easier to come by.   Carpe Diem - Mahdouse Brewing Company, Des Moines A welcome yearly released bourbon barrel-aged Imperial Stout with cocoa nibs, Kona coffee,...

Read Post

Expansion News!

April 3 2017 // Company Expansion News!

One of the most exciting developments at Applied Art in 2016 was the christening of our treehouse studio space. Being able to offer shoots using not only natural light but also natural moonlight, which helped us revolutionize the video industry yet again. And being able to offer meeting space for Stargazers & Cats on the Prairie was a bonus. Cuddling our prairie living felines has provided more than a little stress relief therapy. Alas, the pesky windstorm that blew...

Read Post

Tradeshow Season Is Trending

March 13 2017 // Company

  Looking for new ideas for your tradeshow? We’re wrapping an extended tradeshow roadtrip and have a few ideas! Here’s a quick overview of the innovative work we did for one of our clients. Record-setting booth attendance! Our Tradeshow Experience Team was in Las Vegas with John Deere at ConExpo. Deere has already set booth attendance records throughout the show. We’re live-streaming in 360 VR Throughout the duration of the show, we not only broadcasted live from the floor at ConExpo, we were broadcasting LIVE in 360°! We’re really excited about ...

Read Post