Ideas & Insight

12 Steps To Improving Trade Show Booth Traffic

August 22 2018 // Education 12 Steps To Improving Trade Show Booth Traffic

In today’s ever-evolving business climate, trade show events still persist. Why? Because they work. Trade shows provide an excellent venue to increase your brand’s visibility, showcase your latest products and services and connect with thousands of potential customers- all within a short span of time. But with so little time and a lot of competition, how can your brand stand out?   By connecting and engaging with attendees before, during, and after the trade show. How your brand engages with customers before and after the show is just as important as the event...

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Iowa Museum Week

June 15 2017 // Work Iowa Museum Week

This year marks the first year of the now annual Iowa Museum Week, and we’re smack dab in the middle of it. The state of Iowa boasts approximately 400 museums. Big and small, indoors or out, there’s a lot to see and a lot to learn, and at many of Iowa’s Museums, you can learn more by exploring interactive exhibits built by your pals at Applied Art & Technology! Here’s a rundown of a few of our favorites! 1. The Sullivan Brothers Iowa Veterans Museum, Waterloo, Iowa The mission of...

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A Developer's Highlight Reel from CES 2016

January 20 2016 // Strategy A Developer's Highlight Reel from CES 2016

As an interactive developer, I’m pretty much always on the hunt for fresh technologies with surprising uses. And when it comes to trade shows, I’ve built enough interactives to know that the goal on a trade show floor is as much getting people to remember your brand as it is introducing new ideas. So when an on-site project took me to the Consumer Electronics Show a few weeks ago, I was excited to see what the biggest players were bringing to the table. This annual 3-day tradeshow in Las Vegas...

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Report from the 2015 Commodity Classic

March 2 2015 // Work Report from the 2015 Commodity Classic

We just returned from sunny Phoenix, home of this year's Commodity Classic, America's largest farmer-led, farmer-focused convention & trade show. Throughout the weekend, we could be found with the Firestone exhibit. We set up a pop-up theater feature, an eye-catching video, and lighting design to showcase the latest AD2 tires.  We also provided A/V support from our plush headquarters inside the theater. Check it out:   

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Touch Table Explains Pioneer Seed Technology

November 5 2013 // Work Touch Table Explains Pioneer Seed Technology

Today's seed technology provides ag producers with drought and insect protection far beyond that available to the last generation of farmers. But understanding the value, features and methodology of these technologies can be a challenge. Multi-touch Technology At recent farm shows multi-touch technology provided producers an opportunity to learn about two of these technologies - Pioneer AQUAmax™ and AcreMax™. When a visitor places a miniature seed bag onto a multi-touch table, a corn plant grows out of the bag. Touch options appear to take the visitor to testimonials, side-by-side trials, infographics, product searches and...

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53 Uses for Video

October 16 2013 // Education 53 Uses for Video

As bandwidth increases and video production methods become more efficient, businesses are using video as a primary method of communicating with their customers and prospects. Video is a marketer's media tool of choice for two reasons: Video is engaging and, more importantly, video is persuasive. Here are some of the ways that businesses are using video to help improve their bottom line: Advertising, Marketing and Promotion: 1. TV Commercials TV commercials are still the best marketing investment. TV's ROI has increased by 22% in the last five years and is 2.5 times more effective at creating ...

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Museum Interactives

April 25 2013 // Work

The Danish Immigrant Museum in Elk Horn, Iowa, held its fourth annual Spring Open House on Saturday, April 20th. The open house launched the museum's new exhibition Danish Modern: Design for Living, which features Danish design from the 50s and 60s. Some characteristics of Danish Modern include a beautiful fusion of form and function, and flawless craftsmanship that ensures the high quality of this functional art. The museum requested Applied Art to create AV interactives for the Danish Modern exhibit, for which Applied Art provided all of the hardware. The Danish Design Today interactive, located on...

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U.S. Army Corps of Engineers

November 25 2012 // Work

The U.S. Army Corps of Engineers opened its new visitor center near Branson, Missouri, in April, 2012. The Dewey Short Visitor Center overlooking Table Rock Dam features many AV interactive exhibits offering insight into the Corps' history, contributions, role, and responsibilities, including the building and management of Table Rock Lake Dam. The exhibits in this 15,000 square foot visitor center were designed and fabricated by Split Rock Studios. Applied Art worked closely with Split Rock in planning, developing/producing and integrating all AV interactive exhibits, whose functionality includes automatic scheduled startup and shutdown. ...

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Applied Art Develops Real-Time Applications for CNET

January 27 2011 // Work

CNET, a division of CBS Interactive (CBSi), wanted real-time data displayed in an eye-catching manner for their 2011 Consumer Electronics Show (CES) in Las Vegas. CES is the world€۪s largest consumer technology tradeshow featuring over 2700 exhibitors. Applied Art Designer Leon Resh worked with Boston based CBSi Director of Marketing Abbey Flores and the San Francisco based design team of Kirsten Reismera, Shaun Charity and Scott Thibodeaux to create applications that would take a real-time data feeds from CNET and animate the display of the...

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The German Immigrant Experience: 1845-1925 Wins National Award

July 7 2010 // Press

The American Association for State and Local History (AASLH) has announced that Iowa's Leadership in History winner is The German American Heritage Center, nominated for the exhibit The German Immigrant Experience: 1845-1925.  With partner Morgan-Bailey Consulting, Applied Art and Technology provided the video, hardware, and programming for several interactives including: Party Line: Pick up the receiver of an actual WWI-era candlestick phone to listen in on German-American conversations about their treatment during this war era. ...

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Applied Art Creates Interactives for German American Heritage Center

September 29 2009 // Work

In 1995, the German American Heritage Center Board of Directors purchased an old hotel in downtown Davenport and began remodeling the hotel. It was a small group of passionate volunteers united to preserve and celebrate German-American heritage. In 2009, the entire third floor of the hotel has been remodeled into gallery space greatly expanding the number of exhibits the heritage center has to offer. On Friday, October 2, at 6:30 P.M. the center will have a grand opening to celebrate the new expansion. Applied Art provided the German American Heritage Center with three electronic...

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