Ideas & Insight

Vimeo or YouTube...what’s the best video platform for your business?

March 18 2019 // Education Vimeo or YouTube...what’s the best video platform for your business?

YouTube or Vimeo? Which platform should your business use to share videos? The simple answer? Both.  Let’s look at the pros and cons of each so you can choose the best platform for your marketing efforts.   First, Vimeo. Why Use It? Vimeo is the preferred professional portfolio site for thousands of businesses. The profile layout is pleasing to the eye with the focus exclusively on the video portfolio. There are no ads, pop-ups or other videos competing with your company’s content....

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Four Video Marketing Trends to Keep an Eye On

May 16 2018 // Education Four Video Marketing Trends to Keep an Eye On

Fads and trends. Both are current. Both are popular. But one fades fast, while the other grows and evolves. Fads from the past are fun to look back at...and maybe point and laugh at. Furbies, mall bangs, and mood rings had their heyday, but thankfully, they’ve come and gone. When it comes to marketing, it’s important to differentiate between trends and fads to ensure you don’t sink your campaign before you even get started. So, what are some current video trends you should care about? The answer is not simply ‘more social media’ or ‘more...

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The secret advantage for creating perfect Pre-roll

March 3 2016 // Education The secret advantage for creating perfect Pre-roll

You have 5 seconds You know what pre-roll is. Hopefully you’ve figured out who you want to target and how much you want to spend. Now all you need is the video. This is where the process gets a little complicated. There are over 300 hours of video uploaded to YouTube every minute of every day. 24/7! When your video/ad pops up, you only have five seconds to hook your viewer. How can you possibly cut through all the noise, clutter and chatter and grab your audience’s attention? Is this even possible? Yes, it is possible. Great...

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Why creating Pre-Roll videos on YouTube makes great sense

March 3 2016 // Education Why creating Pre-Roll videos on YouTube makes great sense

What Is Pre-roll? You’re having a rough day, so you head to YouTube to find a little happiness in the “cat who rides the robot vacuum while dressed as a shark." But first! This message from Geico. That’s a pre-roll ad. For now, we’re going to discuss pre-roll as it exists in YouTube world. Twitter recently started to offer pre-roll ad options, but we’ll cover that in another blog post. So, why are we starting with YouTube? YouTube is currently the second largest search engine after Google (who owns YouTube). Every month, over 1 billion ...

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