Ideas & Insight

Confused about when to use digital versus traditional ads? We’ve got 6 times you should go digital.

June 3 2019 // Strategy Confused about when to use digital versus traditional ads? We’ve got 6 times you should go digital.

    Most marketers will admit that running any kind of marketing campaign is a bit of a gamble. But what if there was a way to load the deck, and still make adjustments on the fly rather than going ‘all in’ on your first hand?   That’s the power of digital marketing.   With people spending more time on their devices than ever before, the ability to reach prospective customers via digital channels is changing the way we advertise.   What is Digital Marketing?   For the purposes of this article, ‘digital’ marketing refers to social media, search, on-demand music streaming,...

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4 Ways AI is Transforming Marketing Without You Knowing It

May 30 2019 // Education 4 Ways AI is Transforming Marketing Without You Knowing It

Newsflash: Artificial Intelligence, or AI, isn’t what you think it is. It’s not evil computers taking over the world. And it’s definitely not robots falling in love (although this writer will defend the cinematic merits of WALL-E all day).   When it comes to marketing, AI refers to the use of machines to anticipate decisions and improve the customer journey. That’s it. Really.   With AI already present in much of our daily lives (from Netflix algorithms to virtual assistants), marketers are capitalizing in big ways.   In fact, the latest “State...

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Our Top 5 Ways to Build an Effective Content Marketing Strategy That Gets Attention

March 19 2019 // Education Our Top 5 Ways to Build an Effective Content Marketing Strategy That Gets Attention

    Content marketing is a great way for businesses to connect with potential customers earlier in the customer journey. But simply throwing blog posts or video online won’t get your content in front of the eyes that need to see it. That’s where developing a content marketing strategy comes in.   At the most basic level, your content strategy answers these questions: - Who am I trying to reach? - What type of content do they need? - How will I get my content to them? - What outcomes do I...

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Vimeo or YouTube...what’s the best video platform for your business?

March 18 2019 // Education Vimeo or YouTube...what’s the best video platform for your business?

YouTube or Vimeo? Which platform should your business use to share videos? The simple answer? Both.  Let’s look at the pros and cons of each so you can choose the best platform for your marketing efforts.   First, Vimeo. Why Use It? Vimeo is the preferred professional portfolio site for thousands of businesses. The profile layout is pleasing to the eye with the focus exclusively on the video portfolio. There are no ads, pop-ups or other videos competing with your company’s content....

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12 Steps To Improving Trade Show Booth Traffic

August 22 2018 // Education 12 Steps To Improving Trade Show Booth Traffic

In today’s ever-evolving business climate, trade show events still persist. Why? Because they work. Trade shows provide an excellent venue to increase your brand’s visibility, showcase your latest products and services and connect with thousands of potential customers- all within a short span of time. But with so little time and a lot of competition, how can your brand stand out?   By connecting and engaging with attendees before, during, and after the trade show. How your brand engages with customers before and after the show is just as important as the event...

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IGTV: What You Must Know as a Marketer

June 27 2018 // Education IGTV: What You Must Know as a Marketer

The Update On Friday, June 22, Instagram rolled out their newest mobile app update — creating some serious buzz for marketers around the globe. The buzz-worthy feature? IGTV. IGTV is a long-form video viewing function accessible within the Instagram app or as its own standalone app. It allows users to upload videos of up to 60 minutes in length. Different than Stories, IGTV videos remain on a user’s ‘channel’ permanently instead of for only 24 hours. IGTV is already being compared to directly to YouTube. The biggest difference between...

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Four Video Marketing Trends to Keep an Eye On

May 16 2018 // Education Four Video Marketing Trends to Keep an Eye On

Fads and trends. Both are current. Both are popular. But one fades fast, while the other grows and evolves. Fads from the past are fun to look back at...and maybe point and laugh at. Furbies, mall bangs, and mood rings had their heyday, but thankfully, they’ve come and gone. When it comes to marketing, it’s important to differentiate between trends and fads to ensure you don’t sink your campaign before you even get started. So, what are some current video trends you should care about? The answer is not simply ‘more social media’ or ‘more...

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Drawing in Space

January 10 2018 // Work Drawing in Space

    Artist collective Numen/For Use created an interactive installation titled "Tape Des Moines," which spans the entire I. M. Pei building.   Artist Dave Eppley created a colorful work of art in the lobby of the Art Center Eliel Saarinen building titled "Set One, Set Two."   Artist Monika Grzymala created a series of pieces called "Raumzeichnung – Drawing Spatially" in the Anna K. Meredith Gallery.     ...

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Should Your Website Have a Blog?

July 25 2017 // Education Should Your Website Have a Blog?

  Many business websites are focused on providing information, much of which doesn’t actually change that much. The “About Us” page isn’t constantly evolving. Same with the “Contact Us” page. If there are no product or service updates or news alerts, it’s unlikely that there is much dynamic content for Google to find. A website needs to be found by your prospects to be helpful and Google relies, in part, on fresh content to know if a site is relevant to a prospect’s search. A blog can be the answer to providing...

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8 Types of Content You Should Be Creating

May 30 2017 // Education 8 Types of Content You Should Be Creating

We all experience information overload. Studies show we consume 34 GB of information or 100,500 words outside of work in the average day. How do you keep your audience engaged and coming back for more? The answer is variety! Mix it up with new, fresh information delivered in a multitude of formats. Here are 8 different types of video and interactive content to try soon. 1. Explainer Videos An explainer video is typically a 1-2 minute video that explains your value proposition, simplifies a process, describes your product or service offering ...

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VR, AR or MR...What’s the Difference & Why Should I Care?

May 1 2017 // Education VR, AR or MR...What’s the Difference & Why Should I Care?

  If you’re up to speed on VR (Virtual Reality), then you’ve probably heard about AR (Augmented Reality), and if you’re really on the bleeding edge you may even know of MR (Merged Reality). All of this technology is incredibly popular right now. Marketers are scrambling to get on board as the online platforms quickly develop new capabilities. Facebook F8 2017 anyone?  We want to help you understand the basics so you can show off your knowledge at your next marketing meeting. Let’s start with the essentials: VR vs. AR ...

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Ever wonder how a wind turbine is built?

September 17 2015 // Strategy Ever wonder how a wind turbine is built?

The video took 4 months to shoot. We used 7 cameras and a drone.  We ended up with 5 terabytes of video which was edited down to two versions. Editing took over a month.  It was released to several sites including MidAmerican's YouTube page. It was very popular in Europe where wind power is hot topic. Cost to buy equivalent number of impressions: $1,000,000.  YouTube is now the second largest search engine. 75% of Executives watch a business related video at least once a week. Seventy percent of B2B buyers and researchers are watching videos throughout their path to purchase.  

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Music for Creativity

April 1 2015 // Company Music for Creativity

Check out the music we're listening to as of late. Find it here.

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Google+ Field Trial and Review

July 8 2011 // Education

I've been testing the new Google+ social media site this week and so far I really dig it. I like the clean look and intuitive interface, and the simple way of categorizing the contacts you interact with. There are circles for friends, family, and acquaintances so when you post something, you choose which circles you want to share with (so your plans for Friday night aren't broadcast to Aunt Millie in Phoenix, for example). You can customize circles and have as many as you want. Facebook allows categorizing contacts into lists but in my experience...

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Three C's for Good SEO

April 1 2011 // Education

While designing and developing websites for our clients we are often asked about search engine optimization (SEO) best practices. While there are many and Google will never let you know exactly how their algorithm works - I have categorized the most important variables into three C's. Content keep it fresh and original - write to your audience first and foremost navigation structure should be clean and intuitive shoot for a sweet spot of 3% keyword density (every 100 words) place...

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Video on the Web - Streaming vs Progressive Download

June 23 2010 // Education

ProsVideo on the web is becoming increasingly more important. Video has endless potential and offers an intimacy beyond what words and photos can convey. For example video can - Let prospects and customers get to know you better through video in your About Us section Allow you to easily demonstrate a complex product or idea using animation Clearly communicate your expertise in a more entertaining way The purpose of this post is to discuss, in layman's terms, some of the pros, cons, and considerations of the two main ways...

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Iowa Hospital Association Social Media Conference

June 16 2010 // Education

After attending a great conference this past week - I felt the need to blog about my top ten takeaways. There's a lot of value in building relationships but keep in mind - it's hard to measure While social media tools may be free - resourcing them is not Public posts on Facebook are now opened to be searched Social Media University Global (SMUG) site - definitely worth checking out ...

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Follow us on Twitter!

January 15 2009 // Company

Be sure to follow us on Twitter to receive interesting tweets about HD video, web design and development, graphics and animation, museum/traveling displays and much more! Our handle is @appliedart.

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