Ideas & Insight

October. The temperatures are cooler and the smell of pumpkin spice fills the air. The fall TV schedule is finally starting to kick in, and the new season of Walking Dead is finally here. Is there a better time to produce a zombie spot?  Recently, Applied Art & Technology had the opportunity to produce a TV spot with Greater Iowa Credit Union. A commercial, featuring a couple of the walking dead, that will air only during the Walking Dead and the after show, Talking Dead. The concept was to make...

Here at Applied Art, we enjoy sharing the “story behind the story,” every now and then. Here’s a glimpse “Behind the Hoopla.” The opportunity to partner with Strategic America and The Iowa Lottery Authority is always one we enjoy. The concept was to showcase Santa shooting hoops at Wells Fargo Arena since tickets to the college men’s basketball tournament there next March were prizes in the lottery promotion. In theory, it sounded somewhat simple. Just put a guy in a Santa suit and have him shoot some hoops. Easy right? First we had to find the...

Slipknot and Roadrunner Records in NYC again chose Applied Art & Technology to create their latest interactive DVD set - (sic) nesses. On top of developing the content of both disks, this time around we also completed the DVD interface, authoring and encoding. Editor and Producer Neil Zaugg developed and cut the content, including the "Live at Download" concert that was recently shown in theaters around the world. The high-energy concert was also broadcast globally on MTV's World Stage. In addition to...