Ideas & Insight

Fitness Franchise Knocks Out the Competition with VR

November 15 2019 // Company Fitness Franchise Knocks Out the Competition with VR

Project Background   Farrell’s eXtreme Bodyshaping (FXB) is a fitness franchise headquartered in Des Moines, IA. Their comprehensive program includes kickboxing, strength training, nutritional plans and community support. FXB is well known for drastic physical transformations and significant weight loss that members see after only a few weeks.   Since 2001, Farrell’s has grown to over 70 locations around the country and has aspirations to double in size over the next few years. To accomplish this goal, they have been exhibiting at expos to attract potential franchisees to partner in...

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12 Steps To Improving Trade Show Booth Traffic

August 22 2018 // Education 12 Steps To Improving Trade Show Booth Traffic

In today’s ever-evolving business climate, trade show events still persist. Why? Because they work. Trade shows provide an excellent venue to increase your brand’s visibility, showcase your latest products and services and connect with thousands of potential customers- all within a short span of time. But with so little time and a lot of competition, how can your brand stand out?   By connecting and engaging with attendees before, during, and after the trade show. How your brand engages with customers before and after the show is just as important as the event...

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VR, AR or MR...What’s the Difference & Why Should I Care?

May 1 2017 // Education VR, AR or MR...What’s the Difference & Why Should I Care?

  If you’re up to speed on VR (Virtual Reality), then you’ve probably heard about AR (Augmented Reality), and if you’re really on the bleeding edge you may even know of MR (Merged Reality). All of this technology is incredibly popular right now. Marketers are scrambling to get on board as the online platforms quickly develop new capabilities. Facebook F8 2017 anyone?  We want to help you understand the basics so you can show off your knowledge at your next marketing meeting. Let’s start with the essentials: VR vs. AR ...

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Tradeshow Season Is Trending

March 13 2017 // Company

  Looking for new ideas for your tradeshow? We’re wrapping an extended tradeshow roadtrip and have a few ideas! Here’s a quick overview of the innovative work we did for one of our clients. Record-setting booth attendance! Our Tradeshow Experience Team was in Las Vegas with John Deere at ConExpo. Deere has already set booth attendance records throughout the show. We’re live-streaming in 360 VR Throughout the duration of the show, we not only broadcasted live from the floor at ConExpo, we were broadcasting LIVE in 360°! We’re really excited about ...

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A Developer's Highlight Reel from CES 2016

January 20 2016 // Strategy A Developer's Highlight Reel from CES 2016

As an interactive developer, I’m pretty much always on the hunt for fresh technologies with surprising uses. And when it comes to trade shows, I’ve built enough interactives to know that the goal on a trade show floor is as much getting people to remember your brand as it is introducing new ideas. So when an on-site project took me to the Consumer Electronics Show a few weeks ago, I was excited to see what the biggest players were bringing to the table. This annual 3-day tradeshow in Las Vegas...

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Insights from the Ooma Booth

January 8 2016 // Work Insights from the Ooma Booth

This January, Applied Art’s own Rick Vanderleest travelled to Las Vegas for CES 2016 (The International Consumer Electronics Show) where he set up and supported the software for Ooma Inc.’s booth. After the show we chatted with Rick and Alex (lead developers) on what went into making this a rousing success. 1. What were the client’s expectations/inspirations, and how did you go about meeting these expectations? Alex: The clients were looking for something engaging that could interact in real-time with the technology we created on the show floor. 2. What...

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It's Harvest Time

September 24 2015 // Strategy It's Harvest Time

  Fall. Cooler temperatures, pumpkin spice everything and bountiful fields buzzing with sounds of combines...and an Applied Art & Technology crew, shooting spectacular footage of farms, fields, crops and equipment. How often do you say to yourself (or your editor), “this piece could really use some dramatic, harvest shots!”? Well, the moment has arrived. There’s a narrow window of time right now and we want to join you on site to capture beautiful, dramatic footage of harvest to be used for your projects throughout the year. ...

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Behind the Curtain

July 14 2015 // Company Behind the Curtain

Ever wonder what goes on in a day here at Applied Art? Most people know we love doing video. But we also specialize in marketing and sales tools, digital strategy, interactives, apps, tradeshows, graphics, animations, design, development, and websites. All under one roof. So get to know us. We're a creative, quirky, innovative, work-hard/play-hard type bunch. And in the daily whirl of activity here, we're always looking for the next new technology, while appreciating the classic tools like writing on wipeboards and talking face-to-face. Our goal? To make our clients look great and help them grow. 

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Report from the 2015 Commodity Classic

March 2 2015 // Work Report from the 2015 Commodity Classic

We just returned from sunny Phoenix, home of this year's Commodity Classic, America's largest farmer-led, farmer-focused convention & trade show. Throughout the weekend, we could be found with the Firestone exhibit. We set up a pop-up theater feature, an eye-catching video, and lighting design to showcase the latest AD2 tires.  We also provided A/V support from our plush headquarters inside the theater. Check it out:   

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Touch Table Explains Pioneer Seed Technology

November 5 2013 // Work Touch Table Explains Pioneer Seed Technology

Today's seed technology provides ag producers with drought and insect protection far beyond that available to the last generation of farmers. But understanding the value, features and methodology of these technologies can be a challenge. Multi-touch Technology At recent farm shows multi-touch technology provided producers an opportunity to learn about two of these technologies - Pioneer AQUAmax™ and AcreMax™. When a visitor places a miniature seed bag onto a multi-touch table, a corn plant grows out of the bag. Touch options appear to take the visitor to testimonials, side-by-side trials, infographics, product searches and...

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53 Uses for Video

October 16 2013 // Education 53 Uses for Video

As bandwidth increases and video production methods become more efficient, businesses are using video as a primary method of communicating with their customers and prospects. Video is a marketer's media tool of choice for two reasons: Video is engaging and, more importantly, video is persuasive. Here are some of the ways that businesses are using video to help improve their bottom line: Advertising, Marketing and Promotion: 1. TV Commercials TV commercials are still the best marketing investment. TV's ROI has increased by 22% in the last five years and is 2.5 times more effective at creating ...

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Maytag Commercial Meeting

June 11 2013 // Work Maytag Commercial Meeting

2013 is proving to be a year of milestones at Applied Art, and one of those milestones includes Karri Higgins' 25th consecutive Maytag Commercial Laundry Annual Meeting. Karri heads up Black Cat Productions, a one-woman powerhouse of event production and support services housed in Applied Art. She works closely with founding partner Mark Wilke on event and meeting production. So closely, in fact, that they often spend day and night together (they've been happily married for 24 years). Karri has worked on Maytag events since the late 1980's. Her first Commercial Laundry...

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New AVDimensions Animation in 4K Resolution!

March 11 2012 // Work

Animation in 4K resolution, in pixels that's 3840 x 2160, or put 4 high resolution HDTVs together and there ya go. The project was to create an animated logo for AVD Dimensions and give it a puzzle theme to match their presentation needs. The animation presents AVD as the puzzle wrangler bringing together all the pieces of the puzzle to create the ultimate end product. The challenge was that this animation would be displayed at AVDimensions trade show booth in full 4K resolution. That's a lot of data - each frame is four ...

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Applied Art Develops Real-Time Applications for CNET

January 27 2011 // Work

CNET, a division of CBS Interactive (CBSi), wanted real-time data displayed in an eye-catching manner for their 2011 Consumer Electronics Show (CES) in Las Vegas. CES is the world€۪s largest consumer technology tradeshow featuring over 2700 exhibitors. Applied Art Designer Leon Resh worked with Boston based CBSi Director of Marketing Abbey Flores and the San Francisco based design team of Kirsten Reismera, Shaun Charity and Scott Thibodeaux to create applications that would take a real-time data feeds from CNET and animate the display of the...

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Ag Connect Expo

February 2 2010 // Work

Applied Art just returned from Orlando, the location of the inaugural Ag Connect Expo. The Meyocks Group worked closely with Applied Art on the booth lighting, audio visual and interactive experience. Attendees included producers, agribusiness professionals and dealer personnel who could literally kick the tires of the innovative, Des Moines-based Firestone Ag Tires. The centerpiece of the exhibit was a new Firestone agricultural tire with AD2 technology. Applied Art produced a video that played on eight 65€۝ high definition 1080p plasma monitors, and a touch-screen interactive presentation showing the...

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LED Display Comparison

April 16 2009 // Education

I just returned from another tradeshow in Las Vegas, Exhibitor2009, where we had an opportunity to partner with AV Dimensions to display our content on two LED displays side-by-side. We provided content to show in their exhibit on both a Barco 4mm Black LED display (NX-4) and the more common 8mm (ILite 8 MD) display. The LED displays are becoming more and more prevalent – at sporting events, corporate functions, concerts, and of course trade shows. Their advantages are that they are extremely bright and can...

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