Ideas & Insight

Fitness Franchise Knocks Out the Competition with VR

November 15 2019 // Company Fitness Franchise Knocks Out the Competition with VR

Project Background   Farrell’s eXtreme Bodyshaping (FXB) is a fitness franchise headquartered in Des Moines, IA. Their comprehensive program includes kickboxing, strength training, nutritional plans and community support. FXB is well known for drastic physical transformations and significant weight loss that members see after only a few weeks.   Since 2001, Farrell’s has grown to over 70 locations around the country and has aspirations to double in size over the next few years. To accomplish this goal, they have been exhibiting at expos to attract potential franchisees to...

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Four Video Marketing Trends to Keep an Eye On

May 16 2018 // Education Four Video Marketing Trends to Keep an Eye On

Fads and trends. Both are current. Both are popular. But one fades fast, while the other grows and evolves. Fads from the past are fun to look back at...and maybe point and laugh at. Furbies, mall bangs, and mood rings had their heyday, but thankfully, they’ve come and gone. When it comes to marketing, it’s important to differentiate between trends and fads to ensure you don’t sink your campaign before you even get started. So, what are some current video trends you should care about? The answer is not simply ‘more social media’ or ‘more...

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Applied Art 'Embarks' On New Venture: VR for Dogs

April 1 2018 // Company Applied Art 'Embarks' On New Venture: VR for Dogs

  Like many great ideas, VR for Dogs was born of long hours staring at the road ahead on a cross-country car trip. Mark Wilke gives Nyx, his 2-year-old Belgian Tervuren a scratch behind her ears as he thinks back to when the idea first came to him. “We were all packed into our Suburban, driving to Akron for a dog show. The dogs are always so restless once we arrive; I thought there needed to be a way to keep them entertained on the road, you know, like everyone else is,...

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VR, AR or MR...What’s the Difference & Why Should I Care?

May 1 2017 // Education VR, AR or MR...What’s the Difference & Why Should I Care?

  If you’re up to speed on VR (Virtual Reality), then you’ve probably heard about AR (Augmented Reality), and if you’re really on the bleeding edge you may even know of MR (Merged Reality). All of this technology is incredibly popular right now. Marketers are scrambling to get on board as the online platforms quickly develop new capabilities. Facebook F8 2017 anyone?  We want to help you understand the basics so you can show off your knowledge at your next marketing meeting. Let’s start with the essentials: VR vs. AR ...

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What to Wear for the VR Revolution

April 3 2017 // Education What to Wear for the VR Revolution

Henry Ford said “You can have any color you want as long as it’s black.” There is one huge problem with the coming VR revolution. No style. Just look at them. All bulky and only available in black. Who designed these things? Now you can be ready for the next big thing. Applied Art & Technology has teamed up with some of the most talented midcoast designers to bring you a unique line of custom designer headset wear. We call it VR/Bling. Express your personality. One look at you in your VR/Bling designed...

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Tradeshow Season Is Trending

March 13 2017 // Company

  Looking for new ideas for your tradeshow? We’re wrapping an extended tradeshow roadtrip and have a few ideas! Here’s a quick overview of the innovative work we did for one of our clients. Record-setting booth attendance! Our Tradeshow Experience Team was in Las Vegas with John Deere at ConExpo. Deere has already set booth attendance records throughout the show. We’re live-streaming in 360 VR Throughout the duration of the show, we not only broadcasted live from the floor at ConExpo, we were broadcasting LIVE in 360°! We’re really excited about ...

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Immersive Video; Creating an Experience in 360°

June 6 2016 // Education Immersive Video; Creating an Experience in 360°

You stand on your surfboard off the coast of Tahiti. You look back to see the wave begin to swell behind you. You steer into the oncoming wave and begin to climb the wall. Looking left, you can almost touch the surface. Above you can see the pipe curling over your head. You exit the tube just as it begins to collapse behind you. You take off your VR headset. You’ve just experienced 360° video.  What is 360° Video? 360° video is created by a camera...

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A Developer's Highlight Reel from CES 2016

January 20 2016 // Strategy A Developer's Highlight Reel from CES 2016

As an interactive developer, I’m pretty much always on the hunt for fresh technologies with surprising uses. And when it comes to trade shows, I’ve built enough interactives to know that the goal on a trade show floor is as much getting people to remember your brand as it is introducing new ideas. So when an on-site project took me to the Consumer Electronics Show a few weeks ago, I was excited to see what the biggest players were bringing to the table. This annual 3-day tradeshow in Las Vegas...

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