Ideas & Insight

Build Your Business Site With Must-Click Web Copy

October 23 2018 // Education Build Your Business Site With Must-Click Web Copy

As a marketer or business owner, you already know how important it is to have the right messaging for your customers. However, that messaging becomes doubly crucial online, where you are at the mercy of your readers’ split-second browsing impulses.   That’s why it is essential that your business website features copy that directly appeals to your audience.   But let’s face it: writing for the web — and business websites, in particular — is hard.   It’s hard because your audience…they…hmm. How do I put this delicately?   THEY...

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Website Accessibility - Is Your Site Compliant?

July 26 2017 // Education Website Accessibility - Is Your Site Compliant?

  What is Website Accessibility? Website accessibility, also referred to as ADA compliance or WCAG 2.0, is the modern equivalent of the wheelchair ramp. Businesses are obligated to provide accessibility to all users and there has been a growing effort to regulate public websites in order to ensure ease of use for the impaired and disabled. Does my website need to be compliant? Good question. This is best answered by your legal counsel. Similar to a wheelchair ramp, each business has legal obligations specific to their industry and unique situation. The general rule of thumb is...

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Should Your Website Have a Blog?

July 25 2017 // Education Should Your Website Have a Blog?

  Many business websites are focused on providing information, much of which doesn’t actually change that much. The “About Us” page isn’t constantly evolving. Same with the “Contact Us” page. If there are no product or service updates or news alerts, it’s unlikely that there is much dynamic content for Google to find. A website needs to be found by your prospects to be helpful and Google relies, in part, on fresh content to know if a site is relevant to a prospect’s search. A blog can be the answer to providing...

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8 Types of Content You Should Be Creating

May 30 2017 // Education 8 Types of Content You Should Be Creating

We all experience information overload. Studies show we consume 34 GB of information or 100,500 words outside of work in the average day. How do you keep your audience engaged and coming back for more? The answer is variety! Mix it up with new, fresh information delivered in a multitude of formats. Here are 8 different types of video and interactive content to try soon. 1. Explainer Videos An explainer video is typically a 1-2 minute video that explains your value proposition, simplifies a process, describes your product or service offering ...

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High Fives For Fish Nelson & Holden

May 12 2016 // Press High Fives For Fish Nelson & Holden

Congratulations to our friends at Fish Nelson & Holden for winning WorkersCompensation.com’s “2016 Best Worker’s Compensation Blog” for their Alabama Workers' Compensation “Blawg." It takes a lot of work to create quality content and timely posts. The FNH team recognized the importance of being thought leaders in their market and a blog was the perfect way to get more traffic to their website. One of their goals was to make it easier to create blog posts consistently. The solution was a new interface that makes posting easy. Applied Art...

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Behind the Curtain

July 14 2015 // Company Behind the Curtain

Ever wonder what goes on in a day here at Applied Art? Most people know we love doing video. But we also specialize in marketing and sales tools, digital strategy, interactives, apps, tradeshows, graphics, animations, design, development, and websites. All under one roof. So get to know us. We're a creative, quirky, innovative, work-hard/play-hard type bunch. And in the daily whirl of activity here, we're always looking for the next new technology, while appreciating the classic tools like writing on wipeboards and talking face-to-face. Our goal? To make our clients look great and help them grow. 

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Is Your Website Ready?

April 21 2015 // Strategy Is Your Website Ready?

Google's new algorithm update will start penalizing your website in organic search results if it's not "Mobile-Friendly."  What does that mean for your standing in the digital world? It means if your site is not designed and developed to scale to different screen sizes, like tablets or smart phones, then it will begin to slip in Google search rankings.  Neutral no longer Before, Google's treatment of non-responsive sites was just neutral. Not anymore. A site that is not "Mobile-Friendly" will get pushed lower and lower on the list of search results. And in a world where consumers and clients'...

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ImageFirst Signs Website

September 19 2014 // Work ImageFirst Signs Website

Recently, the Applied Art web team got to work with Mike McKeag and his team at ImageFirst Signs to give a fresh look and feel to their website. This Grinnell, Iowa-based company is a wholesale sign manufacturer that produces signage for companies across the country, ranging from colleges and corporations to NFL teams and Superbowls. As with any company, image is important - and that begins with your website. So at our first meeting, we talked through what was working with their current site and what wasn't, using a card sorting tool...

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Responsive design for a better web presence

February 18 2014 // Strategy Responsive design for a better web presence

Responsive design is today's best practice in web design. Instead of having to design a separate, stripped-down mobile site for viewing on a mobile device-- with a separate look, a separate content management system (and a separate price)-- today's websites are being designed to be flexible and effortlessly bendable to any viewing platform whether it is mobile, desktop or anywhere in between. It's like having a business suit that can also be a swimsuit - according to Applied Art's web designer and developer Leon Resh. How does it work? Websites built with responsive design include code that...

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Forest Septic Tank Service Launches New Website

September 9 2011 // Work

Forest Septic Tank Service is a family-owned and operated company in business since 1918. With an impressive fleet of pumping vehicles and two TMX mini-excavators, Forest Septic is well equipped to service both commercial and residential customers. Forest Septic approached Applied Art to design a fresh look, provide a more intuitive site navigation structure and to update their popular time of transfer form. We also customized a web-based content management system allowing Forest Septic to easily update their new site's content.

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Three C's for Good SEO

April 1 2011 // Education

While designing and developing websites for our clients we are often asked about search engine optimization (SEO) best practices. While there are many and Google will never let you know exactly how their algorithm works - I have categorized the most important variables into three C's. Content keep it fresh and original - write to your audience first and foremost navigation structure should be clean and intuitive shoot for a sweet spot of 3% keyword density (every 100 words) place...

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Center on Sustainable Communities (COSC) Launches New Website

January 14 2011 // Work

Center on Sustainable Communities (COSC) is a non-profit membership organization founded in 2005 that serves as Iowa's trusted educational resource for sustainable building. As the recognized leader in providing education and connecting resources, COSC empowers individuals and communities to make everyday decisions that promote sustainability, resulting in a better quality of life for all Iowans. COSC approached Applied Art to design a fresh look as well as add many additional features to their site. Features include a profile login area for members and registered site users that tracks membership level...

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Keep Iowa Beautiful Launches New Web and Microsite

January 4 2011 // Work

Keep Iowa Beautiful (KIB) is a statewide nonprofit organization dedicated in engaging Iowans to take greater responsibility for improving their community environment and enhancing the beauty of their state through litter prevention, reduction and beautification programs. KIB desired a fresh new website that would better reflect their brand as well as a separate design for their Teachers Going Green elementary program microsite. To enhance lesson plans, we provided teachers with two fun and educational games within this microsite: Trash Trivia and Coloring Book. ...

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Coalition to Support Iowa's Farmers Launches New Website

October 22 2010 // Work

The Coalition to Support Iowa€۪s Farmers was created by farmers in 2004 with the mission of working with farmers to advocate and help implement on-farm best-management practices that assist Iowa€۪s farm families in raising livestock responsibly and successfully. The Coalition approached Applied Art to design a fresh look. In addition, they desired a website that was not only easier for their visitors to navigate but also easier for them to update. Applied Art provided The Coalition with a new site architecture and a custom web design with Flash animation. We teamed...

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DART Launches New Website

October 22 2010 // Work

DART is the largest public transit agency in Iowa, serving 19 cities in and around Polk County to varying degrees. Those include Ankeny, Altoona, Alleman, Bondurant, Carlisle, Clive, Des Moines, Elkhart, Granger, Grimes, Johnston, Mitchellville, Pleasant Hill, Polk City, Runnells, Sheldahl, Urbandale, Windsor Heights, West Des Moines. DART approached Applied Art to design a fresh look and develop an easier way to update their site. Applied Art provided DART with a new site architecture and a custom web design. We teamed with programming house DWebware...

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ACH Food Companies Launches New Website

May 12 2010 // Work

Open the cabinets and pantries of America€۪s kitchens, and you are sure to find ACH Food Companies, Inc. products. ACH is a multinational indirect wholly-owned subsidiary of Associated British Foods (LON: ABF), a diversified international food, ingredient and retail group with global sales of $13.5 billion. ACH approached Applied Art seeking to design and develop a website that would be more consumer-friendly and better feature the breadth of their brands and products. Applied Art provided ACH with a new site architecture and a custom web design with Flash animation. ...

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Finley Alt Smith Law Firm Launches New Website

March 25 2010 // Work

Finley, Alt, Smith, Scharnberg, Craig, Hilmes & Gaffney, P.C. is an established law firm engaged in a diversified civil trial and business practice, including personal injury, professional negligence defense, commercial litigation, general business law, estate planning and probate, taxation, employment law, health law, transportation law and construction law. The firm approached Applied Art seeking to design and develop an elegant and stately website that would feature their wide range of practice areas and experienced attorneys. Applied Art provided the firm with a custom web design and programmed a content management ...

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Iowa Diabetes and Endocrinology Center Launches New Website

March 4 2010 // Work

An affiliate of Mercy Medical Center, the Iowa Diabetes and Endocrinology Center (IDEC) is the largest endocrine practice in the state of Iowa, providing comprehensive health care services to adult patients diagnosed with diabetes and hormonal disorders. IDEC and Mercy approached Applied Art seeking to design and develop a website that would feature and provide an education about the many conditions IDEC treats. The homepage also features a callout listing information about IDEC's groundbreaking clinical trials. Applied Art provided IDEC with a custom web design with Flash animation, and teamed with...

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Darlow Christ Architects Launch New Website

February 6 2010 // Work

Darlow Christ Architects is mid-size firm of architecture and interior design professionals headquartered in Cambridge, Massachusetts. Darlow Christ approached Applied Art for a website redesign that would better showcase their work. With this instruction, Applied Art implemented a full photo background with a simple navigation bar allowing the photos of their award-winning designs to take center stage. "My partner, Peter Darlow, and I at Darlow Christ Architects are thrilled with our new website created by Applied Art and Technology. Our site was challenging because our work spans from...

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Mercy Medical Center - West Lakes Launches New Website

August 14 2009 // Company

After years of planning and construction, Mercy Medical Center—West Lakes is scheduled to open Tuesday, September 8. As West Des Moines’ first full-service community hospital, Mercy West Lakes is truly a hospital unlike any before. It is part of the Mercy Medical Center—Des Moines family, and was built as a replacement hospital for Mercy Capitol in Des Moines. Mercy approached Applied Art seeking a website design with the same feel and functionality of mercydesmoines.org while also providing a unique look for the new hospital. Applied Art provided Mercy Medical Center—West...

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Perinatal Center of Iowa Launches New Website

May 18 2009 // Work

An affiliate of Mercy Medical Center, Perinatal Center of Iowa (PCI) is a leader in the obstetric community of central Iowa — providing personalized, compassionate care to women. PCI and Mercy approached Applied Art seeking a redesign of their current website that would better appeal to and serve as a center of information for expectant mothers and referring doctors. Applied Art provided PCI with a custom web design with Flash animation, and teamed with programming house DWebware to integrate this site into Mercy's content management system which features the ...

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Fareway Announces First Website

May 9 2009 // Work

From their first store in Boone to 95 stores and growing today, Fareway Stores have provided a full service grocery shopping experience to their patrons since 1938. Along with celebrating their 70-year anniversay, they are also proud to announce their new web presence. Applied Art, working with programming house DWebware, designed and developed a custom site to reflect Fareway's brand and provide customers with online access to: coupons individual store ads news store locator

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Iowa Center for Translational and Clinical Research Launches New Website

February 24 2009 // Work

The Iowa Center for Translational and Clinical Research (ICTCR) was founded as a collaboration between Mercy Medical Center and Des Moines University (DMU) in an effort to promote clinical and biomedical research that will benefit health care recipients. Mercy and DMU approached Applied Art seeking a website that would serve as a hub for patients, research collaborators, sponsors, and partners of the center. They also required an administration system that would allow contributors to upload content updates from various locations around the state. Applied Art provided Mercy and DMU with...

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