Ideas & Insight

Website Accessibility - Is Your Site Compliant?

July 26 2017 // Education Website Accessibility - Is Your Site Compliant?

  What is Website Accessibility? Website accessibility, also referred to as ADA compliance or WCAG 2.0, is the modern equivalent of the wheelchair ramp. Businesses are obligated to provide accessibility to all users and there has been a growing effort to regulate public websites in order to ensure ease of use for the impaired and disabled. Does my website need to be compliant? Good question. This is best answered by your legal counsel. Similar to a wheelchair ramp, each business has legal obligations specific to their industry and unique situation. The general rule of thumb is...

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Should Your Website Have a Blog?

July 25 2017 // Education Should Your Website Have a Blog?

  Many business websites are focused on providing information, much of which doesn’t actually change that much. The “About Us” page isn’t constantly evolving. Same with the “Contact Us” page. If there are no product or service updates or news alerts, it’s unlikely that there is much dynamic content for Google to find. A website needs to be found by your prospects to be helpful and Google relies, in part, on fresh content to know if a site is relevant to a prospect’s search. A blog can be the answer to providing...

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High Fives For Fish Nelson & Holden

May 12 2016 // Press High Fives For Fish Nelson & Holden

Congratulations to our friends at Fish Nelson & Holden for winning WorkersCompensation.com’s “2016 Best Worker’s Compensation Blog” for their Alabama Workers' Compensation “Blawg." It takes a lot of work to create quality content and timely posts. The FNH team recognized the importance of being thought leaders in their market and a blog was the perfect way to get more traffic to their website. One of their goals was to make it easier to create blog posts consistently. The solution was a new interface that makes posting easy. Applied Art...

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5 Common Website Content Pitfalls

October 30 2015 // Education 5 Common Website Content Pitfalls

We really enjoy making websites. We geek out about sleek hover effects and surprising transitions. It’s our own nerdy way of getting excited about making our clients look great. But before we write the first line of code, we start with design elements that most people never think about. We look at the who, the what, and the how of our client’s business as we chart the course for the site. That discovery and analysis phase includes navigation.  Every website has navigation. Site navigation takes many forms across the internet. Sometimes a site’s navigation is a...

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ImageFirst Signs Website

September 19 2014 // Work ImageFirst Signs Website

Recently, the Applied Art web team got to work with Mike McKeag and his team at ImageFirst Signs to give a fresh look and feel to their website. This Grinnell, Iowa-based company is a wholesale sign manufacturer that produces signage for companies across the country, ranging from colleges and corporations to NFL teams and Superbowls. As with any company, image is important - and that begins with your website. So at our first meeting, we talked through what was working with their current site and what wasn't, using a card sorting tool...

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Three C's for Good SEO

April 1 2011 // Education

While designing and developing websites for our clients we are often asked about search engine optimization (SEO) best practices. While there are many and Google will never let you know exactly how their algorithm works - I have categorized the most important variables into three C's. Content keep it fresh and original - write to your audience first and foremost navigation structure should be clean and intuitive shoot for a sweet spot of 3% keyword density (every 100 words) place...

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ACH Food Companies Launches New Website

May 12 2010 // Work

Open the cabinets and pantries of America€۪s kitchens, and you are sure to find ACH Food Companies, Inc. products. ACH is a multinational indirect wholly-owned subsidiary of Associated British Foods (LON: ABF), a diversified international food, ingredient and retail group with global sales of $13.5 billion. ACH approached Applied Art seeking to design and develop a website that would be more consumer-friendly and better feature the breadth of their brands and products. Applied Art provided ACH with a new site architecture and a custom web design with Flash animation. ...

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The Coalition to Support Iowa's Farmers Launches Green Farmstead Partner Website

September 23 2009 // Work

The Coalition to Support Iowa’s Farmers, with the help of Trees Forever and the Iowa Nursery & Landscape Association, has launched the Green Farmstead Partner program to encourage the installation of vegetative environmental buffers (VEBs) around poultry and livestock farms. The goal of the program is to create and promote a turn-key system for farmers to install VEBs on their farms in a timely and cost-effective way. Applied Art provided the Coalition a custom web design with Flash animation.

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The Danish Immigrant Museum Launches New Website

June 11 2009 //

The Danish Immigrant Museum, located in Elk Horn, Iowa, shares the legacy and continuing influence of Danish culture as realized in the experiences and contributions of Danish immigrants, their descendents and Danes living in America. The Danish Museum approached Applied Art for a website redesign that would better meet their branding and fundraising goals. Using HD images from Discovery: A Story of Shared Heritage (a fundraising video previously produced by Applied Art), Applied Art provided the museum with a new site architecture and a custom web design with Flash animation and...

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