Ideas & Insight

Iowa Museum Week

June 15 2017 // Work Iowa Museum Week

This year marks the first year of the now annual Iowa Museum Week, and we’re smack dab in the middle of it. The state of Iowa boasts approximately 400 museums. Big and small, indoors or out, there’s a lot to see and a lot to learn, and at many of Iowa’s Museums, you can learn more by exploring interactive exhibits built by your pals at Applied Art & Technology! Here’s a rundown of a few of our favorites! 1. The Sullivan Brothers Iowa Veterans Museum, Waterloo, Iowa The mission of...

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8 Types of Content You Should Be Creating

May 30 2017 // Education 8 Types of Content You Should Be Creating

We all experience information overload. Studies show we consume 34 GB of information or 100,500 words outside of work in the average day. How do you keep your audience engaged and coming back for more? The answer is variety! Mix it up with new, fresh information delivered in a multitude of formats. Here are 8 different types of video and interactive content to try soon. 1. Explainer Videos An explainer video is typically a 1-2 minute video that explains your value proposition, simplifies a process, describes your product or service offering ...

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VR, AR or MR...What’s the Difference & Why Should I Care?

May 1 2017 // Education VR, AR or MR...What’s the Difference & Why Should I Care?

  If you’re up to speed on VR (Virtual Reality), then you’ve probably heard about AR (Augmented Reality), and if you’re really on the bleeding edge you may even know of MR (Merged Reality). All of this technology is incredibly popular right now. Marketers are scrambling to get on board as the online platforms quickly develop new capabilities. Facebook F8 2017 anyone?  We want to help you understand the basics so you can show off your knowledge at your next marketing meeting. Let’s start with the essentials: VR vs. AR ...

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National Beer Day

April 7 2017 // Company National Beer Day

  It's National Beer Day once again! Time for another survey of some of the finest Iowa craft beers I've had the pleasure of tasting in recent months. With so many great local brews to choose from, it gets harder and harder to keep this list short. Again, some of these may be in short supply, so if you can't get your hands on these I've included selections that should be easier to come by.   Carpe Diem - Mahdouse Brewing Company, Des Moines A welcome yearly released bourbon barrel-aged Imperial Stout with cocoa nibs, Kona coffee,...

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Expansion News!

April 3 2017 // Company Expansion News!

One of the most exciting developments at Applied Art in 2016 was the christening of our treehouse studio space. Being able to offer shoots using not only natural light but also natural moonlight, which helped us revolutionize the video industry yet again. And being able to offer meeting space for Stargazers & Cats on the Prairie was a bonus. Cuddling our prairie living felines has provided more than a little stress relief therapy. Alas, the pesky windstorm that blew...

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What to Wear for the VR Revolution

April 3 2017 // Education What to Wear for the VR Revolution

Henry Ford said “You can have any color you want as long as it’s black.” There is one huge problem with the coming VR revolution. No style. Just look at them. All bulky and only available in black. Who designed these things? Now you can be ready for the next big thing. Applied Art & Technology has teamed up with some of the most talented midcoast designers to bring you a unique line of custom designer headset wear. We call it VR/Bling. Express your personality. One look at you in your VR/Bling designed...

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Tradeshow Season Is Trending

March 13 2017 // Company

  Looking for new ideas for your tradeshow? We’re wrapping an extended tradeshow roadtrip and have a few ideas! Here’s a quick overview of the innovative work we did for one of our clients. Record-setting booth attendance! Our Tradeshow Experience Team was in Las Vegas with John Deere at ConExpo. Deere has already set booth attendance records throughout the show. We’re live-streaming in 360 VR Throughout the duration of the show, we not only broadcasted live from the floor at ConExpo, we were broadcasting LIVE in 360°! We’re really excited about ...

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Our Favorite Commercials

February 21 2017 // Company Our Favorite Commercials

We know a thing or two about creating ads for broadcast. In fact, that’s how Applied Art got its start almost 25 years ago! Style and technology have changed radically over the years, but one thing remains the same, the ability to tell a good story.   Take a look at some of our all time favorites….   Heather Creswell enjoyed working on sets and art direction for “30 Somethings,” a spot celebrating the Iowa Lottery’s 30 Year Anniversary. Many other Applied Artisans enjoyed unloading some of the outdated decor and technology they’d been hoarding for too long.

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Get to know Caitlin

January 27 2017 // Company Get to know Caitlin

Caitlin McTaggart, our outstanding, extremely positive project coordinator and office manager, is celebrating her 5th anniversary with Applied Art this week. She greets our clients, responds to support tickets, and keeps our caffeine and sugar dependencies satisfied. Get to know Caitlin better: What’s your most memorable moment at Applied Art? Probably the 80/35 commercial during my 1st year here. Liv got to be in it with me - every now and then we still talk about 'the time she was on TV'. She was two - It was a...

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It’s Zombie Season

October 28 2016 // Work It’s Zombie Season

October. The temperatures are cooler and the smell of pumpkin spice fills the air. The fall TV schedule is finally starting to kick in, and the new season of Walking Dead is finally here. Is there a better time to produce a zombie spot?  Recently, Applied Art & Technology had the opportunity to produce a TV spot with Greater Iowa Credit Union. A commercial, featuring a couple of the walking dead, that will air only during the Walking Dead and the after show, Talking Dead. The concept was to make...

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“It's up to me to make that finished piece, what's coming out of the camera, look good.” - Eric Sahrmann

August 11 2016 // Company “It's up to me to make that finished piece, what's coming out of the camera, look good.” - Eric Sahrmann

What is the most interesting project you’ve done? One that stands out. Good or bad. One that stands out is the one I won a CLIO Award for, the "Strong Babies" campaign. The client came to us and wanted us to create CG babies. We had brainstorming sessions and came to the conclusion that instead of CG, photography and retouching would be the way to do it because skin is a very hard thing to do in CG. I think it was a two-week long...

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What do Strong Babies, UnderArmour, and a Clio have in common?

August 9 2016 // Company What do Strong Babies, UnderArmour, and a Clio have in common?

Applied Art & Technology is excited to announce that Eric Sahrmann has joined our team as Creative Director. Eric is an industry-recognized creative, with awards that include a Clio Award for his "Strong Babies" campaign and a Graphis Platinum Award for his work with the Saratoga Shakespeare Company. He relocated from Chicago where he was a director of photography and creative director in the visual effects industry, working with international brands such as Under Armour and Bose. “Eric’s portfolio says everything about why we hired him,”...

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Shooting Drone Footage and Keeping It Legal

June 7 2016 // Education Shooting Drone Footage and Keeping It Legal

Drones are everywhere. Martha Stewart uses one to survey her massive estate for areas to improve. In the near future, Amazon plans to deliver that thing you need right away to your front door using a drone. And drones have the ability to capture stunning 4K footage for your next video project.  It’s tempting to jump in and hire ‘that guy with a drone,’ to capture footage for you. But when you start delving into the regulations of operating a drone for commercial purposes, things get dicey. ...

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Immersive Video; Creating an Experience in 360°

June 6 2016 // Education Immersive Video; Creating an Experience in 360°

You stand on your surfboard off the coast of Tahiti. You look back to see the wave begin to swell behind you. You steer into the oncoming wave and begin to climb the wall. Looking left, you can almost touch the surface. Above you can see the pipe curling over your head. You exit the tube just as it begins to collapse behind you. You take off your VR headset. You’ve just experienced 360° video.  What is 360° Video? 360° video is created by a camera...

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Is Time-lapse Photography the Next Big Thing In Marketing and Advertising?

June 1 2016 // Education Is Time-lapse Photography the Next Big Thing In Marketing and Advertising?

How to get and keep your audience's attention. This is the ultimate goal of marketers and advertisers. Over the years, several eye-catching techniques have evolved and one trusted technique has recently become popular again. Time-lapse. Seeing something happen faster-than-real-time can have an almost hypnotic effect. You can do short, creative time-lapse videos with your phone using apps like Hyperlapse. They’re easy to make and easy to share. But what if you’re trying to show a process that takes days, or even months to complete? You...

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High Fives For Fish Nelson & Holden

May 12 2016 // Press High Fives For Fish Nelson & Holden

Congratulations to our friends at Fish Nelson & Holden for winning WorkersCompensation.com’s “2016 Best Worker’s Compensation Blog” for their Alabama Workers' Compensation “Blawg." It takes a lot of work to create quality content and timely posts. The FNH team recognized the importance of being thought leaders in their market and a blog was the perfect way to get more traffic to their website. One of their goals was to make it easier to create blog posts consistently. The solution was a new interface that makes posting easy. Applied Art...

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Top 5 Iowa Beers You (Probably) Haven't Sampled Yet

April 7 2016 // Top 5 Iowa Beers You (Probably) Haven't Sampled Yet

For National Beer Day, I was asked to choose my Top 5 Iowa Beers. This is not unlike being asked to name my favorite child, so I decided to go in a different direction. Each of these is unique and has managed to float to the top as my most memorable brew so far this year. If you can't get your hands on these, I've listed consolation prizes from each of the brewers.* These should be a little easier to come by.  Presented in no particular order: For the Joy...

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We’re growing!

April 1 2016 // Company We’re growing!

Check out our awesome new studio in the sky. Maybe it’s not part of the whole “tiny home” movement, but it’s a start right? With the consistent need for additional studio space at Applied Art, we’ve finally decided to make one of our long term dreams a reality. We built a treehouse! Oh, this isn’t a typical treehouse, it’s a 1500 sq. ft. “studio” in the sky. Fully equipped with bridges, ladders, green room, multiple TV screens, wifi, drop down developer bunks, a fully stocked bar, and a restroom. The highlight of the new studio is a 1000 sg.ft..soundstage that...

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To Infinity And Beyond!

April 1 2016 // Company To Infinity And Beyond!

Applied Art & Technology is once again positioned at the leading edge of technology and we are proud to announce the latest addition to our aerial photography fleet!  The business world today takes place on a much larger, more global scale, and the pace of that business is faster than ever. Quickly gathering video assets from multiple locations around the world can be a logistical nightmare. And maintaining a unified look for that footage can add complexity to an already challenging acquisition plan. Quadcopter drones, while still...

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Applied Art Goes Retro; Authenticity Is In

April 1 2016 // Company Applied Art Goes Retro; Authenticity Is In

Instagram, vinyl enthusiasts, the DIY-maker crowd. Retro is in. And as a creative studio, we here at Applied Art strive to stay on the cutting edge both artistically and technologically. We push ourselves to create content for our clients that goes beyond trendy. And that means we’re making a big change to our camera lineup. In addition to shooting your HD footage at 6K, we’re now offering VHS video capture. No more fixing it in post with expensive drag-and-drop plugins. We’ll give your footage that retro look from the start. Our...

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The secret advantage for creating perfect Pre-roll

March 3 2016 // Education The secret advantage for creating perfect Pre-roll

You have 5 seconds You know what pre-roll is. Hopefully you’ve figured out who you want to target and how much you want to spend. Now all you need is the video. This is where the process gets a little complicated. There are over 300 hours of video uploaded to YouTube every minute of every day. 24/7! When your video/ad pops up, you only have five seconds to hook your viewer. How can you possibly cut through all the noise, clutter and chatter and grab your audience’s attention? Is this even possible? Yes, it is possible. Great...

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Why creating Pre-Roll videos on YouTube makes great sense

March 3 2016 // Education Why creating Pre-Roll videos on YouTube makes great sense

What Is Pre-roll? You’re having a rough day, so you head to YouTube to find a little happiness in the “cat who rides the robot vacuum while dressed as a shark." But first! This message from Geico. That’s a pre-roll ad. For now, we’re going to discuss pre-roll as it exists in YouTube world. Twitter recently started to offer pre-roll ad options, but we’ll cover that in another blog post. So, why are we starting with YouTube? YouTube is currently the second largest search engine after Google (who owns YouTube). Every month, over 1 billion ...

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Super Bowl Commercials

February 10 2016 // Company Super Bowl Commercials

Everybody knows the Super Bowl isn’t about football. Or, it isn’t only about football. It’s about parties and friends and food and Beyoncé and commercials. In fact, in my mind the order of importance is: Friends Commercials Food (possibly higher on this list if it’s fried) That sports game being played on TV So, what did we like? Music-based spots scored high with Applied Artisans. Our sympathies went out to the affable rapper Drake in T-Mobile’s ad, in which he faced revisions ...

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A Developer's Highlight Reel from CES 2016

January 20 2016 // Strategy A Developer's Highlight Reel from CES 2016

As an interactive developer, I’m pretty much always on the hunt for fresh technologies with surprising uses. And when it comes to trade shows, I’ve built enough interactives to know that the goal on a trade show floor is as much getting people to remember your brand as it is introducing new ideas. So when an on-site project took me to the Consumer Electronics Show a few weeks ago, I was excited to see what the biggest players were bringing to the table. This annual 3-day tradeshow in Las Vegas...

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Keeping your New Year’s "Resolution"

January 15 2016 // Education Keeping your New Year’s "Resolution"

  By "resolution," we mean VIDEO resolution. In our world of ever-changing technology, it is easy to get lost in all the numbers and abbreviations when it comes to video. We find one common area that can lead to confusion and cause delays is resolution. So how does one avoid resolution confusion? Knowing the end use of a video at the beginning of a project is the best way to avoid issues later. And that question usually has more than one answer. For example, a corporate customer may need one video to display on a large...

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Insights from the Ooma Booth

January 8 2016 // Work Insights from the Ooma Booth

This January, Applied Art’s own Rick Vanderleest travelled to Las Vegas for CES 2016 (The International Consumer Electronics Show) where he set up and supported the software for Ooma Inc.’s booth. After the show we chatted with Rick and Alex (lead developers) on what went into making this a rousing success. 1. What were the client’s expectations/inspirations, and how did you go about meeting these expectations? Alex: The clients were looking for something engaging that could interact in real-time with the technology we created on the show floor. 2. What...

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Behind the Hoopla

December 1 2015 // Work Behind the Hoopla

Here at Applied Art, we enjoy sharing the “story behind the story,” every now and then. Here’s a glimpse “Behind the Hoopla.” The opportunity to partner with Strategic America and The Iowa Lottery Authority is always one we enjoy. The concept was to showcase Santa shooting hoops at Wells Fargo Arena since tickets to the college men’s basketball tournament there next March were prizes in the lottery promotion. In theory, it sounded somewhat simple. Just put a guy in a Santa suit and have him shoot some hoops. Easy right? First we had to find the...

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How Long Should My Video Be?

November 11 2015 // Education How Long Should My Video Be?

The answer is always: “it depends.” It depends on several things. Some of the most important questions we ask are: What channels will this video be used for? Online, YouTube, broadcast, pre-roll? The channel matters. For example, a viewer often reaches a YouTube video by doing a search. By showing up in the search results this makes the video more relevant to the user.  Who is the...

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5 Common Website Content Pitfalls

October 30 2015 // Education 5 Common Website Content Pitfalls

We really enjoy making websites. We geek out about sleek hover effects and surprising transitions. It’s our own nerdy way of getting excited about making our clients look great. But before we write the first line of code, we start with design elements that most people never think about. We look at the who, the what, and the how of our client’s business as we chart the course for the site. That discovery and analysis phase includes navigation.  Every website has navigation. Site navigation takes many forms across the internet. Sometimes a site’s navigation is a...

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5 best uses for explainer animations

October 13 2015 // Education 5 best uses for explainer animations

Explainer animations are short videos, usually used for marketing, that help explain a company's product or service. They have become extremely popular and can be a great way to engage an audience and get the word out about your company. Here are 5 great uses for explainer animations: To visualize an abstract concept, idea or service. Let’s say you offer a really cool service. It’s a bit abstract and sometimes your prospects have a hard time...

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3 Reasons to Use a Drone

October 6 2015 // Education 3 Reasons to Use a Drone

We’ve all seen awesome towering high shots and adrenaline packed extreme sports footage captured by drones. People are captivated by looking at the world from a new perspective. Here are 3 ways drone footage can fascinate and hold your audience’s attention. Capture a Unique Perspective. People are drawn to the “new” and unique. There is no better way to turn heads and draw attention then to show video footage from a different or rarely seen perspective. Low level drone flights can follow subjects from place to place, can zoom up and out, and skim across land just a...

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It's Harvest Time

September 24 2015 // Strategy It's Harvest Time

Fall. Cooler temperatures, pumpkin spice everything and bountiful fields buzzing with sounds of combines...and an Applied Art & Technology crew, shooting spectacular footage of farms, fields, crops and equipment. How often do you say to yourself (or your editor), “this piece could really use some dramatic, harvest shots!”? Well, the moment has arrived. There’s a narrow window of time in the very near future and we want to join you on site to capture beautiful, dramatic footage of harvest to be used for your projects throughout the year. ...

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Ever wonder how a wind turbine is built?

September 17 2015 // Strategy Ever wonder how a wind turbine is built?

The video took 4 months to shoot. We used 7 cameras and a drone.  We ended up with 5 terabytes of video which was edited down to two versions. Editing took over a month.  It was released to several sites including MidAmerican's YouTube page. It was very popular in Europe where wind power is hot topic. Cost to buy equivalent number of impressions: $1,000,000.  YouTube is now the second largest search engine. 75% of Executives watch a business related video at least once a week. Seventy percent of B2B buyers and researchers are watching videos throughout their path to purchase.  

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Behind the Curtain

July 14 2015 // Company Behind the Curtain

Ever wonder what goes on in a day here at Applied Art? Most people know we love doing video. But we also specialize in marketing and sales tools, digital strategy, interactives, apps, tradeshows, graphics, animations, design, development, and websites. All under one roof. So get to know us. We're a creative, quirky, innovative, work-hard/play-hard type bunch. And in the daily whirl of activity here, we're always looking for the next new technology, while appreciating the classic tools like writing on wipeboards and talking face-to-face. Our goal? To make our clients look great and help them grow. 

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Applied Art & Technology Selected As A Winner In The 36th Annual Telly Awards

June 17 2015 // Press Applied Art & Technology Selected As A Winner In The 36th Annual Telly Awards

The Telly Awards has named Applied Art & Technology in cooperation with FLM+ as a Bronze winner in the 36th Annual Telly Awards for “The Clayton Yeutter Tribute Video”. With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor. The video describes Clayton Yeutter’s efforts, both in government and the private sector, that have had a lasting impact on the worldwide economy. He served as Secretary of Agriculture, U.S. Trade Representative and Counselor to the President, and also spent several years as CEO of the Chicago Mercantile ...

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Beware Stats That End in Zero

June 12 2015 // Education Beware Stats That End in Zero

Psychiatrist William Glasser’s research about how we retain information says that we remember: 10% of what we read 20% of what we hear 30% of what we see 50% of what we see and hear 70% of what we share/discus 80% of what we experience 95% of what we teach others Sounds nice, right? And it fits right in with what we do: We tell our clients’ stories using audio and visuals to reinforce the message. But these...

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Are you smarter than a suitcase?

May 25 2015 // Strategy Are you smarter than a suitcase?

How about a suitcase that can tell you exactly where it has been. If you and your suitcase become separated it can alert you to it's whereabouts on your phone. Speaking of phones, how about being able to remotely lock your suitcase through an app.  Sound amazing? But wait there's more. It has a built in digital scale that tells you the weight to avoid those expensive overweight charges. Looking for a place to charge your phone? This suitcase has a built-in charger for your phone and other electronics.  Sound too good to be true?  Its the...

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How Old Do I Look?

May 1 2015 // Strategy How Old Do I Look?

You may have heard about the “How Old Do I Look” website that was launched last week by a couple of developers at Microsoft and has since gone viral. You can upload a photo of anyone and the site will try to determine the gender and age. It’s sometimes amazingly     accurate and other times hilariously wrong. The site was built as a demonstration of Microsoft’s Azure machine learning suite of API’s. An API allows third party developers to integrate functionality from other software into their own...

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Is Your Website Ready?

April 21 2015 // Strategy Is Your Website Ready?

Google's new algorithm update will start penalizing your website in organic search results if it's not "Mobile-Friendly."  What does that mean for your standing in the digital world? It means if your site is not designed and developed to scale to different screen sizes, like tablets or smart phones, then it will begin to slip in Google search rankings.  Neutral no longer Before, Google's treatment of non-responsive sites was just neutral. Not anymore. A site that is not "Mobile-Friendly" will get pushed lower and lower on the list of search results. And in a world where consumers and clients'...

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Music for Creativity

April 1 2015 // Company Music for Creativity

Check out the music we're listening to as of late. Find it here.

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Report from the 2015 Commodity Classic

March 2 2015 // Work Report from the 2015 Commodity Classic

We just returned from sunny Phoenix, home of this year's Commodity Classic, America's largest farmer-led, farmer-focused convention & trade show. Throughout the weekend, we could be found with the Firestone exhibit. We set up a pop-up theater feature, an eye-catching video, and lighting design to showcase the latest AD2 tires.  We also provided A/V support from our plush headquarters inside the theater. Check it out:   

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New Applied Art Spot

February 6 2015 // Company New Applied Art Spot

Who says work has to be dull? Check out our latest spot, which features a little slice of many things we do in a typical day, including: Sword battles Graphics Storytelling Special Effects Production in our soundstage Brainstorming Ninja moves Collaborating Video editing

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Planning a Multi-Generational Interactive

December 10 2014 // Education Planning a Multi-Generational Interactive

We recently shared the stage with one of our clients, The National 19th Amendment Society, at the annual Iowa Museum Association conference. We presented about Creating Content and Interactives that Connect Generations, sharing our experience of working together to concept and develop a multi-touch table interactive for the Carrie Chapman Catt Girlhood Home and Museum. The Carrie Chapman Catt Multi-Touch Table chronicles Ms. Catt's life, from her farm background through her relentless leadership in seeing the 19th Amendment ratified across the country. In support...

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Using Video for Your Holiday Greetings

December 3 2014 // Education Using Video for Your Holiday Greetings

Well, it's that time of year again, chestnut roasting, tree trimming and holiday greeting season. Working with ARAG on their holiday card is always a fun and creative time for us. Communicating the unique aspects of the company while keeping the connection of their clients and employees is the central focus for the holiday card messaging. The goal of this communication was really to be an appreciation message to their clients and partners throughout the year, rather than a sales or marketing message. "I've had the pleasure of...

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Your Next Sales Tool

October 21 2014 // Education Your Next Sales Tool

Our interactive team recently built a sale iPad app for the Danish dairy company Arla Foods. Their eDetailing, or medical sales, app is now being used in Central America by Arla reps to inform medical doctors of the benefits and scientific information related to a selection of Arla products. No matter your industry, we champion the use of app technology. Here are our top five reasons why we recommend an iPad app as your company's next sales tool: They're robust When talking with a potential client, your reps need evidence in the form of statistics, graphs, data,...

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ImageFirst Signs Website

September 19 2014 // Work ImageFirst Signs Website

Recently, the Applied Art web team got to work with Mike McKeag and his team at ImageFirst Signs to give a fresh look and feel to their website. This Grinnell, Iowa-based company is a wholesale sign manufacturer that produces signage for companies across the country, ranging from colleges and corporations to NFL teams and Superbowls. As with any company, image is important - and that begins with your website. So at our first meeting, we talked through what was working with their current site and what wasn't, using a card sorting tool...

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Responsive design for a better web presence

February 18 2014 // Strategy Responsive design for a better web presence

Responsive design is today's best practice in web design. Instead of having to design a separate, stripped-down mobile site for viewing on a mobile device-- with a separate look, a separate content management system (and a separate price)-- today's websites are being designed to be flexible and effortlessly bendable to any viewing platform whether it is mobile, desktop or anywhere in between. It's like having a business suit that can also be a swimsuit - according to Applied Art's web designer and developer Leon Resh. How does it work? Websites built with responsive design include code that...

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Touch Table Explains Pioneer Seed Technology

November 5 2013 // Work Touch Table Explains Pioneer Seed Technology

Today's seed technology provides ag producers with drought and insect protection far beyond that available to the last generation of farmers. But understanding the value, features and methodology of these technologies can be a challenge. Multi-touch Technology At recent farm shows multi-touch technology provided producers an opportunity to learn about two of these technologies - Pioneer AQUAmax™ and AcreMax™. When a visitor places a miniature seed bag onto a multi-touch table, a corn plant grows out of the bag. Touch options appear to take the visitor to testimonials, side-by-side trials, infographics, product searches and...

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53 Uses for Video

October 16 2013 // Education 53 Uses for Video

As bandwidth increases and video production methods become more efficient, businesses are using video as a primary method of communicating with their customers and prospects. Video is a marketer's media tool of choice for two reasons: Video is engaging and, more importantly, video is persuasive. Here are some of the ways that businesses are using video to help improve their bottom line: Advertising, Marketing and Promotion: 1. TV Commercials TV commercials are still the best marketing investment. TV's ROI has increased by 22% in the last five years and is 2.5 times more effective at creating ...

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Pacific Science Center Interactives

July 11 2013 // Work Pacific Science Center Interactives

Seattle's Pacific Science Center launched its new 7,000-square-foot Wellbody Academy exhibit in December 2012. The exhibit is packed full of interactives showing visitors how everyday choices affect their health and encouraging them to be proactive in pursuing a healthy lifestyle. Amaze Design in Boston worked with PSC to concept this unique exhibit. Group Delphi from Alameda, the exhibit fabricator, selected Applied Art & Technology to bring selected interactives to life: The Food Analyzer creates a fun, immersive experience encouraging visitors to consider the nutritional value of foods before including them in their daily...

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New TV Spot for Greater Iowa Credit Union

July 3 2013 // Work New TV Spot for Greater Iowa Credit Union

With so many banking options, how does a bank or credit union cut through all the noise and attract new customers? Banks and credit unions are competing for the vast Millennial market-- those born between 1982 to 1994. According to the US Census, there are three times as many Millennials as there are Gen Xers. The Millennial generation are devoted to digital devices, mobile apps and digital identity, so a bank needs to have online and mobile apps that work with ease. Millennials also value shopping locally and green business practices,...

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Maytag Commercial Meeting

June 11 2013 // Work Maytag Commercial Meeting

2013 is proving to be a year of milestones at Applied Art, and one of those milestones includes Karri Higgins' 25th consecutive Maytag Commercial Laundry Annual Meeting. Karri heads up Black Cat Productions, a one-woman powerhouse of event production and support services housed in Applied Art. She works closely with founding partner Mark Wilke on event and meeting production. So closely, in fact, that they often spend day and night together (they've been happily married for 24 years). Karri has worked on Maytag events since the late 1980's. Her first Commercial Laundry...

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Museum Interactives

April 25 2013 // Work

The Danish Immigrant Museum in Elk Horn, Iowa, held its fourth annual Spring Open House on Saturday, April 20th. The open house launched the museum's new exhibition Danish Modern: Design for Living, which features Danish design from the 50s and 60s. Some characteristics of Danish Modern include a beautiful fusion of form and function, and flawless craftsmanship that ensures the high quality of this functional art. The museum requested Applied Art to create AV interactives for the Danish Modern exhibit, for which Applied Art provided all of the hardware. The Danish Design Today interactive, located on...

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Sauer-Danfoss Corporate Videos

April 1 2013 // Work

Customizing a video into 11 different languages takes careful planning. So does shooting overseas. We crafted a corporate image video for Two Rivers Marketing and their client, Sauer-Danfoss, for a global audience. Three versions were produced with full graphics and narration in German, Chinese and English. The creative development of the video was a successful collaborative effort between all three companies. When we received the request to produce a global, corporate video for Sauer-Danfoss, we knew that the video production company we partnered with would be critical to the success of the...

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Kari & Billy's New Music Video

March 19 2013 // Work Kari & Billy's New Music Video

Applied Art worked with Nashville artists Kari & Billy on their latest music video for the song "Whitetail Ridge". The video debuted at the BowTech booth at the 2013 ATA show in Louisville, Kentucky. The song was also performed live as part of the grand opening. "Whitetail Ridge" is from the album "Medal of Honor", a compilation created by BowTech to honor U.S. military service members. The video was shot on the farm of Jeff State in rural Mederville, Iowa on the Red Epic camera and edited by Applied Art's Michael Rossow.

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Facilis Terrablock

March 12 2013 // Company

Sure, we make the production of cool videos and business communications look glamorous, but behind the scenes there is some serious hardware helping us meet those tight deadlines. Our Facilis Terrablock shared storage system eliminates slow transfer of files and drive space limitations. Our Facilis TerraBlock is 24 terabytes of storage shared via fiber optics between our edit suites, graphic artists and producers. Our TerraBlock's optical connections greatly increased our speed and efficiency in creating award-winning projects for our clients. Walking hard drives down the hall and waiting for large files to...

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Applied Art and Songdish at SXSW

March 8 2013 // Work Applied Art and Songdish at SXSW

Applied Art graphic artist Scott Kaven created this vibrant :30 web spot for Songdish. Songdish is a new online music community and web tool that connects fans, bands and the music industry. Supported by producer Neil Zaugg and graphic artist Todd Huffine, Scott drove the creative and finished the spot earlier this week just in time for Songdish's arrival at this year's SXSW in Austin, Texas. Scott designed the spot so that any still frame of the video is an abstract piece of art. Check out the video!

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Paper Cutout Stop Motion Animation

March 6 2013 // Strategy Paper Cutout Stop Motion Animation

Fun with stop motion paper creations Around the 0:30 mark the fun really gets going!

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Iowa Lottery "Game Book" TV Spot

February 13 2013 // Work Iowa Lottery "Game Book" TV Spot

You've seen it on TV! It's totally awesome! It's the new Iowa Lottery "Game Book" TV spot! Applied Art & Technology teamed up with Strategic America and the Iowa Lottery to create a 3-D animation to promote a new booklet of scratch tickets. With eight games to play, the challenge was to not only bring one game concept to life, but all eight. AA&T 3-D animators, Scott Kaven and Steve "Sparky" Dixon, combined to give viewers the feel of a pop-up card, revealing each featured game as the pages turned. Viewer response has been great, and...

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Hollywood Undead "We Are" Directors Cut

February 7 2013 // Work Hollywood Undead "We Are" Directors Cut

Check out this exclusive Revolver Magazine premiere of Hollywood Undead's "We Are" music video, complete with commentary by the director, Slipknot's Shawn "Clown" Crahan. This is the official director's cut version of the music video with Clown's interview shot here in HD in the Applied Art & Technology studio. The music video was directed by Clown and shot on location in LA. Both the director's cut of the music video as well as the commentary version seen here were edited on at Applied Art. Revolver Magazine exclusive Applied...

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U.S. Army Corps of Engineers

November 25 2012 // Work

The U.S. Army Corps of Engineers opened its new visitor center near Branson, Missouri, in April, 2012. The Dewey Short Visitor Center overlooking Table Rock Dam features many AV interactive exhibits offering insight into the Corps' history, contributions, role, and responsibilities, including the building and management of Table Rock Lake Dam. The exhibits in this 15,000 square foot visitor center were designed and fabricated by Split Rock Studios. Applied Art worked closely with Split Rock in planning, developing/producing and integrating all AV interactive exhibits, whose functionality includes automatic scheduled startup and shutdown. ...

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Carrie Chapman Catt Multi-touch Table

July 7 2012 // Work

At first glance, you wouldn't know it's a museum. It looks like an Iowa farm - a house, a barn, large trees, and remnants of farming life from a century ago. This special place near Charles City, Iowa, is more than a farm; it signifies an important piece of American history. Here lies the girlhood home, which has been converted into a museum, of Carrie Lane Chapman Catt, an important proponent in the women's suffrage movement. Since the museum attracts people of all ages, the museum staff wanted to utilize technology to connect their visitors...

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New AVDimensions Animation in 4K Resolution!

March 11 2012 // Work

Animation in 4K resolution, in pixels that's 3840 x 2160, or put 4 high resolution HDTVs together and there ya go. The project was to create an animated logo for AVD Dimensions and give it a puzzle theme to match their presentation needs. The animation presents AVD as the puzzle wrangler bringing together all the pieces of the puzzle to create the ultimate end product. The challenge was that this animation would be displayed at AVDimensions trade show booth in full 4K resolution. That's a lot of data - each frame is four ...

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Forest Septic Tank Service Launches New Website

September 9 2011 // Work

Forest Septic Tank Service is a family-owned and operated company in business since 1918. With an impressive fleet of pumping vehicles and two TMX mini-excavators, Forest Septic is well equipped to service both commercial and residential customers. Forest Septic approached Applied Art to design a fresh look, provide a more intuitive site navigation structure and to update their popular time of transfer form. We also customized a web-based content management system allowing Forest Septic to easily update their new site's content.

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Let's Talk Page Fold

September 1 2011 // Education

What is the page fold? Page fold is a term carried into the web from the print newspaper industry. It is the area of a web page appearing on a user's screen before any scrolling takes place. Because the most common screen resolution is 1024 x 768, content above the 700 pixel line is usually considered to be "safe". If you question whether or not your website's safe area falls into the 700 pixels category simply check your analytics data. Check to see how your website appears at various screen resolutions quickly and easily. Is the page fold important? My short...

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Heart Mountain Interpretive Center, Wyoming

August 30 2011 // Work

"What does it mean?"  "We haven't done anything wrong." "Why are they treating us like criminals?" "But I am an American citizen." Endless questions of the Japanese people living in the States raced on and on. Why were they being imprisoned at Heart Mountain? How did this happen? With the attack on Pearl Harbor and World War II in full swing, the resentment and fear of all Japanese people brought about the apparent need to corral these people in one centralized place, which would be called Heart Mountain. This self-contained area in...

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What's the difference? Single, Dual and Multi Touch Monitors

August 18 2011 // Education

This blog is an overview about the differences, best uses and relative costs of the various touch monitors. Single Touch Monitor A single touch monitor is an electronic visual display that can detect the presence and location of a single touch within the display area. Touch monitors can also sense other passive objects, such as a stylus. In essence, your fingertip or the stylus becomes the mouse click or flick. Best uses: menus, page turning Hardware and development cost: $ Dual Touch Monitor Commonly claimed to be multi touch, dual touch refers to any touch monitor that can recognize two touches and...

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Google+ Field Trial and Review

July 8 2011 // Education

I've been testing the new Google+ social media site this week and so far I really dig it. I like the clean look and intuitive interface, and the simple way of categorizing the contacts you interact with. There are circles for friends, family, and acquaintances so when you post something, you choose which circles you want to share with (so your plans for Friday night aren't broadcast to Aunt Millie in Phoenix, for example). You can customize circles and have as many as you want. Facebook allows categorizing contacts into lists but in my experience...

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Mark Hawes Benefit

June 25 2011 // Work

The Final Season actor Sean Astin and real-life Norway baseball coach Kent Stock invite you to participate in a benefit for recent Waukon High School graduate and former baseball player Mark Hawes. Hawes is a young man who is paralyzed from the chest down as a result of a sliding accident during baseball practice. Mark is working hard to get himself in a position to follow his dream of attending Iowa State University in the fall, where he wants to major in Ag. Engineering.

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Applied Art Produces Sauer-Danfoss Promotional Videos

May 11 2011 // Work

Two Rivers Marketing and Sauer-Danfoss have recently collaborated with Applied Art & Technology on two new promotional videos. The Electronic Controls division of Sauer-Danfoss wished to create the videos to communicate their specific skills and high-tech products. Producer/Editor Neil Zaugg and Graphic Artist Stephen Dixon teamed up to give the videos an exciting look and feel with a very impressive graphic approach that emulates the look and feel of the new Sauer-Danfoss brand Two Rivers is currently developing. The videos were shot, edited and mastered in HD which easily allowed...

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Civil War Mobile Exhibit Trailer

May 4 2011 // Work

The State Historical Society of Iowa celebrated the 150th anniversary of the Civil War on April 12th through the grand-opening of its Civil War mobile trailer exhibit. Iowa Governor Terry Branstad was honored with the ribbon-cutting of the History on the Move trailer, which will travel to various venues throughout the state. Applied Art had the privilege to facilitate its interior and exterior design and renovation (previously it housed an Abraham Lincoln exhibit), in collaboration with Jennie Bailey of the Historic Iowa Exhibit Design ...

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Three C's for Good SEO

April 1 2011 // Education

While designing and developing websites for our clients we are often asked about search engine optimization (SEO) best practices. While there are many and Google will never let you know exactly how their algorithm works - I have categorized the most important variables into three C's. Content keep it fresh and original - write to your audience first and foremost navigation structure should be clean and intuitive shoot for a sweet spot of 3% keyword density (every 100 words) place...

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Applied Art Develops Trustwave Multi-Touch Presentation

March 5 2011 // Work

Headquartered in Chicago, Illinois, Trustwave is the leading provider of on-demand data security and payment card industry compliance management solutions to businesses and organizations throughout the world. Applied Art developed a multi-touch presentation for an 85" screen (think CNN-style interface) in order for Trustwave to deliver 2011 security risk information at the USA 2011 RSA� Conference.

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Applied Art Coordinates International Shoots

February 15 2011 // Work

"The Ukrainian government has some rules that make it difficult to get footage out of the country, but I found a way around that." Producer Heather Creswell is talking about a series of international marketing videos she just wrapped up for one of Applied Art's best clients. Heather coordinated crews to shoot footage in China, Ethiopia, France, India, New Zealand and Ukraine to gather information on how the client's customers can be better served. Some of the more stressful moments of this production were in getting a crew from Kenya to...

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Slipknot Rocks Applied Art Once Again!

February 12 2011 // Work

Slipknot and Roadrunner Records in NYC again chose Applied Art & Technology to create their latest interactive DVD set - (sic) nesses. On top of developing the content of both disks, this time around we also completed the DVD interface, authoring and encoding. Editor and Producer Neil Zaugg developed and cut the content, including the "Live at Download" concert that was recently shown in theaters around the world. The high-energy concert was also broadcast globally on MTV's World Stage. In addition to...

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Applied Art Develops Real-Time Applications for CNET

January 27 2011 // Work

CNET, a division of CBS Interactive (CBSi), wanted real-time data displayed in an eye-catching manner for their 2011 Consumer Electronics Show (CES) in Las Vegas. CES is the world�۪s largest consumer technology tradeshow featuring over 2700 exhibitors. Applied Art Designer Leon Resh worked with Boston based CBSi Director of Marketing Abbey Flores and the San Francisco based design team of Kirsten Reismera, Shaun Charity and Scott Thibodeaux to create applications that would take a real-time data feeds from CNET and animate the display of the...

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Center on Sustainable Communities (COSC) Launches New Website

January 14 2011 // Work

Center on Sustainable Communities (COSC) is a non-profit membership organization founded in 2005 that serves as Iowa's trusted educational resource for sustainable building. As the recognized leader in providing education and connecting resources, COSC empowers individuals and communities to make everyday decisions that promote sustainability, resulting in a better quality of life for all Iowans. COSC approached Applied Art to design a fresh look as well as add many additional features to their site. Features include a profile login area for members and registered site users that tracks membership level...

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New Programmer Joins Applied Art

January 12 2011 // Company

Rick Vanderleest joined Applied Art as a software developer/engineer on Monday, January 10. Rick, his wife and two daughters are relocating from Iowa City where he has worked for Digital Artefacts - an interactive media development studio - for the last 9 years. He is a graduate of the University of Iowa with a Masters degree in Biomedical Engineering.

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New Interactive Tracks Iowa's Civil War Regiments

January 5 2011 // Work

When visiting Waterloo, stop by the Sullivan Brothers Iowa Veterans Museum. Applied Art worked with the museum staff to develop a high-definition Civil War chronology and an interactive that tracks the travels of each of Iowa's 63 regiments through the war. You can view more examples of our interactive and museum work by visiting our Interactive Media microsite.

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Keep Iowa Beautiful Launches New Web and Microsite

January 4 2011 // Work

Keep Iowa Beautiful (KIB) is a statewide nonprofit organization dedicated in engaging Iowans to take greater responsibility for improving their community environment and enhancing the beauty of their state through litter prevention, reduction and beautification programs. KIB desired a fresh new website that would better reflect their brand as well as a separate design for their Teachers Going Green elementary program microsite. To enhance lesson plans, we provided teachers with two fun and educational games within this microsite: Trash Trivia and Coloring Book. ...

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Coalition to Support Iowa's Farmers Launches New Website

October 22 2010 // Work

The Coalition to Support Iowa�۪s Farmers was created by farmers in 2004 with the mission of working with farmers to advocate and help implement on-farm best-management practices that assist Iowa�۪s farm families in raising livestock responsibly and successfully. The Coalition approached Applied Art to design a fresh look. In addition, they desired a website that was not only easier for their visitors to navigate but also easier for them to update. Applied Art provided The Coalition with a new site architecture and a custom web design with Flash animation. We teamed...

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DART Launches New Website

October 22 2010 // Work

DART is the largest public transit agency in Iowa, serving 19 cities in and around Polk County to varying degrees. Those include Ankeny, Altoona, Alleman, Bondurant, Carlisle, Clive, Des Moines, Elkhart, Granger, Grimes, Johnston, Mitchellville, Pleasant Hill, Polk City, Runnells, Sheldahl, Urbandale, Windsor Heights, West Des Moines. DART approached Applied Art to design a fresh look and develop an easier way to update their site. Applied Art provided DART with a new site architecture and a custom web design. We teamed with programming house DWebware...

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Slipknot Download Concert

September 28 2010 // Work

Slipknot's legendary 2009 performance headlining the Download Festival in the UK launched for a one night only event with a nationwide distribution on September 23, 2010. Applied Art's Producer/Editor Neil Zaugg and Graphic Artist Scott Kaven worked together to edit the raw HD footage into the full concert. The HD footage is stunning and the performance is powerful.

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Applied Artisans Participate in 48 Hour Film Project

August 12 2010 // Work

For the fifth year, a small team of filmmakers, including two Applied Artisans, some clients, spouses and freelancers spent a sleep deprived weekend participating in the 48 Hour Film Project. Their goal? To write, shoot, edit and score a seven minute film in only 48 hours. Team A Sense of Urgency, along with 48 other teams, was assigned a prop, character, line of dialog and genre that had to be incorporated into their film. The variables: Character ��� Carl or Carla Ross, plumber ...

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Applied Art Produces 2010 ISU Football Spot

August 6 2010 // Work

Applied Art & Technology partnered with Iowa State Athletics to produce a TV spot for Iowa State Football. This year's theme is "Proud to be One", so the spot shows the pride of the fans, the coach and the team. The spot was shot on the RED camera by Paul Hickey and directed by George Christ. The fans for the tailgating scene were solicited on Facebook to participate in the production.

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The German Immigrant Experience: 1845-1925 Wins National Award

July 7 2010 // Press

The American Association for State and Local History (AASLH) has announced that Iowa's Leadership in History winner is The German American Heritage Center, nominated for the exhibit The German Immigrant Experience: 1845-1925.  With partner Morgan-Bailey Consulting, Applied Art and Technology provided the video, hardware, and programming for several interactives including: Party Line: Pick up the receiver of an actual WWI-era candlestick phone to listen in on German-American conversations about their treatment during this war era. ...

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Iowa Lottery Cash Bonanza TV Spot

July 7 2010 // Work

Applied Art & Technology, The Integer Group, and the Iowa Lottery joined forces once again to create a series of TV spots for the Lottery's new scatch game, Cash Bonanza. Utilizing back-to-back :15 second spots, the campaign takes a light-hearted look at the different kinds of reactions winners might have. There's The High-Fiver, The Arm Flapper, The Screamer,The Laugher, The Disbeliever, the Jumper, The Crier, and The...

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Video on the Web - Streaming vs Progressive Download

June 23 2010 // Education

ProsVideo on the web is becoming increasingly more important. Video has endless potential and offers an intimacy beyond what words and photos can convey. For example video can - Let prospects and customers get to know you better through video in your About Us section Allow you to easily demonstrate a complex product or idea using animation Clearly communicate your expertise in a more entertaining way The purpose of this post is to discuss, in layman's terms, some of the pros, cons, and considerations of the two main ways...

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Ape House Promotional Video

June 18 2010 // Work

Random House Books and Great Ape Trust chose Applied Art & Technology to produce a short promotional video for Sara Gruen's new novel Ape House. Inspired by the bonobo language research at Great Ape Trust, Ape House will bring a significant amount of attention to the type of scientific studies conducted at The Trust. Ape House will also introduce to many readers the uniqueness of the bonobo species of great ape. "By producing a quality video with interviews from best-selling author Sara Gruen and...

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Iowa Hospital Association Social Media Conference

June 16 2010 // Education

After attending a great conference this past week - I felt the need to blog about my top ten takeaways. There's a lot of value in building relationships but keep in mind - it's hard to measure While social media tools may be free - resourcing them is not Public posts on Facebook are now opened to be searched Social Media University Global (SMUG) site - definitely worth checking out ...

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ACH Food Companies Launches New Website

May 12 2010 // Work

Open the cabinets and pantries of America�۪s kitchens, and you are sure to find ACH Food Companies, Inc. products. ACH is a multinational indirect wholly-owned subsidiary of Associated British Foods (LON: ABF), a diversified international food, ingredient and retail group with global sales of $13.5 billion. ACH approached Applied Art seeking to design and develop a website that would be more consumer-friendly and better feature the breadth of their brands and products. Applied Art provided ACH with a new site architecture and a custom web design with Flash animation. ...

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Iowa Lottery Silver Anniversary TV Spot

May 6 2010 // Work

Applied Art & Technology teamed up with The Integer Group and their client, the Iowa Lottery, to create an exciting new TV spot for the Lottery's Silver Anniversary. By combining live-action foreground elements with 2D and 3D background elements, Applied Art's animators were able to bring the ambitious storyboard to life. Creatives Bryan Loop and Jeff Warren, along with Kent Fieldsend and Megan Kruger, represented Integer during the production. And from the Iowa Lottery, Sally Robson oversaw the project. Marty Jorgensen directed for Applied Art, with George Christ lensing the live-action....

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Applied Art Produces Kemin Rosemary Video

April 23 2010 // Work

Over the last 10 years, Kemin Industries has been a great client to work with. For this particular video project we shot on location in New Mexico and Texas to capture their patented Rosemary extraction process in HD. The video provided a clear message to the scientific community about how and why the Kemin product and process is superior. Charlotte Jacobs, Senior Vice President, Global Marketing, lead the project and had this to say about working with Applied Art - “I have had the privilege of working with Neil on a number of projects for Kemin...

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Finley Alt Smith Law Firm Launches New Website

March 25 2010 // Work

Finley, Alt, Smith, Scharnberg, Craig, Hilmes & Gaffney, P.C. is an established law firm engaged in a diversified civil trial and business practice, including personal injury, professional negligence defense, commercial litigation, general business law, estate planning and probate, taxation, employment law, health law, transportation law and construction law. The firm approached Applied Art seeking to design and develop an elegant and stately website that would feature their wide range of practice areas and experienced attorneys. Applied Art provided the firm with a custom web design and programmed a content management ...

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Iowa Diabetes and Endocrinology Center Launches New Website

March 4 2010 // Work

An affiliate of Mercy Medical Center, the Iowa Diabetes and Endocrinology Center (IDEC) is the largest endocrine practice in the state of Iowa, providing comprehensive health care services to adult patients diagnosed with diabetes and hormonal disorders. IDEC and Mercy approached Applied Art seeking to design and develop a website that would feature and provide an education about the many conditions IDEC treats. The homepage also features a callout listing information about IDEC's groundbreaking clinical trials. Applied Art provided IDEC with a custom web design with Flash animation, and teamed with...

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Allied Insurance Website Features Applied Art Produced Flash Animation

February 26 2010 // Work

Recently, Applied Art created a Flash animation for Allied Insurance. This animation would illustrate Allied Insurance's ability to allow qualified automobile insurance customers to customize their policies by adding On Your Side� Rewards. After designing and storyboarding, Applied Art graphic designer Michelle Monson used Adobe CS4 to animate each scene. Be sure your sound is turned on to view the animation now on the Allied Insurance website.

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Applied Art Produces Slipknot "Snuff" TV Spot

February 26 2010 // Work

Roadrunner Records in New York has once again called upon Applied Art to create a TV spot. This time for the release of Slipknot's new music video "Snuff". With little direction and even less time, our creative team lead by Scott Kaven was able to deliver in short order. The goal was to highlight the lyrics through text and to keep the background interesting, but not distracting. Of course it all had to feel like the Knot. Producer Neil Zaugg worked with Roadrunner and the creative team to turn the project around in 2...

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Applied Art Edits and Animates Purina Mills Video

February 18 2010 // Work

Our old friend Joe Pundzak joined us again to create a follow up to last year�۪s Lightning Horse project for Purina Mills. This time Joe�۪s excellent writing was brought to life by three of our artists, Steve Dixon, Scott Kaven and Todd Huffine . This team created stunning 2D and 3D animations that were expertly edited by Chris Heckle to create an introductory video to Purina�۪s latest horse feed products. Mr. Pundzak said of his experience, "After over 30 years as a writer/producer, I've had occasion...

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Applied Art Produces ISU Basketball Opener

February 10 2010 // Work

Applied Art teamed up with ISU to create a special video open for the basketball games against rivals Iowa and Kansas. The video was shot on location at Hilton Coliseum and features a young Cyclone fan paying homage to Cyclone greats past and present. This inspiring video fired up the crowd and a version was created for use at Hilton for all remaining games this season.

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Darlow Christ Architects Launch New Website

February 6 2010 // Work

Darlow Christ Architects is mid-size firm of architecture and interior design professionals headquartered in Cambridge, Massachusetts. Darlow Christ approached Applied Art for a website redesign that would better showcase their work. With this instruction, Applied Art implemented a full photo background with a simple navigation bar allowing the photos of their award-winning designs to take center stage. "My partner, Peter Darlow, and I at Darlow Christ Architects are thrilled with our new website created by Applied Art and Technology. Our site was challenging because our work spans from...

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Ag Connect Expo

February 2 2010 // Work

Applied Art just returned from Orlando, the location of the inaugural Ag Connect Expo. The Meyocks Group worked closely with Applied Art on the booth lighting, audio visual and interactive experience. Attendees included producers, agribusiness professionals and dealer personnel who could literally kick the tires of the innovative, Des Moines-based Firestone Ag Tires. The centerpiece of the exhibit was a new Firestone agricultural tire with AD2 technology. Applied Art produced a video that played on eight 65�۝ high definition 1080p plasma monitors, and a touch-screen interactive presentation showing the...

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Christmas eCard from Luther College

January 26 2010 // Work

Welcome to the first Applied Art blog post of the New Year! We hope 2010 is going well and you are gathering close to the warmth of your TV screen and catching up on movies in time for the Oscars. Doesn't Christmas already seem like it was a million years ago? Well this Christmas eCard will bring all those warm and fuzzy holiday feelings right back to the forefront - especially if you are affiliated with Luther College. This the third in a series of eCard's produced by Applied Art...

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Who knows about High Def? We do...

October 14 2009 // Company

This is our video showing off what we do... in High Definition. We are the HD experts after all.

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Graphics Demo

October 13 2009 // Work

This is our 2009 Graphics Demo. Watch this video and many others on youTube. Look us up, we are appliedartweb. Comments please... "Inspiration and genius–one and the same."

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Applied Art Creates Interactives for German American Heritage Center

September 29 2009 // Work

In 1995, the German American Heritage Center Board of Directors purchased an old hotel in downtown Davenport and began remodeling the hotel. It was a small group of passionate volunteers united to preserve and celebrate German-American heritage. In 2009, the entire third floor of the hotel has been remodeled into gallery space greatly expanding the number of exhibits the heritage center has to offer. On Friday, October 2, at 6:30 P.M. the center will have a grand opening to celebrate the new expansion. Applied Art provided the German American Heritage Center with three electronic...

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The Coalition to Support Iowa's Farmers Launches Green Farmstead Partner Website

September 23 2009 // Work

The Coalition to Support Iowa’s Farmers, with the help of Trees Forever and the Iowa Nursery & Landscape Association, has launched the Green Farmstead Partner program to encourage the installation of vegetative environmental buffers (VEBs) around poultry and livestock farms. The goal of the program is to create and promote a turn-key system for farmers to install VEBs on their farms in a timely and cost-effective way. Applied Art provided the Coalition a custom web design with Flash animation.

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Applied Art Assists With 2009 Ambassadors Tour Event

August 22 2009 // Work

Applied Art assisted The Meyocks Group and their client Firestone when Senator Charles Grassley’s 2009 Ambassadors Tour weeklong tour included a stop at the Firestone Global Distribution Center in Ankeny, IA. Firestone brought in various pieces of agriculture equipment that showcased their tires. In addition a static display of the various tires they produce was set-up inside. Applied Art provided both video and meeting support for the event. We created a Firestone Brand Video that was shown in HD as guests entered the facility as well as a theater-like...

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Mercy Medical Center - West Lakes Launches New Website

August 14 2009 // Company

After years of planning and construction, Mercy Medical Center—West Lakes is scheduled to open Tuesday, September 8. As West Des Moines’ first full-service community hospital, Mercy West Lakes is truly a hospital unlike any before. It is part of the Mercy Medical Center—Des Moines family, and was built as a replacement hospital for Mercy Capitol in Des Moines. Mercy approached Applied Art seeking a website design with the same feel and functionality of mercydesmoines.org while also providing a unique look for the new hospital. Applied Art provided Mercy Medical Center—West...

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Camp Hertko Hollow Launches New Website

August 3 2009 // Work

Camp Hertko Hollow is dedicated to improving the lives of children and youth who have diabetes. The goals at camp are: Recreation, Education, Regulation and Fun! Campers enjoy the traditional camp activities while learning about living with diabetes. Meeting other youth and counselors who have diabetes is also a great benefit from the experience. Camp Hertko Hollow approached Applied Art for a website redesign that would better communicate those camp goals - especially to younger, more inexperienced campers. With that in mind, Applied Art designed a fun and interactive Flash...

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The Danish Immigrant Museum Launches New Website

June 11 2009 //

The Danish Immigrant Museum, located in Elk Horn, Iowa, shares the legacy and continuing influence of Danish culture as realized in the experiences and contributions of Danish immigrants, their descendents and Danes living in America. The Danish Museum approached Applied Art for a website redesign that would better meet their branding and fundraising goals. Using HD images from Discovery: A Story of Shared Heritage (a fundraising video previously produced by Applied Art), Applied Art provided the museum with a new site architecture and a custom web design with Flash animation and...

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Applied Art Launches Interactive Media Website

June 9 2009 // Company

Over the last decade, Applied Art interactive media has had the pleasure of working with exhibit designers, museum staff, and others to create interactives ranging from simple touchscreen players to immersive interactive experiences where imagination meets media.

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Perinatal Center of Iowa Launches New Website

May 18 2009 // Work

An affiliate of Mercy Medical Center, Perinatal Center of Iowa (PCI) is a leader in the obstetric community of central Iowa — providing personalized, compassionate care to women. PCI and Mercy approached Applied Art seeking a redesign of their current website that would better appeal to and serve as a center of information for expectant mothers and referring doctors. Applied Art provided PCI with a custom web design with Flash animation, and teamed with programming house DWebware to integrate this site into Mercy's content management system which features the ...

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Fareway Announces First Website

May 9 2009 // Work

From their first store in Boone to 95 stores and growing today, Fareway Stores have provided a full service grocery shopping experience to their patrons since 1938. Along with celebrating their 70-year anniversay, they are also proud to announce their new web presence. Applied Art, working with programming house DWebware, designed and developed a custom site to reflect Fareway's brand and provide customers with online access to: coupons individual store ads news store locator

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New "Special Effects Demo Montage"

April 22 2009 // Company

Many of us at Applied Art & Technology are engaged in creating a new demo DVD. Once finished, this DVD will include our best work from our production, post production, and graphics departments. As a special treat to you blog subscribers, you get to see the “Special Effects Demo Montage” as a small sample of the great stuff that will be on our new Demo DVD. I edited this two minute piece in our DS edit suite. Several of the projects featured in the montage are broken...

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LED Display Comparison

April 16 2009 // Education

I just returned from another tradeshow in Las Vegas, Exhibitor2009, where we had an opportunity to partner with AV Dimensions to display our content on two LED displays side-by-side. We provided content to show in their exhibit on both a Barco 4mm Black LED display (NX-4) and the more common 8mm (ILite 8 MD) display. The LED displays are becoming more and more prevalent – at sporting events, corporate functions, concerts, and of course trade shows. Their advantages are that they are extremely bright and can...

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New Iowa Lottery Ad Features Iowa Veterans

March 7 2009 // Work

Applied Art provided the video editing, treatment, and graphics for the newest Iowa Lottery spot using Adobe® Photoshop and After Effects software. The TV ad features images of veterans who have received assistance through the Iowa Veterans Trust Fund and agreed to be part of the campaign to help spread the word about the help that's available. You’ll see veterans from across the state and from several different eras in the ad -- maybe even someone you know! Click here for a sneak...

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Iowa Center for Translational and Clinical Research Launches New Website

February 24 2009 // Work

The Iowa Center for Translational and Clinical Research (ICTCR) was founded as a collaboration between Mercy Medical Center and Des Moines University (DMU) in an effort to promote clinical and biomedical research that will benefit health care recipients. Mercy and DMU approached Applied Art seeking a website that would serve as a hub for patients, research collaborators, sponsors, and partners of the center. They also required an administration system that would allow contributors to upload content updates from various locations around the state. Applied Art provided Mercy and DMU with...

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How to Shoot Better Blog Video

February 18 2009 // Education

Here are three quick tips for shooting better blog video: First and most important - get yourself a good microphone. The number one issue that kills video blogging is the inability to hear what people are saying. This is a blog - most of the video will involve talking. The video can be dark and grainy - but if the audio quality is good - then you're good. The built-in mic on the camera works only in the best conditions. Look for a more directional "shotgun" mic or better yet get some...

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Experiments Video

February 4 2009 // Company

Anyone at AAT can work on a video that gets passed around. A collaborative piece of visual art. We will use it to try new techniques or just have a chance to destroy our coworkers edits. It's fun and impromptu. The first of these videos has been through the hands of 4 of our artists and editors. It's a hodge-podge of custom art, public domain clips, visual effects, and a custom music score. Enjoy!

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Vein Center at Iowa Heart Ad To Premier During Super Bowl...in HD

January 30 2009 // Work

The Vein Center at Iowa Heart will be one of a few local companies who will be running HD commercials during this year's Super Bowl. The ad, which features a couple doing the tango, was shot at The Temple For Performing Arts and produced in association with Trilix Marketing Group. The campaign also includes a pair of tennis-themed spots which will begin running in the spring. View the ad Learn more about the Vein Center at Iowa Heart at http://www.healthylegsmatter.com/.

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Follow us on Twitter!

January 15 2009 // Company

Be sure to follow us on Twitter to receive interesting tweets about HD video, web design and development, graphics and animation, museum/traveling displays and much more! Our handle is @appliedart.

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